Staying Ahead of Mobile Shoppers’ Rising Expectations

Friday, June 13, 2014 - 9:15am to 9:45am

Ray Velez - Global Chief Technology Officer - Razorfish

The rapid evolution of mobile has affected all online marketing and e-commerce—boosting consumers' expectations about how often they will communicate with retailers, raising expectations about anywhere, anytime access to deals, price comparisons, access to stored information about their own preferences and more. In this session, a mobile specialist will show just how fast mobile campaigns are evolving. He’ll highlight the mobile opportunity for marketers, showing how quickly mobile is becoming sophisticated in how it allows retailers to interact with customers, and the challenge this poses. Our speaker will provide strategies and tactics for everyone in retail mobile from decision-makers to the web developers who execute on those plans.

Post-Show Workshops