Jennifer Biefel
Jennifer Biefel
VP, Acquisition Marketing and Audience Management
Opry Entertainment Group

Jennifer Biefel recently joined Opry Entertainment Group as Vice President, Acquisition Marketing and Audience Management. Previously, she led Customer Marketing & Loyalty at GNC. During her time at GNC, she drove customer focused change through the launch of a new loyalty program as well as propelling personalization across various channels of customer engagement. Prior to GNC, Jennifer spent over a decade at Disney Parks & Resorts leading various initiatives from acquisition to sales conversion and retention. Jennifer specializes in augmentation of the customer experience to drive revenue growth.

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