Media Contact: Sophia Weiss Lapat
Mark Your Calendars for These "Must-Attend" Sessions at IRCE @ RetailX, June 25-28 at McCormick Place South
CHICAGO, IL (May 16, 2019) –Internet Retailer Conference & Exhibition (IRCE), the industry’s largest and most well-known e-commerce event, will deliver a jam-packed agenda featuring world class workshops, tracks and sessions that are informed by trends taking shape among the most innovative e-retailers at RetailX.
IRCE provides thousands of conference-goers with access to more than 200 expert speakers, 130 conference sessions, an exhibit hall filled with nearly 600 major solution providers, and a series of networking events, making it the must-attend event of the year for professionals seeking the very latest strategies and solutions in the world of e-commerce. Plus, the combined RetailX exhibit hall – which includes the halls of IRCE, GlobalShop and RFID Journal LIVE! Retail, will boast nearly 1,200 total vendors.
All-day, pre-and-post conference workshops will be offered on Tuesday, June 25 and Friday, June 28. Keynote and featured presentations will be presented on Wednesday, June 26 and Thursday, June 27, in addition to a score of conference sessions in a variety of tracks.
The following is a summary of must-attend conference sessions:
Tuesday, June 25, Pre-Conference Workshop
Amazon & Me Workshop
10:15-11am: Reviews--Know the Rules, Avoid the Buried Mines featuring Jeff Cohen, Chief Marketing Officer, Seller Labs and Kelly Ennis, Director of Marketplace Strategy & Analytics, JAM Paper & Envelope
The vital importance of reviews on Amazon is no secret. What is more of a mystery is how Amazon accounts for, handles and decides to delete reviews. With Amazon’s ever-changing policies on reviews, its mass sweeps that deleted all reviews on a product and general ambiguity about how to solicit reviews, understanding Amazon’s rules and philosophy on reviews can make or break your business. Join us for a deep dive on all things reviews-related to stay in good graces with Amazon, avoid account suspension and keep the glowing reviews coming.
Wednesday, June 26, Main Day 1
Place the Right Bets Now for the Digital Future Track-NEW
1:15-1:45pm: More than Shopping. It’s an Experience featuring Angela Gearhart, Vice President Brand Experiences, Sleep Number
When consumers meet up to hang out, drink coffee, catch up with friends, take a cooking lesson, or hear a talk by an author, they’re gathering publicly. And where consumers gather, smart merchants go, the new thinking behind that idea is that stores can be the venue for all of those activities and more, rather than simply a place to buy products, with digital a key element that supports and enhances the real-world activities. This session will cover examples of experiential retailing, ROI and whether today’s experiments will re-set shoppers’ expectations in the future.
Strategic Guidance for the Retail C-Suite Track-NEW
1:45-2:15pm: Where to Find Growth featuring Marc Kermisch, CIO & VP, Red Wing Shoes
It’s tempting for retail executives to seek growth principally by selling more high-margin products to their existing customer base, but innovation that brings in new customers with products that meet their needs in new ways is also a source of growth. The cost of such innovation can be disruption at odds with an already-successful business. In this session, we’ll hear from a retailer on managing disruptive innovation and balancing priorities within an established company to drive incremental growth by attracting new categories of shoppers beyond the core customer base.
Thursday, June 27, Main Day 2
Thriving in an Amazon Age Track-NEW
1:45-2:15pm: Balancing Act: How Tuft & Needle Incorporated Amazon as it Built a Profitable Mattress Brand featuring JT Marino, Co-Founder, Tuft & Needle
Tuft & Needle has wanted to amass significant market share in the mattress category since its 2012 launch, and one way to get exposure in the hot and crowded mattress category online was to find a way to work strategically with Amazon.com. In this session, Tuft & Needle cofounder JT Marino will share the company’s reasoning behind aligning itself with Amazon early on and how, due to Amazon’s reach, Tuft & Needle was able to identify market opportunities that drove profitable sales and increased brand recognition for the growing brand. This strategy-focused session will dig deeply into how a brand can use Amazon to its advantage.
Friday, June 28, Post-Conference Workshop
Breakout Tactics for B2B Selling
9:45-10:15am: Merge CRM and Personalization to Boost B2B Sales Online featuring Steve Martinez, Senior Director, Digital Commerce, Univar
Conversion rates are up at our speaker’s distribution company since it moved to a new e-commerce platform designed with a personalized portal for integration with its CRM software. Join this session to hear how customers are interacting with personalized content and service, how the integration with CRM helps it to better understand customer needs and how giving B2B buyers an online experience geared to their unique requirements increases sales.
Registration is open by visiting www.irce.com. Conference tickets include entry into the exhibit hall for all three shows, lunch for each day registered, and receptions on the exhibit floor. Show hours are: Tuesday 8:45 am – 6:30 pm; Wednesday 8:15 am – 6:30 p.m.; Thursday 8:15 am – 4:45 pm; Friday 8 am – 1:00 pm.
RetailX is the only industry event that gives you the opportunity to experience the integration of e-commerce and retail in today’s ever-evolving market. RetailX is expected to attract and inspire more than 20,000 attendees and more than 1,200 exhibitors, based on recent trends from each show.
A concurrent conference agenda will cover the most pressing topics and trends with intent to give attendees a significant competitive edge in the ever-evolving world of e-commerce and retail.
Since 2005, IRCE has been the flagship event of the e-commerce industry. IRCE delivers high value and industry leading conference content – boasting over 200 expert speakers – and produces the largest trade show in the industry, with nearly 600 vendors covering all aspects of business needs.
IRCE is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve.
More information about IRCE can be found at www.irce.com or call 800-352-IRCE.