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Additional Marketing Opportunities
Pre-Show Direct Mailing Opportunity
Current exhibitors may send one pre-show and one post-show physical mail piece to paid attendees for the 2017 event. The exhibitor is responsible for all costs associated with these mailings, including the cost of printing, processing fees, and postage costs.
To participate, please email email@example.com by May 15, 2017*. Any requests after that time cannot be accommodated. Once you contact IRCE marketing, we will put you in touch with Reach Marketing to have your list pulled. Please note that this is a direct mail opportunity only, we do NOT offer any email opportunities.
*Please review mailing instructions documents for important deadline information.
Find more information about the pre-show direct mail procedure, including deadlines and artwork requirements here.
IRCE does not offer a pre-show eblast opportunity, however, we do offer the following options:
Ad in the official countdown newsletter
Reach 2017 attendees pre-show with an ad in the Countdown Attendee Newsletter. This newsletter is sent to all registered conference attendees starting six weeks prior to the event. Each newsletter offers multiple opportunities to fit your budget. And, NEW for 2017, there will be two spots available per issue for exhibitor advertorials. Find more information here.
Advertorial in the monthly IRCE newsletter
Expand your reach even further with an advertorial in the monthly IRCE newsletter, which include industry updates, new and more – all sent to upwards of 35,000 people each month. There are two spots available per newsletter. Find more information here.
Invite a Customer Discount Program
The Invite a Customer discount program allows you to extend a special discount to your customers to attend IRCE. The code below will allow your customers to purchase any conference pass* at a discount of $200 off of the price of the pass.
Please note that the codes may only be used online, and cannot be applied to existing registrations. You may distribute your unique code via emails, newsletters, print mail, telephone or social media.
This discount is for qualified retailers only. IRCE has the right to turn off your discount code if it is being used improperly. This discount is NOT valid for vendors, industry guests, or others that are not qualified retailers. If you have questions on who is a qualified retailer, please refer to the FAQs on IRCE.com.
The following disclaimer must be included in all promotions regarding the discount:
The IRCE discount code allows a savings of $200 off the price of any conference pass at time of purchase, excluding exhibit hall only passes. The discount only applies to new registrations and cannot be applied to existing registrations. Discounts are available to qualifying retailers only and must be purchased online. Discounts are not valid for vendors and industry guests.
*Discounts not available on Exhibit Hall Only passes