Jennifer Biefel recently joined Opry Entertainment Group as Vice President, Acquisition Marketing and Audience Management. Previously, she led Customer Marketing & Loyalty at GNC. During her time at GNC, she drove customer focused change through the launch of a new loyalty program as well as propelling personalization across various channels of customer engagement. Prior to GNC, Jennifer spent over a decade at Disney Parks & Resorts leading various initiatives from acquisition to sales conversion and retention. Jennifer specializes in augmentation of the customer experience to drive revenue growth.