13th Annual IRCE Conference to Feature New Elements Including Agenda Tracks, Workshops and Networking Tool
Sophia Weiss Lapat
CHICAGO, IL (March 21, 2017) – The 13th annual Internet Retailer Conference & Exhibition (IRCE), the world’s largest and most well-known e-commerce event, returns to Chicago’s McCormick Place West Convention Center June 6-9, 2017 and will feature new elements to stay up-to-date with the latest trends in the e-commerce world. IRCE has created a jam-packed agenda introducing new track and workshop categories including Fashion, Marketplaces, Direct to Consumer and Design & Usability featuring sessions led by some of the most successful executives in the industry to entice and engage conference-goers.
NEW EDUCATIONAL PROGRAMMING AND TRACKS
IRCE is known for its second-to-none educational programming, and the 2017 edition will feature new and enhanced tracks and workshops.
Wednesday, June 7
Track: Fashion: Try it On!
10:30-11:30am – “How to Win the Sale When Going Head to Head with Your Own Brand”. Speaker: Jose Nino, Vice President E-Commerce Digital Marketing, Perry Ellis International.
1:15-1:45pm – “Knock It Off! Tactics to Combat Counterfeits”. Speakers: Alan Behr, Partner, Chairman, Fashion Practice, Phillips Nizer LLP and Zach Toczynski, Director, Global Brand Enforcement, Levi Strauss & Co.
1:45-2:15pm – “Preserving Brand Value on Marketplaces”. Speakers: Matt Kubancik, President, Founder Street Moda and Tony Chvala, Chief Operating Officer, Chief Marketing Officer, Pricefails.com.
3:15-3:45pm – “Best in Show: Apparel Innovations”. Speaker: Lauren Freedman, Senior Vice President, Digital Strategy, Chief Merchant, the etailing group.
3:45-4:15pm – “Fashion Apps: What’s in, Hot and Not”. Speaker: Lauren Kaufman Witten, Vice President Luxury, Retail L2.
4:15-4:45pm – “Live Reviews: Is Your Site On Trend or a Fashion Faux Pas?”. Speaker: Scott Kincaid, Vice President, User Experience Usability Sciences.
Thursday, June 8
10:30-11:00am – “The Marketplace Pioneer—What’s Next at the Amazon Marketplace”. Speaker: Peeyush Nahar, Vice President, Amazon Marketplace.
11-11:30am – “Where It All Began – eBay Today and Tomorrow”.
1:15-1:45pm – “The State of Online Marketplaces: Who Offers What to Whom”. Speaker: Fareeha Ali, Senior Research Analyst, Internet Retailer.
1:45-2:15pm – “How to Figure Out Which Marketplaces You Should be Selling On”. Speakers: Andrew Vagenas, Chief Executive Officer, Pharmapacks and Nathan Gordon, CIO, Christmas Central.
3:15-3:45pm – “Advertising on Amazon: How to Implement a Large-Scale Ad Strategy on the Amazon Marketplace”. Speakers: Gavin Herbert, Manager, Digital Marketing, Mophie and Rick Backus, Chief Executive Officer, CPC Strategy.
3:45-4:15pm – “Marketplace Financials: Do the Numbers Work for You?”. Speakers: Ian MacDonald, Director, E-Commerce, Silver Star Brands and Jason Boyce, Chief Executive Officer, Co-Founder, Dazadi.com.
4:15-4:45pm – “Make Sure Your Marketplace Sales Fit Into Your Broader Strategy”. Speaker: Fahim Naim, Founder, eShopportunity.com.
Friday, June 9
Workshop: Direct to Consumer Workshop
8:15-8:45am – “Mapping the New World: How to Make the Transition to Consumer Selling”. Speaker: Callie Lushina, Vice President, Marketing, BioElements.
11:15am-12pm – “Getting the Right Content to Where Consumers Are”. Speakers: Christian Santiago, Strategic Partner Development Lead, Google Manufacturer Center, Rob Gonzalez, Co-Founder, Salsify, and Sonesh Shah, Director, Digital Bosch Power Tools.
12:30-1:15pm – “Live Review: Does Your Site Have That Consumer Appeal”. Speakers: Adam Brown, Executive Creative Director, Gorilla Group and Kevin Eichelberger, Founder & CEO, Blue Acorn.
Workshop: Design & Usability Workshop
8:45-9:30am – “How Have Retail Website Designs Changed—And What Changes Are Next?”. Speakers: Andrea Harrison, Head of Global Digital & Social Platforms, Bose Corp. and Josh Levine, Chief Experience Officer, Cake & Arrow.
10:30-11:15am – “Live Test Drives: How Do Shoppers Actually Use Your Site”. Speaker: Scott Kincaid, Vice President, User Experience, Usability Sciences.
11:45am-12:15pm – “How Voice-Activated Mobile Will Create Big Changes in Site Design”. Speaker: Eric Enge, Principal, Stone Temple Consulting.
NEW NETWORKING TOOL
Connect is a new online networking platform designed to bring Exhibitors and Attendees together before the start of the show. Exhibitors are matched with recommended Attendees based on their selected categories. Exhibitors can search for Attendees, view leads, send emails, and request appointments with Attendees at the show. Attendees can search for exhibitors using the exhibitor list or the interactive floorplan, and mark their favorite exhibitors to make a list of those they want to see at the show. Attendees can send email to Exhibitors
asking for more information or request an appointment in-booth during the show. To learn more and create an account visit, IRCE.com, and navigate to the Attendees tab.
Early Bird pricing is available through April 3. Registration is now open by visiting, www.irce.com. Conference tickets include entry into the exhibit hall, lunch for each day registered, and cocktail receptions on the exhibit floor. Show hours are: Tuesday 8 am – 6:30 pm;; Wednesday 8 am – 6:30 p.m.;; Thursday 8 am – 5 pm;; Friday 8 am – 1:30 pm.
IRCE, a division of Emerald Expositions, delivers high value and industry-leading content and industry resources at their flagship show in Chicago, IL.
Visit www.irce.com for more information.
ABOUT EMERALD EXPOSITIONS
IRCE is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with its oldest trade shows dating back over 110 years. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy over 6.7 million NSF of exhibition space. The company has been recognized with many awards and accolades that
reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve.
For more information, including updates on IRCE’s exhibitors and schedule, visit irce.com or call 800-352-IRCE.