‘Answer Me When I Speak!’ The Price and Payoff of Attentiveness & Social Customer Care

Friday, June 13, 2014 - 10:45am to 11:45am

KC Geen - Senior Manager, Social Media - GrubHub Inc.

Andrew Caravella - Vice President, Marketing - Sprout Social

The flow of inbound messages from consumers through social channels grows exponentially and while retailers are doing better than some other sectors, the challenge to keep up is significant. In this session, you’ll learn about the consequences of slow response rates and the rewards reaped by those who are investing to be nimble in social. Learn what social care metrics matter most for your business. Highlights from a report analyzing 160 million consumer messages will reveal ways to determine what’s working and what’s not working in your social media strategy so you can amp up engagement.

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