Lauren Freedman
Lauren Freedman
Senior Consumer Insights Analyst
DigitalCommerce360/Internet Retailer

Lauren Freedman has joined Internet Retailer as Senior Consumer Insights Analyst, participating in both B2C and B2C research and editorial initiatives. Prior to that, Freedman founded the e-tailing group in 1996.She is an ecommerce pioneer and brings 25 years of consulting experience to technology companies delivering thought leadership and go to market strategies for platforms and point solutions.At the same time, she has long supported top tier retailers having piloted the first online mystery shopping survey that provided data for 20 years to retailers and established metrics for the industry at large.Freedman is a go-to resource for the media, industry speaker and author of It’s Just Shopping.

Exceeding Shopper Expectations Now and in The Future | Omnichamps: Driving the Most from Every Channel

06/26/2019 1:45 PM | S102A-D
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