Chad Rubin
Chad Rubin
CEO
Think Crucial

Chad Rubin is co-founder and chief executive officer of Skubana, a leading enterprise resource planning (ERP) software that enables multi-channel brands and retailers to unify their back-office operations. Rubin founded Skubana to address limitations he saw with existing fragmented operations platforms that hindered growth and cost millions for e-commerce brands. He is widely recognized as a leader in the e-commerce industry, using his personal experience building an e-commerce brand to inform the direction and strategy at Skubana. Rubin is also CEO of Think Crucial, a direct-to-consumer home appliance parts and accessories company, which he built into a 8-figure e-commerce business in just seven years.

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