Selling on marketplaces is one strategy. But large online retailers are employing another strategy to create a new revenue stream: launching their own marketplace and collecting a commission when they facilitate a sale. Albertsons,, Newegg, Asos, Groupon, Crate & Barrel and Urban Outfitters are just some of the Top 500 retailers that operate their own marketplaces to capitalize on traffic and fortify revenue streams. In this session, expert speakers will share what it takes to turn a site into a marketplace, the risks and rewards of inviting others into your sales platform and the long-term implications of operating as a marketplace.
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