June 5-8, 2018
McCormick Place West, Chicago

Media Coverage

5 Reasons You Should Attend the Internet Retailer Conference & Exhibition (IRCE)

I felt like a kid in the world’s biggest candy store when I walked into the 2017 IRCE ecommerce conference in Chicago this summer. In fact, I no doubt resembled Dr. Suess’ Thing 1, bouncing from booth to booth, trying to take in all that 600-plus ecommerce vendors had on display.


When I finally paused at one of many free coffee stations dotting the exhibit hall floor, just one question filled my mind: Why had I not attended before?

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Ron Jon, Purdys Chocolatier, to Launch New Ecommerce Sites

Aptos announced at IRCE 2016 that Ron Jon Surf Shop and Purdys Chocolatier will launch new ecommerce sites with order management systems through its platforms.

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Social media helps NASA sell inspiration

Wherever people are looking [online], NASA wants to be there,” John Yembrick, NASA’s social media manager told IRCE attendees. Retailers and brands can apply similar strategies to engage consumers.


NASA doesn’t sell products, but it does sell inspiration, John Yembrick, the space agency’s social media manager, told attendees at his presentation at the annual Internet Retailer Conference & Exhibition on Wednesday morning.

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Apple encourages developers to create subscription apps

Apple is tilting financial incentives in its App Store to encourage developers to sell subscriptions.

Subscriptions are most closely associated with old media staples like newspapers and magazines. But decidedly new economy Apple has fallen in love with subscriptions, too.

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What is Snapchat good for? Attention

Birchbox dishes on why Snapchat is an important marketing app for its brand at IRCE.

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Shell Oil deploys Chase Pay in its mobile app

Customers filling their tanks will be able to use Chase Pay from within the Shell mobile app and eventually the Chase Pay app itself.

Shell Oil Co. gas stations will accept Chase Pay, bolstering JPMorgan Chase & Co.’s plan to create a digital-payments service that customers can use at retail stores and on the web.

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Know when to use search and display ads

Paid and organic search can be effective in driving conversions, but knowing when—and how much—to use display, paid and social media marketing is challenging.

The key is to know your customers’ path to purchase, Debbie Johnsen, associate vice president of digital marketing at art auction site Christie’s, said at the Internet Retailer Conference & Exhibition. Retailers need to know when their  customers start researching for products before they make a decision and buy, she said.

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Sephora takes home the Mobile Commerce Award at the Internet Retailer Excellence Awards

The cosmetics retailer is constantly evolving its mobile look and gets top honors for its mobile and omnichannel strategy.

Sephora walked away as the big winner for small-screen commerce at the second annual Internet Retailer Excellence Awards held last night at the Internet Retailer Conference and Exhibition in Chicago.

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The B2B Insider’s Guide to IRCE 2016

With U.S. B2B web sales heading to $1 trillion, the B2B Workshop at IRCE on June 7 provides a deep dive into technology and strategies.

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Personalization software provider delivers human touch at IRCE

Blueshift Labs, a San Francisco, CA-based marketing automation solutions provider, held a presentation at the Hyatt Regency McCormick Place, located at 2233 South King Drive, Tuesday, June 7 to a mix of digital marketers and E-Commerce executives.

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5 Must Do’s at IRCE 2016

It’s that time of year again. IRCE is kicking off June 7 for a four day event at McCormick Place West in Chicago, IL. With eCommerce evolving faster than ever, this year is a can’t miss for companies looking to build a strong strategy with the know-how to execute on it for eCommerce. The content for IRCE is curated by the team at Internet Retailer magazine, which is focused on all things eCommerce, so you can rest assured you are getting a conference full of industry experts, an exhibit hall filled with the latest and greatest solution providers, and a community made for networking with thousands of like-minded industry peers.

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‘The world’s most secretive company’: 5 Amazon takeaways from IRCE 2016

No brand in retail generates more questions, opinions and fascination than Amazon. So each year the Internet Retailer Conference + Exposition hosts Amazon & Me, a day-long pre-conference workshop designed for retailers and branded manufacturers alike.

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IRCE 2016: What e-commerce experts and conference attendees are talking about

The 2016 Internet Retailer Conference & Exhibition, the biggest e-commerce conference in the world, is in Chicago this week.

More than 10,000 attendees will be at the 2016 Internet Retailer Conference & Exhibition this week at McCormick Place in Chicago, where they’ll find presentations and workshops on the latest e-commerce technologies, processes and best practices, plus success stories and cautionary tales. There are 130 sessions delivered by more than 200 top industry speakers.

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Insider’s Guide to IRCE 2016: Wednesday sessions

Kurt Peters and Mary Wagner from Internet Retailer break down the must-see sessions on Wednesday at IRCE 2016.

The Internet Retailer Conference & Exhibition kicks into full swing on Wednesday. Internet Retailer’s Kurt Peters and Mary Wagner preview the must-see sessions, including those about successful SEO tactics, customer service operations and fulfillment, and how small to medium-sized businesses can get ahead.

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NASA social media manager shares the universe with Twitter

NASA’s social media accounts act almost as a wormhole from space to your phone.

Photos and news from spacecraft throughout the solar system and beyond reach 30 million people through social media. @MarsPhoenix tweeted about the discovery of water ice on Mars in 2008, @NASANewHorizons has pictures of the dark side of Pluto and soon,@NASAJuno could be sending photos of Jupiter.

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European retailers set to visit IRCE in Chicago for insights into ecommerce, US-style

Retailers from across Europe are expected to travel to IRCE when it opens in Chicago later this month.

The Internet Retailer Conference & Exhibition draws visitors from ecommerce industries from 50 countries – and European attendees are the largest international group.

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If You Sell Online, You Should Attend IRCE In Chicago

The event is held in Chicago from June 7 to 10, 2016 where leaders in the internet retail space gather, teach, discover and network with each other. The event draws in an average of 10000 people and that number is growing every year. It’s safe to say that if you sell anything online, it would be beneficial to attend IRCE.

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The next ‘Chewbacca mom’: 5 trends as retailers seek your social media love

Most people turn to social networks to hang out with friends, but if the conversation at the Internet Retailer Conference and Exhibition is any indication, a lot of companies are trying to figure out how to join customers’ social circles.

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‘The world’s most secretive company’: 5 Amazon takeaways from IRCE 2016

Amazon drives more discussion and debate than any other retailer. It was even the subject of its own day-long workshop at this year’s IRCE retail conference. Here’s a recap.
By Jason Ankeny | June 9, 2016

No brand in retail generates more questions, opinions and fascination than Amazon. So each year the Internet Retailer Conference + Exposition hosts Amazon & Me, a day-long pre-conference workshop designed for retailers and branded manufacturers alike.

Described by moderator/organizer Scot Wingo as “a curated mix of Amazon strategies and tactics that both beginners and advanced as well as retailers and brands can utilize,” Amazon & Me 2016, held earlier this week, drilled deep into the Amazon mystique in an effort to better understand the company’s business model, its core philosophies and its ultimate goals. Here are five major takeaways from this year’s event.

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Takeaways from the 2015 IRCE Conference

July 3, 2015 by andrew

If you attended this year’s IRCE (Internet Retailer Conference and Exhibition) this past month in Chicago, you undoubtably walked away with lots of new ideas to bring to your business. But if you weren’t able to attend, then you’re in luck! Bill D’Alessandro joins me today to discuss the events of the conference. We talk about our biggest takeaways, the challenges and some surprising insights we gained from the world’s largest eCommerce conference and exhibition.

On this episode, we’ll also dive in on what’s new with our own businesses and share news about Bill’s new warehouses, my trips to China, as well as the app that an eCommercefuel listener created that we are both very excited to explore.

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Email Triggers Hit the Target for Online Sellers

August 9, 2015

Triggers: they help you get the most out of your emails to customers, provided you know all the ways they can be used.

A trigger, in ecommerce-speak, is an action or an event that initiates a response. If someone makes a purchase from you and they opt in to your mailing list, that opt-in event can be a trigger that prompts your email application to send a “welcome” email.

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Why Retailers are Slow to Go Omnichannel

August 5, 2015

While at IRCE 2015, I sat down with MarketLive founder and CEO Ken Burke to talk, basically, about the state of the ecommerce industry… and I steered away from the prepared list of questions to get his thoughts on omnichannel.

First, full disclosure: I’ve blogged before about how I love the concept of omnichannel, and it’s a no-brainer that it fails at the store level.

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Top strategic takeaways from IRCE 2015

July 13, 2015, 11:19 AM

Marketing research firm MarketingSherpa interviewed 47 executives who attended IRCE in June 2015. Three e-retailer strategies stood out to Daniel Burstein, who conducted many of the interviews.

Revenue coach Kristin Zhivago teaches marketers how to interview their customers to gain business intelligence. She says that after five or six interviews, some patterns start to emerge, and you get a good sense of what really matters to that group.

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Design, test and learn

July 1, 2015

IRCE attendees were eager to learn how they could tweak their web design and drive results across all devices.

Web design and usability was on the mind of many Internet Retailer Conference & Exhibition attendees last month, judging by the number who made time to participate in the design and merchandising content track. Several of the track’s sessions were standing-room-only as e-retailers sought to learn how they could turn more visitors into buyers by making their sites more intuitive to use.

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IRCE 2015 Roundup: Channeling change to stay relevant in retail

June 5, 2015

Two months ago, what was set to be a thrilling and profitable “Pink Sunday” turned bloody for Target. Traffic overwhelmed the retailer’s mobile app, and its website crashed for more than 90 minutes during the pre-dawn launch of the hotly anticipated new Lilly Pulitzer collection.

“We missed the mark on Lilly [Pulitzer] because we relied on data that was less than six months old,” Jason Goldberger, president of and mobile for Target stores, said in a Wednesday keynote address that set the theme for the 2015 Internet Retailer Conference + Exhibition in Chicago. “Things had dramatically changed.”

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IRCE: Amazon embraces cooperation, and profit, through 3rd-party sales

June 2, 2015

The Internet Retailers Conference and Exhibition is in town, and it brings good news about Amazon.
Wait. What?

The online retailer has built a reputation for driving down costs, conquering new markets and crushing competitors. Yet Scot Wingo, executive chairman of e-commerce company ChannelAdvisor, said at the four-day IRCE at McCormick Place on Tuesday that Amazon is being increasingly cooperative with third-party retailers.

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More ways to meet up at IRCE 2015

May 27, 2015

A new app lets attendees request meetings with other conference-goers and exhibitors.

The organizers of IRCE 2015 expect 10,000 people to attend the show in Chicago next week and 600 companies to exhibit. And this year they’re making it easier for attendees to meet people they want to meet, whether that’s retailers in similar industries, people in similar jobs or potential technology or service providers.

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