The B2B Opportunity: Have You Thought this Through?

Thursday, June 12, 2014 - 11:00am to 11:45am

Keith Haig - Global Digital Marketing Leader - 3M

Sean Cook - Chief Executive Officer, Co-Founder - ShopVisible

B2b e-commerce is burgeoning; almost everyone wants in and fast movers will reap rewards – provided a solid groundwork is put in place first. Do you know which best practices to adopt and which are mere distractions? This session will weave together distinct perspectives that will identify which b2c tactics to apply to your new b2b initiative. You’ll learn about the organizational preparedness necessary to build a b2b e-commerce business that will be profitable over the long term, whether your objectives are modest or grand.

Main Day 2