Convince Your Boss
How to Convince Your Boss
Anyone who’s been to IRCE will tell you it’s an incredible, game-changing experience. But when you ask your employer to pick up the tab, we know you have to make a bold case for attending.
So here’s a bit of advice on getting your manager to send you to IRCE in 2017: It’s not about you. It’s about how your entire team — in fact, your company — will benefit from the information and insights you’ll gain.
Make a gameplan, create your story and leverage your communication skills.
STEP 1 — Be Prepared
- Review the full IRCE 2017 agenda with nearly 200 sessions and map out your customized conference agenda. IRCE offer tracks across a variety of topics and markets; choose a mix of sessions that benefit you personally and that can expand your whole team’s expertise.
- Download this persuasive letter for your boss. Include a few of the sessions you’d like to attend, and name-drop some speakers.
- Ready your argument that attending IRCE will make you a bigger asset to your company.
STEP 2 — Pick the Right Time to Talk About It
- Lay the groundwork with the letter, then schedule a brief meeting to state your case in person.
- Explain the ROI on sending you to the event.
- Tell your boss you’ll bring back best practices from leading retailers and brands including Amazon, Facebook, Google, Macy’s, Neiman Marcus, Saks Fifth Avenue, Staples, Timberland, Touch of Modern, Tumi, Unique Vintage and Wayfair.
- Tell your boss about the sessions focused on usability, marketing, omnichannel strategy, technology, direct to consumer, merchandising, social and search — skills that will complement your capabilities.
- Tell your boss IRCE packs a full year’s worth of value into just 4 days including access to the largest collection of e-commerce vendors in the industry, saving you hours of time in selecting new partners.
- Walk through the conference website together to review the agenda and speaker lineup.
STEP 3 — Leverage Your Communication Skills
Impress your boss with your communication skills by crafting a powerful campaign to win their approval.
Objection: “It’s too expensive.”
Your response: “This isn’t just a four-day event; its benefits will carry over through the rest of the year, so it’s a great value. I’ll capture detailed notes from every session, so our whole team can learn along with me. And IRCE offers group discounts starting at 3 team members.”
Objection: “You can’t be away from the office for five days.”
Your response: “I won’t be totally away from the office; the event offers free wifi, and a flexible schedule that allows me to move between tracks and sessions. I’ll be able to stay connected at the same time I’m gathering information and best practices that will take our team’s work to the next level.”
Your closing argument: “When I get back from the conference, I’ll schedule a download session with you and the team. I’ll present my notes and speaker handouts from all the sessions I attended. I’ll recommend new ideas for our processes, technology and Web design. I’ll show you all the great resource material I picked up in the Exhibit Hall from vendors who can save us money and grow our profits. Sending me to the conference means elevating our whole team.”