The most effective mobile commerce businesses concentrate on “user-first” experiences, reflecting an understanding that each e-mail, web property, app, push notification, newspaper ad or other touch point contributes to the whole experience for each user. Mobile has only recently exposed this holistic approach, as it’s the first time customers can be consistently identified across disparate browsing and buying experiences. In this session you’ll learn what user-first design is, gain an understanding of mobile measurement and analytics tools, discover the opportunities in mobile ad deep-linking and more.
Mobile Marketing Musts
Wednesday, June 3, 2015 - 3:30pm to 4:00pm
Main Day 1