Justin Racine is an award-winning, published marketing and eCommerce executive with over 10 years of experience in the B2C and B2B marketing eCommerce space. Justin serves as the Director of Marketing and eCommerce for Geriatric Medical, a 74-year-old leading medical supply distributor. Justin oversees and implements the innovative marketing and e-commerce strategies that drive high growth and customer retention for Geriatric Medical, and led the design, scope and implementation of the site re-design initiative. Prior to joining Geriatric Medical, Justin spent four years on the marketing and e-commerce team at Invacare Supply Group, a B2B medical supply division of Invacare, a previous Fortune 1000 company. At Invacare, Justin oversaw over 40+ eCommerce design and implantation projects. He is a frequent industry speaker.