Jon Sefton is the Founder & President of BHFO, Inc., an off-price online designer fashion retailer. BHFO is privately owned and has 125 employees in Cedar Rapids, Iowa.Jon grew up living in multiple cities across the country and landed in Cedar Rapids Iowa in 1988. He attended Kirkwood Community College and went on to work for a local family janitorial business which employed over 600. Jon worked his way to VP and managed several cities across eastern Iowa.He and his wife, Stacie, had a vision of building their own successful business where they could use their entrepreneurial skills and be in control of their own destiny. After many months of researching business ideas and the internet, they sold their first item on ebay in 2003 and BHFO was born.Today BHFO has expanded into a 250,000 square foot automated distribution center, including a robotic goods to man picking system, with annual revenues of 40M. Jon’s role as the Visionary for BHFO includes growth strategy, logistics, warehouse automation, big data, thinking outside the box and adapting to changes in the ecommerce industry.