Mark Friedman
Mark Friedman
Amerimark Holdings

Mark has spent almost 30 years in the direct to consumer business. He spent his early years focused on finance and ultimately moved into catalog marketing with a start-up business. He has led the marketing initiatives for a number of catalog and later, e-commerce focused brands including Brooks Brothers, Full Beauty Brands (formerly Brylane/Redcats) and Steve Madden. At Madden, Mark was President of E-commerce. In January 2019, Mark joined Amerimark Interactive, a $700 million, multi-title, direct to consumer online and catalog business as Chief Marketing & Digital Officer.He is highly analytical yet creative, and he has driven growth through customer acquisition and retention programs and has been the architect of a number of loyalty and private label credit card programs. As an ecommerce leader, Mark speaks often at industry events.Mark is a strong leader and he has spent many years mentoring early stage companies. Most recently as a Mentor through XRC Labs, he has worked with many companies helping to shape their go to market strategies.

Aligning Technology to Today's Customer Journey: A Roadmap | E-commerce Technology

06/25/2019 9:15 AM | S100BC
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