Mark Friedman
Mark Friedman
CMO & CDO
Amerimark Holdings

Mark has spent almost 30 years in the direct to consumer business. He spent his early years focused on finance and ultimately moved into catalog marketing with a start-up business. He has led the marketing initiatives for a number of catalog and later, e-commerce focused brands including Brooks Brothers, Full Beauty Brands (formerly Brylane/Redcats) and Steve Madden. At Madden, Mark was President of E-commerce. In January 2019, Mark joined Amerimark Interactive, a $700 million, multi-title, direct to consumer online and catalog business as Chief Marketing & Digital Officer.He is highly analytical yet creative, and he has driven growth through customer acquisition and retention programs and has been the architect of a number of loyalty and private label credit card programs. As an ecommerce leader, Mark speaks often at industry events.Mark is a strong leader and he has spent many years mentoring early stage companies. Most recently as a Mentor through XRC Labs, he has worked with many companies helping to shape their go to market strategies.

Aligning Technology to Today's Customer Journey: A Roadmap

06/25/2019 9:15 AM
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