SEO provides a lucrative steam of traffic and revenue for e-commerce sites large and small, and dropping off Google even briefly will have a major impact on a retailer’s revenue. You’ll hear the story of how one retailer was hit by a Google penalty and de-indexed—and what it did to make up for past mistakes and ultimately come back stronger than ever. In a world where Google hands out penalties by the thousands, you’ll see why the SEO tactics of the past have no place in SEO’s future. You’ll learn how your site can avoid getting hit for tactics performed long ago, and specific on-site and offsite SEO strategies that the smartest retailers are using to leapfrog the competition.
In A World of Google’s Panda, Penguin, & Manual Penalties, SEO That Actually Works
Friday, June 5, 2015 - 11:15am to 12:00pm