Whether a retailer operates iOS apps or mobile or responsive web sites, when Apple updates its mobile operating system, there always are far-reaching ramifications. Consumers on iPhones and iPads (the most valuable mobile shoppers by far) will get new features and functions, and a better mobile experience. And there’s plenty retailers must do to take advantage of the new iOS to improve the shopping experience and meet Apple device owners’ high expectations. RueLaLa.com was on top of Apple’s last launch, iOS 8 in September 2014, and offered customers new features including deal notifications in the notification window and handoff, where an iPhone user can leave off shopping on one device and pick up where they left off on another device. You’ll learn from RueLaLa’s experience how to handle a new version of iOS, and what to look for in iOS 9.
How to prepare for Apple iOS 9 (coming soon!)
Friday, June 5, 2015 - 9:30am to 10:00am