John is a senior consultant at FitForCommerce with over 20 years of experience in digital commerce, marketing and operational management. With a focus on global ecommerce, John leverages his extensive expertise across a broad variety of brands. industries and regions, particularly APAC, to help clients with international expansion, go-to-market strategies, operational plans and more. Prior to FitForCommerce, John was VP Ecommerce at Newell Brands, where he was responsible for B2C and B2B ecommerce across 5 operating companies and 12 CPG brands. In this role, he launched multiple new ecommerce sites and built and oversaw go-to-market teams with responsibility for customer experience, merchandising, operations, technology and analytics. John was also SVP at Harry & David (acquired by 1800flowers.com) where he oversaw the entire marketing and ecommerce function and was responsible for the $220M P&L and $45M marketing budget and led the international expansion into Japan and Canada. For Toys “R” Us Japan, John held full P&L responsibility for the ecommerce business and led the development and execution of the omnichannel strategy as well as marketing, marketplaces, merchandising, warehouse and call center responsibilities. Throughout his career, John has helped numerous organizations including the WWE, Tommy Bahama and VF Corporation grow through the launch and management of ecommerce channels and successful global expansions. John’s clients include Edgewell, Gallup, and Matilda Jane Clothing. John holds an MBA, Marketing from The Wharton School and a BM from Indiana University.