Ujjwal is obsessed with influencing the optimal customer journey and building engaging customer platforms. Having successfully grown eCommerce companies’ many-fold & managed marketing budgets in excess of $10 million, he strives to keep building fast-growing marketing and product driven organizations. He is currently Chief Marketing Officer/Chief Product Officer at Health E-Commerce, a hyper growth eCommerce company, where he joined with diverse experience in direct & digital marketing, retail, eCommerce, business development & analytics. He is responsible for the overall product strategy, customer acquisition & retention, analytics development & enhancing the customer experience on all platforms. Prior to FSAStore, he was VP Marketing & eCommerce at Charming Charlie, a retailer with over 350 stores. Here he oversaw the overall marketing and eCommerce strategy including Digital, CRM, Customer Insight, eCommerce and PR functions. Ujjwal’s focus was finding new avenues for growth, and optimizing and extending the customer lifecycle. From when a customer first experiences a brand to getting more lapsed customers back, he loves to emphasize behavioral change to increase customer lifetime value. Ujjwal has also been VP of Marketing at 20x200, an online retailer for limited edition art, where he oversaw all aspects of marketing. While he was VP of Marketing at PetCareRx.com, a fast-growing omni-channel retailer for pet medications, he managed the entire direct and digital marketing portfolio, along with business development and customer insight functions. He also successfully led the A/B and multivariate testing program to double eCommerce conversion to over 10%.