Going Responsive: Are You Prepared for What's Next?

Friday, June 5, 2015 -
3:30pm to 4:00pm

Jason Roussos - Chief Marketing Officer - Living Direct

All too often, the success stories we hear about responsive design are followed by...radio silence. Why? After the initial euphoria and back-slapping that follows a shift to responsive design, e-retailers discover there’s a whole lot more to this. Things get complicated. Conversion metrics you once understood carry new implications and articulating the nuances to everyone – various operational departments and the C-suite -- can get tricky. Monitoring performance in a responsive environment requires a heightened focus on analytics, and a reset of expectations when everyone’s been accustomed to optimizing for the desktop. In this session, you’ll hear perspectives from a mid-market player and a nine-month journey into responsive, the surprising metrics that emerged and revelations that led the Living Direct to leverage mobile to encourage customer phone calls to optimize conversion.

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