Jerry Jao is the CEO and founder of ReSci (Retention Science), the global leader in customer lifecycle marketing & personalization, working with customer-centric brands such as Rothy's, Olay, Unilever and more. ReSci has been named a Most Innovative Company in Los Angeles by Inc Magazine, and a Top 100 Brilliant Company by Entrepreneur Magazine.Previously, Jerry started two loyalty & retention software companies to help commerce businesses grow customer engagement. Jerry is an expert writer for Forbes and PracticalEcommerce.com, in addition, he was named an “Innovation Agent” by Fast Company Magazine and a “Hot Shot Entrepreneur” by BizJournals. Jerry is a graduate of UC Berkeley, as a full-tuition Alumni Scholar, and Yale School of Management. Jerry has been featured in WSJ, CNN, AdTech, and appeared on CNBC, BloombergTV as a brand / retail expert commentator.