Social logins enable consumers to skip the registration step on a new web site by using login information already stored by Facebook or other social networks. Fast and easy. The advantage for e-retailers offering social login is that it allows collection of all sorts of information on customer demographics, psychographics, shopping and mobile app behavior, browsing habits, e-mail and friends lists. Recent developments give shoppers more control over what info they share, lending more transparency and comfort. Our e-retail speakers will detail how to leverage this data to customize digital communication to individual customers in a way that’s welcome – and what measures to put in place to avoid being creepy.