Carson Finkle is the CEO of Tenth Street Hats, based in Los Angeles, California. For the past two years Carson has harnessed a strong focus on the customer experience through utilizing and implementing technology in its various facets. Finkle recently implemented augmented reality (AR) functionality on the Tenth Street Hats website through a partnership with Vertebrae. This has empowered the business to utilize customer data to make more targeted and strategic merchandising decisions. The differentiation has propelled the brand, by providing an unprecedented web and mobile customer experience, and in turn driving and increasing overall repeat purchases. Carson resides between Stockton and Los Angeles, where he enjoys golfing, the sport which was the birthplace for the partnership between Vertebrae and Tenth Street Hats.