Brendan Witcher is vice president, principal analyst at Forrester. He is an expert on ecommerce business, consumer behavior, and technology trends in the digital engagement space. He is also an authority on technology developments that affect both online and offline commerce industries, as well as vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan covers such consumer-oriented, cross-vertical topics as ecommerce trends, personalization, omnichannel, customer experience management best practices, engagement strategies, and conversion optimization. He applies this knowledge to numerous industries and spends most of his time consulting with companies that are at the forefront of dealing with digital disruption.