Jeremy Miller is the CEO and Founder of Health-E Commerce, the parent company of FSA Store, HSA Store, and WellDeserved, a family of brands that serve the 60+ million health and wellness shoppers who have tax-free benefit plans. There are more than 4,000 eligible products available on FSAstore.com and HSAstore.com, which have experienced 80% YOY growth since being launched in 2010. He is a regional winner of the 2018 Ernst and Young Entrepreneur of the Year award in the e-commerce category.With the mission of providing the largest selection of eligible products along with industry-leading educational content, Miller’s e-commerce sites are designed to make the user journey, customer experience and purchase of eligible health and wellness products, easier, faster and simpler. In 2017 Miller launched Caring Mill, a popular line of health products that benefits the Children’s Health Fund and enables customers to make a donation with each purchase.Miller is known for his mastery of segmented consumer behavior that has led to a highly loyal community in the health and wellness sector. Notably, he recently developed innovative approaches to engage emerging market segments such as young millennials and Gen Z as they first join the health benefit market.