Agenda

Pre-Show Workshops

Tuesday, June 10, 2014

Sessions by Track

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

Tuesday, June 10, 2014 - 8:45am to 9:00am

Welcome and Introduction

Scot Wingo - Chief Executive Officer - ChannelAdvisor Corp.

The Amazon and Me Workshop chairman will welcome attendees and give a quick view of the state of selling on Amazon, establish goals for the day's sessions and provide a framework that will help attendees navigate the workshop content.

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

Tuesday, June 10, 2014 - 9:00am to 9:30am

Amazon Under the Hood: Where It's Investing

Amazon has built its success on innovations and investments in all areas of operation. This session will look closely at Amazon’s investments in technology, distribution and marketing and help e-retailers understand how and where they should be investing to avoid being left in Amazon’s dust. It will also provide a detailed view of Amazon’s sales, top categories, top geographies and more.

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

Tuesday, June 10, 2014 - 9:30am to 10:00am

Selling on Amazon's Third Party Marketplace: What All E-Retailers Need to Know

This session will introduce basic, intermediate and advanced concepts for selling on Amazon, providing such topics as customer service, seller feedback, product data requirements, shipping expectations, pricing, policy violations, Fulfillment by Amazon, how to avoid common mistakes and more. It will also serve as a foundation for the following sessions that will provide detail into two of the most important areas of succeeding in the Amazon Marketplace.

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

Tuesday, June 10, 2014 - 10:00am to 10:15am

Break

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

Tuesday, June 10, 2014 - 10:15am to 10:45am

Writing for Amazon: Make it Clear and Concise

Gina DeFrank - Product Manager for Marketplaces - ChannelAdvisor Corp.

Writing titles and product descriptions is crucial to e-commerce success. But writing those for Amazon listings takes the art to a new high. Not only will your titles and product descriptions help you compete with the hundreds of other sellers of similar products on Amazon, but they also must meet standards that Amazon sets. If they don’t, Amazon will kick your product off the marketplace, with no warning. This session will provide specific guidance as to how to write titles and product descriptions for Amazon listings, using examples from real life—both the successful and the not-so-successful.

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

Tuesday, June 10, 2014 - 10:45am to 11:30am

Getting and Managing Feedback

Jeremy Lasson - Co-Founder & Chief Technology Officer - LimitedGoods.com

Positive customer feedback is one of the crucial elements in Amazon Marketplace success. Sellers can take a proactive role in encouraging customers to provide feedback; they don’t have to be passive recipients of customer comments. This session will outline steps retailers can take to solicit feedback, what they can do to make sure the reviews they receive are positive and how they can respond to correct negative feedback and even get the customer to rescind a negative review.

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

Tuesday, June 10, 2014 - 11:30am to 12:15pm

Leveraging Amazon's Infrastructure: Is it for You?

Amazon has spent billions of dollars building an infrastructure that it is now capitalizing on by selling to other retailers. The prospect of selling online by piggybacking on the system built by the largest and best online retailer has a great deal of appeal. But before retailers take advantage of the Amazon system, they must make sure their eyes are wide open. This session will provide retailers of all sizes with a framework for determining if they should consider Amazon’s Webstore offering. Two retailers will present their own experiences, positive and otherwise, in selling on the Amazon Webstore.

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

Tuesday, June 10, 2014 - 12:15pm to 1:15pm

Lunch

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

Tuesday, June 10, 2014 - 1:15pm to 2:00pm

Fulfillment by Amazon: Making Sure It's Right for Your Operation

One of the key ways Amazon measures your success on the Amazon marketplace is the efficiency and speed of your fulfillment. You are assured of fast fulfillment if you use Fulfillment by Amazon. You can be equally successful using an outside fulfillment service, but if you do, you must make sure your fulfillment operation is at least as good as Fulfillment by Amazon. This session will provide practical guidance at the basic, intermediate and advanced levels about how to best use Fulfillment by Amazon. It will also provide insight into how to measure your own fulfillment operation to make sure it compares favorably to Fulfillment by Amazon. Our speakers will recount their success stories and provide insider tips for leveraging Amazon’s massive fulfillment center network.

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

Tuesday, June 10, 2014 - 2:00pm to 2:45pm

Advanced Tactics When Using Amazon Services

Just getting set up to sell on Amazon is challenging enough. But once a retailer is raking in the sales, it can’t sit still. With thousands of competitors using Amazon, there will also be better ways of doing things. This session will outline some of the more advanced tactics and strategies that retailers are using and help attendees understand if those approaches are right for them.

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

Tuesday, June 10, 2014 - 2:45pm to 3:00pm

Break

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

Tuesday, June 10, 2014 - 3:00pm to 3:30pm

How an Acquisition Mindset Can Make You a Better Competitor--Even if You Want to Remain Independent

Abe Garver - Managing Director - BG Strategic Advisors

Whether you're looking to be acquired or not, understanding what the major strategic buyers in the e-commerce market take into account when they make acquisitions can only help you become a better competitor. Our speaker, an acquisition advisor, will talk about what he has observed as a specific major strategic buyer has made acquisitions over the years. He will examine the consistent themes that have emerged across a wide range of deals (including digital content, payments, products, local, flash, and the supply chain). He will also identify the one criterion that was most important in each deal, and explain how meeting the standards can both increase your valuation and make you a better competitor.

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

Tuesday, June 10, 2014 - 3:30pm to 4:30pm

A Chance to Ask About Everything Else you Want to Know about Amazon

Gina DeFrank - Product Manager for Marketplaces - ChannelAdvisor Corp.

Scot Wingo - Chief Executive Officer - ChannelAdvisor Corp.

This session will wrap up the Amazon and Me Workshop, summarizing the day’s content and providing an overview of the insights that speakers provided. Our speakers will then open the mikes for Q&A with Amazon experts. Attendees will be encouraged to ask about any topics that speakers did not cover, ask speakers to provide further detail on a topic and provide insights based on their own experience into using Amazon systems.

AMAZON & ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer

All retailers compete with Amazon—but they can also all cooperate with Amazon. Amazon Marketplace offers a market-leading online shopping experience and product fulfillment and it enforces strict content guidelines that force retailers to be better at describing their products and producing better images. But this comes at a price that not all retailers are willing to pay. This workshop will lay out the pros and cons of doing business with Amazon Marketplace and provide practical guidance on Amazon’s selling initiatives so retailers can better compete with the No. 1 online retailer.

TECHNOLOGY WORKSHOP: Prioritize, Select and Execute for ROI

Assessing the latest wave of technology innovations can be overwhelming – unless you have a roadmap. This workshop will orient e-retailers about key technologies that drive e-commerce, heighten productivity and smooth out the wrinkles that can sabotage a great digital experience. Chief takeaways include practical guidelines to ensure your investment will be sound, that various systems work in harmony with one another and useful ways to measure success and quantify results. Attendees will learn how to filter out the noise and prioritize their technology implementations to achieve near- and long-term business objectives.

TECHNOLOGY WORKSHOP: Prioritize, Select and Execute for ROI

Assessing the latest wave of technology innovations can be overwhelming – unless you have a roadmap. This workshop will orient e-retailers about key technologies that drive e-commerce, heighten productivity and smooth out the wrinkles that can sabotage a great digital experience. Chief takeaways include practical guidelines to ensure your investment will be sound, that various systems work in harmony with one another and useful ways to measure success and quantify results. Attendees will learn how to filter out the noise and prioritize their technology implementations to achieve near- and long-term business objectives.

Tuesday, June 10, 2014 - 8:30am to 8:45am

Welcome and Introduction

Bernardine Wu - Chief Executive Officer - FitForCommerce

The E-Commerce Technology Workshop will kick off with an assessment of the latest technology and some guidelines as to how e-commerce executives can keep up with important changes, filter out those that are fads or mere hype, and be ready for developments that aren’t here but will become important.

TECHNOLOGY WORKSHOP: Prioritize, Select and Execute for ROI

Assessing the latest wave of technology innovations can be overwhelming – unless you have a roadmap. This workshop will orient e-retailers about key technologies that drive e-commerce, heighten productivity and smooth out the wrinkles that can sabotage a great digital experience. Chief takeaways include practical guidelines to ensure your investment will be sound, that various systems work in harmony with one another and useful ways to measure success and quantify results. Attendees will learn how to filter out the noise and prioritize their technology implementations to achieve near- and long-term business objectives.

Tuesday, June 10, 2014 - 8:45am to 9:45am

Get Smart: A Roadmap for Sound Technology Investments

Charles Hunsinger - SVP, Chief Information Officer - Harry & David

Bernardine Wu - Chief Executive Officer - FitForCommerce

This opening session will set the stage for the daylong technology workshop by illuminating the critical considerations of a sound technology investment. Participants will learn about the technology ecosystem to support effective digital commerce, including core platforms and integrations to third party solutions. Learn how to craft your own technology roadmap, complete with phased system implementations and methods to measure success in terms of key performance indicators – and profits.

TECHNOLOGY WORKSHOP: Prioritize, Select and Execute for ROI

Assessing the latest wave of technology innovations can be overwhelming – unless you have a roadmap. This workshop will orient e-retailers about key technologies that drive e-commerce, heighten productivity and smooth out the wrinkles that can sabotage a great digital experience. Chief takeaways include practical guidelines to ensure your investment will be sound, that various systems work in harmony with one another and useful ways to measure success and quantify results. Attendees will learn how to filter out the noise and prioritize their technology implementations to achieve near- and long-term business objectives.

Tuesday, June 10, 2014 - 9:45am to 10:30am

Conquer the Pain Points and Capture the ROI of Product Information Management Systems

Cynthia Rodgers Maignan - Director, E-Commerce Content Strategy, Management - Office Depot

Ryan Lee - Manager, Technology - Gorjana Griffin

Product information management systems automate and orchestrate tasks and data associated with creating and maintaining a retailer's assortment; this data is then published to a variety of channels in various formats. PIM is becoming more critical as multichannel selling, complex assortments, customer requirements and other challenges oblige e-retailers to adopt greater discipline to manage data. This session will examine pain points product information management systems can relieve, ways to implement such systems to drive community engagement and how to calculate ROI for your investments.

TECHNOLOGY WORKSHOP: Prioritize, Select and Execute for ROI

Assessing the latest wave of technology innovations can be overwhelming – unless you have a roadmap. This workshop will orient e-retailers about key technologies that drive e-commerce, heighten productivity and smooth out the wrinkles that can sabotage a great digital experience. Chief takeaways include practical guidelines to ensure your investment will be sound, that various systems work in harmony with one another and useful ways to measure success and quantify results. Attendees will learn how to filter out the noise and prioritize their technology implementations to achieve near- and long-term business objectives.

Tuesday, June 10, 2014 - 10:30am to 10:45am

Break

TECHNOLOGY WORKSHOP: Prioritize, Select and Execute for ROI

Assessing the latest wave of technology innovations can be overwhelming – unless you have a roadmap. This workshop will orient e-retailers about key technologies that drive e-commerce, heighten productivity and smooth out the wrinkles that can sabotage a great digital experience. Chief takeaways include practical guidelines to ensure your investment will be sound, that various systems work in harmony with one another and useful ways to measure success and quantify results. Attendees will learn how to filter out the noise and prioritize their technology implementations to achieve near- and long-term business objectives.

Tuesday, June 10, 2014 - 10:45am to 12:15pm

Navigating Choice: Platform Selection & Implementation

Kim Hansen - Senior Vice President, Marketing, E-Commerce - Winston Brands

Nicole Tolbert - E-Commerce Manager - HUE.com

Kerry Martin - Vice President, Senior Consultant - FitForCommerce

Joe Warfield - Technology Director - Mardel

This session will provide a practical guide to ensure success with a platform selection, including choosing the right technology and implementation partner. Speakers will explore how to align the platform with a sound growth strategy, identify key user experience requirements and how the platform must effectively support the company’s technology ecosystem by integrating effectively with other vital systems. This session also will review how to ensure your organization has the internal capabilities and change management perspective to optimize your technology investment.

TECHNOLOGY WORKSHOP: Prioritize, Select and Execute for ROI

Assessing the latest wave of technology innovations can be overwhelming – unless you have a roadmap. This workshop will orient e-retailers about key technologies that drive e-commerce, heighten productivity and smooth out the wrinkles that can sabotage a great digital experience. Chief takeaways include practical guidelines to ensure your investment will be sound, that various systems work in harmony with one another and useful ways to measure success and quantify results. Attendees will learn how to filter out the noise and prioritize their technology implementations to achieve near- and long-term business objectives.

Tuesday, June 10, 2014 - 12:15pm to 1:15pm

Lunch

TECHNOLOGY WORKSHOP: Prioritize, Select and Execute for ROI

Assessing the latest wave of technology innovations can be overwhelming – unless you have a roadmap. This workshop will orient e-retailers about key technologies that drive e-commerce, heighten productivity and smooth out the wrinkles that can sabotage a great digital experience. Chief takeaways include practical guidelines to ensure your investment will be sound, that various systems work in harmony with one another and useful ways to measure success and quantify results. Attendees will learn how to filter out the noise and prioritize their technology implementations to achieve near- and long-term business objectives.

Tuesday, June 10, 2014 - 1:15pm to 1:45pm

Understanding CRM as a Technology and a Process

Pam Kruse - Director, E-Commerce - XO Group

Often misunderstood and oversimplified, customer relationship management represents both technology and process to engage the customer in all channels, enhance service and drive sales. In this session, speakers will explain how CRM allows retailers to coordinate marketing, branding and customer experience to provide a 360-degree view of customer interactions including purchases and returns as well as dialogue conducted via e-mail and the call center. Speakers will show how CRM-enabled segmentation based on shopper history, demographics and online behavior reveals new opportunities to cement shopper loyalty and bolster sales.

TECHNOLOGY WORKSHOP: Prioritize, Select and Execute for ROI

Assessing the latest wave of technology innovations can be overwhelming – unless you have a roadmap. This workshop will orient e-retailers about key technologies that drive e-commerce, heighten productivity and smooth out the wrinkles that can sabotage a great digital experience. Chief takeaways include practical guidelines to ensure your investment will be sound, that various systems work in harmony with one another and useful ways to measure success and quantify results. Attendees will learn how to filter out the noise and prioritize their technology implementations to achieve near- and long-term business objectives.

Tuesday, June 10, 2014 - 1:45pm to 2:30pm

Going Global: What You Need—And What You Need to Watch Out For

Tonio Fruehauf - Managing Director - Escada Online GmbH

Marshall Porter - SVP, GM, International, Business Development - Gilt Groupe

Selecting, implementing and managing a global technology solution for your e-commerce organization is complicated whether you are in two countries or two dozen. This session will detail the critical factors to take into account including the need to limit customization; how to choose a tech platform model (SaaS, on-site or outsourced); and how to localize payments, currency, fraud detection, product assortment and distribution logistics. Speakers will provide a blueprint for a global technology platform, including strategies to ensure it will scale as you grow and red flags to watch for as you expand to new markets overseas.

TECHNOLOGY WORKSHOP: Prioritize, Select and Execute for ROI

Assessing the latest wave of technology innovations can be overwhelming – unless you have a roadmap. This workshop will orient e-retailers about key technologies that drive e-commerce, heighten productivity and smooth out the wrinkles that can sabotage a great digital experience. Chief takeaways include practical guidelines to ensure your investment will be sound, that various systems work in harmony with one another and useful ways to measure success and quantify results. Attendees will learn how to filter out the noise and prioritize their technology implementations to achieve near- and long-term business objectives.

Tuesday, June 10, 2014 - 2:30pm to 3:15pm

Mobile Commerce: Get Ready Today for Tomorrow

Udi Nir - Chief Technology Officer - ModCloth

Jason Roussos - Chief Marketing Officer - Living Direct

E-retailers cannot afford to underestimate the mobile demands of customers; whatever they expect today, they’ll want more tomorrow. This session looks ahead at applications in the extended aisle, CRM and point of sale and will examine methods to extract maximum ROI while driving conversion and customer loyalty. Our speaker will dissect the pros/cons of mobile sites and apps and why it’s key to evaluate your existing platform to assess whether your infrastructure will support the demands of tomorrow that are not even known today.

TECHNOLOGY WORKSHOP: Prioritize, Select and Execute for ROI

Assessing the latest wave of technology innovations can be overwhelming – unless you have a roadmap. This workshop will orient e-retailers about key technologies that drive e-commerce, heighten productivity and smooth out the wrinkles that can sabotage a great digital experience. Chief takeaways include practical guidelines to ensure your investment will be sound, that various systems work in harmony with one another and useful ways to measure success and quantify results. Attendees will learn how to filter out the noise and prioritize their technology implementations to achieve near- and long-term business objectives.

Tuesday, June 10, 2014 - 3:15pm to 3:30pm

Break

TECHNOLOGY WORKSHOP: Prioritize, Select and Execute for ROI

Assessing the latest wave of technology innovations can be overwhelming – unless you have a roadmap. This workshop will orient e-retailers about key technologies that drive e-commerce, heighten productivity and smooth out the wrinkles that can sabotage a great digital experience. Chief takeaways include practical guidelines to ensure your investment will be sound, that various systems work in harmony with one another and useful ways to measure success and quantify results. Attendees will learn how to filter out the noise and prioritize their technology implementations to achieve near- and long-term business objectives.

Tuesday, June 10, 2014 - 3:30pm to 4:30pm

Five Hot New Technology Developments

Marta Dalton - Manager, E-Commerce, Digital Strategy - WESCO Distribution

Ryan West - Senior Vice President - West Music

Howard Blumenthal - Director, Platform Solutions, E-Business - Advance Auto Parts

Aaron Mandelbaum - Chief Executive Officer - Icebreaker Consulting

Ross Higgins - Director, User Experience and Design - Newegg

The E-Commerce Technology Workshop wraps with a comprehensive examination of five hot key technologies: predictive analytics, testing to improve site performance, geo-location, social media and personalization. Hear how your peers improved search, merchandising and marketing by better understanding online behavior and how to deftly navigate concerns about privacy that swirl around geo-location, social media and personalization initiatives – all with one end result in mind: navigating these new areas to heighten trust, lock in loyalty and create an online environment where consumers feel comfortable, safe and satisfied.

TECHNOLOGY WORKSHOP: Prioritize, Select and Execute for ROI

Assessing the latest wave of technology innovations can be overwhelming – unless you have a roadmap. This workshop will orient e-retailers about key technologies that drive e-commerce, heighten productivity and smooth out the wrinkles that can sabotage a great digital experience. Chief takeaways include practical guidelines to ensure your investment will be sound, that various systems work in harmony with one another and useful ways to measure success and quantify results. Attendees will learn how to filter out the noise and prioritize their technology implementations to achieve near- and long-term business objectives.

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

Tuesday, June 10, 2014 - 8:45am to 9:15am

Using Video to Keep and Attract Shoppers—and Create Sales

Beyond just putting product or other videos on an e-commerce site, there are many steps retailers can take to increase social sharing, gain exposure on YouTube, earn page one placement on Google and Bing, and perhaps most important, give customers powerful information to compel them to make a purchase and visit a site again. Ten-year-old Knife Depot's multi-pronged approach to video has given a nice boost to its bottom line. The company uses automated product videos as well as full-production product and company videos and tutorials to give customers peace of mind before clicking the Buy button. Additionally, by uploading its full catalog of videos to YouTube, Pinterest, Twitter, Instagram and other sites, leveraging video on its mobile commerce site and ensuring videos are indexed by Google and tagged with appropriate keywords, the company has gained significant video SEO advantages. The co-founder of Internet Retail Connection (parent company of Knife Depot) Warren Sager will cover Knife Depot's video strategy and discuss how retailers can use video online to increase sales and brand loyalty.

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

Tuesday, June 10, 2014 - 9:15am to 9:45am

User Generated Content: How Video Starts a Conversation

John Lawson - Chief Executive Officer - 3rd Power Outlet

73% of online video-watching adults say they are more likely to purchase after viewing a video that explains the products they are looking at online. But the conversation is not one-way; consumers inform e-retailers about their own products, too. In this session, the CEO of 3rd Power Outlet will share how a seemingly simple, instructive video caught fire and got shoppers talking. He’ll highlight what analytics he examined to better understand what was driving behavior and the degree to which shoppers shared the video clip, along with what aspects of the video held eyeballs for the longest time. Learn how brief clips, rather than overly slick, lengthy video, capture shoppers’ attention and invites them to push the content out to their own networks fo.r maximum exposure

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

Tuesday, June 10, 2014 - 10:00am to 10:15am

Break

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

Tuesday, June 10, 2014 - 10:15am to 11:00am

Going the YouTube Route: The Opportunities and the Challenges

Grant Crowell - Video Consultant - CDW

Mark Bietz - Vice President, Purchasing - Fun.com

Posting videos on YouTube, with a link from a retail site to YouTube, is the easiest way to get videos online. But ease of use comes with trade-offs, among them, less flexibility in creating videos that suit your own image and needs, and the fact that Google directs users who find your videos through web search to YouTube rather than to your own site. Our speakers will lay out the pros and cons so attendees can go into a YouTube program with eyes wide open.

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

Tuesday, June 10, 2014 - 11:00am to 11:45am

The Mobile Revolution Embraces Video

Rylan Barnes - Chief Technology Officer, Co-Founder - ShopSavvy

Not so long ago, no one would have thought that video was suited to a mobile medium. But the advances in smartphone and wireless technology and the wide adoption of tablets have untethered video from the desktop computer. Mobile-based deal aggregator ShopSavvy offers more than 10,000 videos of men's and women's shoes, clothing and accessories. ShopSavvy’s chief technology office and co-founder will provide live demos of videos and explain how the site optimizes all that video for mobile viewing and how video has increased sales and changed the way shoppers relate to the site.

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

Tuesday, June 10, 2014 - 11:45am to 12:30pm

10 Questions to Ask Your Outsourced Video Provider

Rich Fahle - Founder and Creative Lead - Bibliostar.tv

Outsourcing video production relieves a marketer of the technical aspects of creating videos. But outsourcing does not relieve a marketer of the most important parts of video—making the merchandising and marketing decisions. This session will walk attendees through the outsource process—how to judge whether the outsource company is right for you, questions to ask the references your outsourcer provides, what to ask about equipment, studios and outsourcer staff’s expertise, how quickly to expect projects to be completed, what to expect in responsiveness to quick turnaround requests, and more. Our speakers will also address how to communicate your ongoing marketing and merchandising goals to an outsourced video provider. And they will provide tips as to how to get out of a failing relationship without losing control over the videos that have been created to date.

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

Tuesday, June 10, 2014 - 12:30pm to 1:30pm

Lunch

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

Tuesday, June 10, 2014 - 1:30pm to 2:15pm

Video Without Breaking the Bank: Creating Professional Videos on an Amateur's Budget

Angie Seaman - E-Commerce Manager - Marbles: The Brain Store

We live in such a video society that many marketers think video must be of highest quality with professional production standards to be effective. Not so. We are early enough in the e-commerce video revolution that a lot of experimentation is taking place. The video executive of a mid-sized retailer will explain how one company provides bare-bones but highly effective video that results in greater shopper engagement and higher sales. Our speaker will show videos the company has created, provide tips for success (e.g., don’t take yourself too seriously), and discuss the equipment and processes the company employs and their cost.

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

Tuesday, June 10, 2014 - 2:15pm to 3:00pm

Harnessing Video to Boost SEO

By now most retailers are steeped in successful SEO strategies for traditional web content – they know how to write product descriptions and design pages for SEO success. Achieving SEO success with video is a whole new, much more complex field and one that most marketers have very little experience with. The speakers in this session will explain how to boost videos’ SEO juice by including keywords unique to the video, creating a keyword rich video title and description, creating compelling video thumbnails, syncing keywords in the video description with your regular keywords, and more.

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

Tuesday, June 10, 2014 - 3:00pm to 3:15pm

Break

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

Tuesday, June 10, 2014 - 3:15pm to 3:45pm

Beyond Marketing: Video for Customer Service

Mark Roskowske - Marketing Manager - ShowMeCables.com

Videos are great for uses other than marketing; customer service, for instance. Our speaker in this session experienced significantly reduced customer service inquiries when his company created a series of videos demonstrating how to use certain products, then sent the videos in follow-up e-mails to purchasers. He will explain how the company decides which products are worthy of videos, what it takes to produce and host the videos in house, the feedback he has received from customers and the benefits of the video program.

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

Tuesday, June 10, 2014 - 3:45pm to 4:30pm

15 Great Videos that All Marketers Can Grab Ideas From

The Video Workshop will wrap up with a fast-paced session of 15 videos that all contain something that marketers can learn from. Whether it’s humor, production on a budget, really good messaging, an attractive pitch-person or any of a dozen other elements, all videos will contain something that will entertain and inspire and provide attendees an idea they can take home.

VIDEO WORKSHOP: The Online Video Revolution will Transform E-Retailing

Consumers watch more than 40 billion online videos a month and spend an average of 20 hours each month watching them. There is no doubt the Internet has become a video medium. And there’s also little doubt that consumers who are watching videos all over the Internet will expect videos when they shop at retail web sites. Retailers have been slower on the uptake when it comes to videos, but that is about to change as video technology becomes easier to use and some pioneering retailers are proving the return on video investment. This all-day workshop will delve into the details of creating a video program from conception to execution. It will help e-retailers understand how to create a video strategy, how to execute videos, how to test to ensure videos are doing their job, and more. It will wrap up with 15 videos that will inspire marketers to create their own outstanding video initiatives.

Main Day 1

Wednesday, June 11, 2014

General Sessions

Wednesday, June 11, 2014 - 8:30am to 9:00am

KEYNOTE: Connected Commerce: The New Opportunity for Retailers in an Evolving Retail Environment

John Donahoe - Chief Executive Officer & President - eBay Inc.

A commerce revolution is underway. Innovation is happening with seismic speed, forever changing the way consumers shop and pay. Technology is creating a new retail interface–a consumer experience that is seamless, web-enabled, omnichannel and multiscreen. And with a $10 trillion commerce market at stake, the opportunity is huge. What will it take to thrive in the new retail environment? EBay Inc. CEO John Donahoe will explore key trends and share insights on how global commerce will evolve in the coming years. Already a leader in mobile commerce and payments, eBay is innovating to support local commerce with new experiences such as same-day delivery (eBay Now), buy online/pick up in-store, check-in to pay and order ahead. EBay continues to drive international commerce through cross-border trade, which represented around a quarter of its enabled commerce volume in 2013. Working at a global scale, eBay understands what it takes to drive sales and engage shoppers in emerging markets such as Brazil and Russia. Control and customization of the look, feel, content and functionality of an online storefront or mobile shopping experience has never been more important. Hear how eBay Inc. is leveling the playing field, so retailers of all sizes can compete and win on this dynamic global stage.

Wednesday, June 11, 2014 - 9:00am to 9:30am

SPECIAL GUEST SPEAKER: The Wikipedia Story: The Power of Community in the Online Era—and What it Means for Retailers

Jimmy Wales - Chief Executive Officer & Founder - Wikipedia

Wikipedia’s history reflects developments in the retailing industry, which has been radically transformed by the Internet. Wikipedia is the definition of disruption and community. Traditional encyclopedias hardly exist anymore, thanks to Wikipedia—and the company is only a dozen years old. Anyone can make entries and all are welcome to edit and make refinements to entries. Wikipedia’s approach is a vote of confidence in the collective wisdom of humanity. Wikipedia’s founder Jimmy Wales will talk about the power of community in the online era, how the Internet enables individuals to do what they might not have been able to do in the past and the importance, especially to e-commerce, of being nimble, seeing what change is coming, then embracing that change.

Sessions by Track

Success Strategies for Top E-Retail Executives

Top executives face an evolving group of challenges with competition from big and small retailers increasing and in scrutiny from investors, government regulators and companies seeking to benefit from patents they own. This group of sessions will help top e-retail execs navigate a more competitive marketplace.

Wednesday, June 11, 2014 - 9:30am to 10:30am

BREAK

Success Strategies for Top E-Retail Executives

Top executives face an evolving group of challenges with competition from big and small retailers increasing and in scrutiny from investors, government regulators and companies seeking to benefit from patents they own. This group of sessions will help top e-retail execs navigate a more competitive marketplace.

Wednesday, June 11, 2014 - 10:30am to 11:00am

Scaling Your Business in Internet Time

Jag Bath - Senior Vice President, Product - RetailMeNot

Scaling a business as it grows has always been a critical business issue, but the Internet intensifies the whole process by speeding it up. Where it might have taken years to build a retail business from scratch by geographic expansion, it can take only months online. This session will feature a top executive of online coupon distributor RetailMeNot Inc., which employed 30 when our speaker arrived. A year and a half later, the staff had expanded to 300 and was still growing—and expanding internationally. He presided over similar growth at Gilt Groupe (10 to 800 employees in 18 months and $0 to $500 million in sales) and Weightwatchers.com (3 to 500). He will provide step-by-step details into what retail execs must prepare for as their businesses grow, including technology, office and distribution space, making sure marketing keeps up with but doesn’t outpace anticipated growth, the sequence of hiring key staff, and more.

Success Strategies for Top E-Retail Executives

Top executives face an evolving group of challenges with competition from big and small retailers increasing and in scrutiny from investors, government regulators and companies seeking to benefit from patents they own. This group of sessions will help top e-retail execs navigate a more competitive marketplace.

Wednesday, June 11, 2014 - 11:00am to 11:45am

National Sales Tax: What All Retailers Need to Know

Whether or not the Marketplace Fairness Act, which would require all online retailers to collect sales taxes on all sales, has been signed into law by the time of the conference, all retailers must be aware of the status of the bill and ready to act should it become law. E-retailers will face compliance issues, either immediately if the law has passed or eventually, for the issue will surely not be dead even if it’s not alive at the moment. Our speakers in this session will update top execs on the status of the bill, offer their insights as to the future impact of the bill and provide some tips as to whether or how retailers should prepare.

Success Strategies for Top E-Retail Executives

Top executives face an evolving group of challenges with competition from big and small retailers increasing and in scrutiny from investors, government regulators and companies seeking to benefit from patents they own. This group of sessions will help top e-retail execs navigate a more competitive marketplace.

Wednesday, June 11, 2014 - 11:45am to 1:30pm

Lunch

Success Strategies for Top E-Retail Executives

Top executives face an evolving group of challenges with competition from big and small retailers increasing and in scrutiny from investors, government regulators and companies seeking to benefit from patents they own. This group of sessions will help top e-retail execs navigate a more competitive marketplace.

Wednesday, June 11, 2014 - 1:30pm to 2:00pm

How to Compete as a Niche in Today's Mass Market

Shelley Nandkeoylar - Chief Executive Officer, President, Founder - The Ivory Company

The gravitational pull of Amazon and other big online brands is so great that niche marketers can have a hard time attracting shoppers. But some merchants believe that going niche is the only way to compete against retailers who sell everything. Our speaker, an experienced e-commerce veteran of such large brands as Williams-Sonoma, Home Depot and others, is head of a start-up niche brand. He will discuss why niche is the way to go, how to establish such a brand with consumers and how the niche lessons can be applied to established brands that are moving into new niches.

Success Strategies for Top E-Retail Executives

Top executives face an evolving group of challenges with competition from big and small retailers increasing and in scrutiny from investors, government regulators and companies seeking to benefit from patents they own. This group of sessions will help top e-retail execs navigate a more competitive marketplace.

Wednesday, June 11, 2014 - 2:00pm to 2:30pm

Finding the Right C-Level Staff to Lead Your Organization into the E-Commerce Everywhere World

The new reality of retailing has created a crisis in chains’ C-suite: How does a company led by executives who grew up in the world of stores position itself to compete in the new world of anywhere, anytime commerce? Boards of large retail companies must suddenly learn how to identify top execs who are tuned into e-commerce and m-commerce. And as more companies come to that realization, such executives are in high demand. This session, led by experts in C-level recruitment, placement and retention, will address how to find qualified people at the C-level, how competitive it is to recruit them, compensation packages and how those compare to what C-level execs without e-commerce backgrounds get, how to keep new recruits happy and not listening to other possible offers, how to define their duties and integrate them into your existing organization so they can do what they came to do (boosting the e-side of the business) without alienating the other talent, and more. Whether you are a chain looking to recruit top talent or a retailer looking to keep yours from being lured by greener pastures, you will learn what it takes to recruit and keep top talent.

Success Strategies for Top E-Retail Executives

Top executives face an evolving group of challenges with competition from big and small retailers increasing and in scrutiny from investors, government regulators and companies seeking to benefit from patents they own. This group of sessions will help top e-retail execs navigate a more competitive marketplace.

Wednesday, June 11, 2014 - 2:30pm to 3:15pm

Get Ready for Social Scrutiny: How Investors Weigh Your Social Success

Almost before the market could understand how to best use social media, social media marketing has become extremely important to e-retail success. As a result, today’s investors are examining social strategies as they invest in e-commerce companies. Our speakers this session will help top execs create a social strategy that will show off their best results to prospective investors. They will discuss what investors look for when they examine a social strategy, how they measure success, how to communicate your social strategy to possible investors and what a sound social strategy contributes to the value of a company.

Success Strategies for Top E-Retail Executives

Top executives face an evolving group of challenges with competition from big and small retailers increasing and in scrutiny from investors, government regulators and companies seeking to benefit from patents they own. This group of sessions will help top e-retail execs navigate a more competitive marketplace.

Wednesday, June 11, 2014 - 3:15pm to 3:30pm

Break

Success Strategies for Top E-Retail Executives

Top executives face an evolving group of challenges with competition from big and small retailers increasing and in scrutiny from investors, government regulators and companies seeking to benefit from patents they own. This group of sessions will help top e-retail execs navigate a more competitive marketplace.

Wednesday, June 11, 2014 - 3:30pm to 4:00pm

A Mandate for Change: How to Align All the Moving Parts When It’s Time to Make an E-Commerce Transformation

Jonathan Wall - Director, E-Commerce - Shop Direct Group

Five years ago, the UK’s Shop Direct Group was a struggling old-time cataloger only doing about 20% e-commerce and going into a recession. But then the company went through a merger and brought in a new CEO who laid down the challenge: reach 70% e-commerce within five years. Today, Shop Direct exceeds even that ambitious goal, with 80% of its sales coming in via e-commerce. Few companies of any kind have achieved that sort of e-commerce transformation in such a short period.  Meantime, the business’s rapid evolution continues: the company is on track to pull in 30% of its e-commerce sales from mobile devices only three years after launching a mobile program. Shop Direct’s head of e-commerce will lay out what it took to transform the business so rapidly and provide pointers to attendees who are facing the same need for urgent change.

Success Strategies for Top E-Retail Executives

Top executives face an evolving group of challenges with competition from big and small retailers increasing and in scrutiny from investors, government regulators and companies seeking to benefit from patents they own. This group of sessions will help top e-retail execs navigate a more competitive marketplace.

Wednesday, June 11, 2014 - 4:00pm to 4:45pm

The Patent Battles: How to Do the Right Thing Without Caving in to Unfair Suits

Nathan Decker - Vice President, Marketing - EVO Gear

A whole industry has grown up around patent holders’ asserting their rights when e-retailers use certain technologies. Many online retailers have capitulated to patent holders’ demands, fearing the cost of extended litigation; others have fought back and sometimes won. This session will examine the current state of patent infringement suits and provide insights into how to assess the reality of a threat when the legal papers arrive and how and when to fight and when to pay up.

Success Strategies for Top E-Retail Executives

Top executives face an evolving group of challenges with competition from big and small retailers increasing and in scrutiny from investors, government regulators and companies seeking to benefit from patents they own. This group of sessions will help top e-retail execs navigate a more competitive marketplace.

RETAIL CHAINS: Making the Web the Driver of Sales

Retail chains are losing online market share to web-only merchants. In this group of sessions, executives of retail chains will learn how to put the web at the center of chain operations, both to grab more online sales and to serve customers better when they are shopping in stores.

Wednesday, June 11, 2014 - 9:30am to 10:30am

BREAK

RETAIL CHAINS: Making the Web the Driver of Sales

Retail chains are losing online market share to web-only merchants. In this group of sessions, executives of retail chains will learn how to put the web at the center of chain operations, both to grab more online sales and to serve customers better when they are shopping in stores.

Wednesday, June 11, 2014 - 10:30am to 11:15am

Connecting Digital and Physical Assets to Compete Online

Faisal Masud - Executive Vice President, Global E-Commerce - Staples

There’s a seismic shift under way at Staples, one of the largest players in the e-commerce space. The office supplies giant is shrinking its retail footprint while investing big time in a host of ambitious – and experimental – web-based initiatives to link mobile, technology, store and services assets to transform how consumers shop. Internet kiosks feature an endless aisle of merchandise via the expanded web catalog while the buy online/in-store pickup service offers new convenience. Associates assist shoppers with purchases of larger items, like office desks, the smaller format stores no longer stock. Staples Executive Vice President of Global E-Commerce Faisal Masud, a former Amazon and eBay executive, will detail how traditional retailers can exploit their digital assets and online practices like dynamic pricing to improve their competitive position and thrive.

RETAIL CHAINS: Making the Web the Driver of Sales

Retail chains are losing online market share to web-only merchants. In this group of sessions, executives of retail chains will learn how to put the web at the center of chain operations, both to grab more online sales and to serve customers better when they are shopping in stores.

Wednesday, June 11, 2014 - 11:15am to 11:45am

Crafting Your Omnichannel Loyalty Experience

Shawn Brow - Director, Global Marketing Programs - Dermalogica

Delivering a loyalty experience that spans consumer touch points online and in stores presents a huge opportunity to boost sales and strengthen customer relationships. Learn how Dermalogica is doing just that with its new loyalty program that rewards customers not only for purchases, but also for activities that drive store traffic, like in-store "check-ins" and free skin analysis sessions. These in-store interactions, in turn, drive increased enrollment in Dermalogica's loyalty program, which drives sales. A recent double-points promotion led to a top performing sales day, all without additional discounts or gift-with-purchase. Learn how Dermalogica is teaching associates to utilize the program more effectively with the new omni-channel loyalty program by taking advantage of in-store loyalty tablets, POS reward redemption and integrated online/in-store loyalty communications and promotions.

RETAIL CHAINS: Making the Web the Driver of Sales

Retail chains are losing online market share to web-only merchants. In this group of sessions, executives of retail chains will learn how to put the web at the center of chain operations, both to grab more online sales and to serve customers better when they are shopping in stores.

Wednesday, June 11, 2014 - 11:45am to 1:30pm

Lunch

RETAIL CHAINS: Making the Web the Driver of Sales

Retail chains are losing online market share to web-only merchants. In this group of sessions, executives of retail chains will learn how to put the web at the center of chain operations, both to grab more online sales and to serve customers better when they are shopping in stores.

Wednesday, June 11, 2014 - 1:30pm to 2:00pm

Leveraging Loyalty Insights In-Store, Across Channel

Mike Hogan - EVP, Strategic Business & Brand Development - GameStop

Though relatively new, the customer loyalty program at GameStop boasts impressive success: More than 30 million members in the U.S. and abroad enrolled over three years. But, like many chains, GameStop faced a challenge in figuring out how a loyalty program born offline to obtain a single view of the customer and track transactions could be leveraged in the digital space to enhance engagement across multiple channels. The video game retailer will detail how investments in tablet apps and free online games further cement its relationship with customers, how data collected through its loyalty program influence how it engages with shoppers and what it is learning about customer behavior in-store, online, through e-mail and mobile and how that will guide next steps in digital.

RETAIL CHAINS: Making the Web the Driver of Sales

Retail chains are losing online market share to web-only merchants. In this group of sessions, executives of retail chains will learn how to put the web at the center of chain operations, both to grab more online sales and to serve customers better when they are shopping in stores.

Wednesday, June 11, 2014 - 2:00pm to 2:30pm

The Rise of the Millennial And Its Effects on Omni-Channel Retail

Roe McFarlane - SVP, E-Commerce Product Development & Strategic Marketing - Follett Higher Education Group

For the future of online behavior, look no further than the 18- to 24-year-old age group, the "digital native generation" born around the same time as Google. How this group and its generational neighbors consume media of all flavors, interact with peers through social media and use mobile technology, will be the drivers of upcoming innovations. Hear revelations about how this new customer accepts personalization, and places new pressures on omni-channel retail. This is not an academic exercise. It is not theory. Our speaker’s insights are enriched by real-world, online, personal interactions with an educational community spanning 900 college retail locations across the country, and an online presence that ranks No. 71 on the Internet Retailer Top 500. 

RETAIL CHAINS: Making the Web the Driver of Sales

Retail chains are losing online market share to web-only merchants. In this group of sessions, executives of retail chains will learn how to put the web at the center of chain operations, both to grab more online sales and to serve customers better when they are shopping in stores.

Wednesday, June 11, 2014 - 2:30pm to 3:15pm

Does Your Online Marketing Move the Offline Needle?

Dennis Shirokov - Director, Interactive Marketing - FedEx

Drew McKenzie - Director, Digital Media - Luxottica

Jeff Campbell - Co-Founder, Managing Director - Resolution Media

For top retailers, less than 5% of total company sales occur online and sites typically convert less than 2% of visitors. With online marketing budgets growing, chains today must know if online advertising and the web site are connecting customers with stores. This session will dissect the pros and cons of several common techniques (e.g. coupons, tracking codes) and dive into advanced methodology top retailers such as FedEx Office and Luxottica are using to measure the sales lift in their bricks-and-mortar stores by marketing channel, by division and by season.

RETAIL CHAINS: Making the Web the Driver of Sales

Retail chains are losing online market share to web-only merchants. In this group of sessions, executives of retail chains will learn how to put the web at the center of chain operations, both to grab more online sales and to serve customers better when they are shopping in stores.

Wednesday, June 11, 2014 - 3:15pm to 3:30pm

Break

RETAIL CHAINS: Making the Web the Driver of Sales

Retail chains are losing online market share to web-only merchants. In this group of sessions, executives of retail chains will learn how to put the web at the center of chain operations, both to grab more online sales and to serve customers better when they are shopping in stores.

Wednesday, June 11, 2014 - 3:30pm to 4:00pm

How Chains are Selling to Millennials in a Noisy Social Economy

Carlos Gil - Senior Manager, Digital Marketing - Save-A-Lot

Today, Millennial Moms use social media to share information related to retail, apparel, food and beverage, and soon Millennials will outspend Baby Boomers. In this session, learn how to create relevant brand awareness for your multi-location retail chain beyond Facebook and Twitter, build meaningful engagement with online shoppers and grow customer loyalty to drive ROI in a noisy social economy. Our speaker from a 1,300-store grocery chain will show how to leverage segmented content via Instagram, Vine, Facebook, Twitter and foursquare check-ins to create an “always on” mobile and social strategy that helps your brand thrive in a noisy social economy – online and in-store.

RETAIL CHAINS: Making the Web the Driver of Sales

Retail chains are losing online market share to web-only merchants. In this group of sessions, executives of retail chains will learn how to put the web at the center of chain operations, both to grab more online sales and to serve customers better when they are shopping in stores.

Wednesday, June 11, 2014 - 4:00pm to 4:45pm

Reducing Markdowns with Store-Based Fulfillment

Kevin Lyons - Senior Vice President, E-Commerce - hhgregg

Jason Merrick - Director, E-Commerce - Peter Glenn Ski and Sports

Successful store-based fulfillment initiatives start and end with technology and training. Without the right algorithms to determine which stores should stock inventory and without sufficient training for store staff responsible for picking inventory, in-store fulfillment won’t work. When it does work, as it has for hhgregg and Peter Glenn Ski & Sports, exposure to markdowns is reduced and shoppers leave the store happy. In this session, hear how hhgregg reduced markdowns and shipping costs; our speaker from Peter Glenn Ski & Sports will detail how the initiative improved its competitive edge by speeding products to consumers.

RETAIL CHAINS: Making the Web the Driver of Sales

Retail chains are losing online market share to web-only merchants. In this group of sessions, executives of retail chains will learn how to put the web at the center of chain operations, both to grab more online sales and to serve customers better when they are shopping in stores.

GLOBAL E-RETAILING: Finding the Best Opportunities Overseas

Expanding e-commerce overseas represents a vast opportunity to boost sales for e-retailers willing to get schooled on all the variables of target markets, from cultural, language and currency differences to infrastructure capacity and the nuances of shopper expectations, such as same-day delivery service. This track of sessions features a snapshot look at which markets are ripe for new entrants in the next 18 months and will provide a window into the challenges to expect when crossing over international borders to capture new customers, particularly in China.

Wednesday, June 11, 2014 - 9:30am to 10:30am

BREAK

GLOBAL E-RETAILING: Finding the Best Opportunities Overseas

Expanding e-commerce overseas represents a vast opportunity to boost sales for e-retailers willing to get schooled on all the variables of target markets, from cultural, language and currency differences to infrastructure capacity and the nuances of shopper expectations, such as same-day delivery service. This track of sessions features a snapshot look at which markets are ripe for new entrants in the next 18 months and will provide a window into the challenges to expect when crossing over international borders to capture new customers, particularly in China.

Wednesday, June 11, 2014 - 10:30am to 11:00am

Where Global E-Commerce Growth Will Come in 2014—and Beyond

It’s no secret that e-commerce in the Asia-Pacific region of the globe is expanding fast and will continue to grow, particularly in China and India. Other countries poised for growth in 2014, albeit at slower rates, include Italy, Spain, United Kingdom, Canada and the United States. This session will provide an exhaustive report, based on Internet Retailer’s own research, on the state of e-commerce in the fastest-moving corners of the globe, the drivers of that growth and the opportunities and challenges for companies willing to make the plunge. Our speaker will also cover Central and Eastern Europe and Latin America, countries relatively new to e-commerce that represent great potential for e-retailers with a pioneering spirit.

GLOBAL E-RETAILING: Finding the Best Opportunities Overseas

Expanding e-commerce overseas represents a vast opportunity to boost sales for e-retailers willing to get schooled on all the variables of target markets, from cultural, language and currency differences to infrastructure capacity and the nuances of shopper expectations, such as same-day delivery service. This track of sessions features a snapshot look at which markets are ripe for new entrants in the next 18 months and will provide a window into the challenges to expect when crossing over international borders to capture new customers, particularly in China.

Wednesday, June 11, 2014 - 11:00am to 11:45am

Logistics Strategy to Avoid Last Mile Implosion: How to Adapt to Each Culture

Uwe Bald - Vice President, International Business Development - Hermes

Expanding overseas obliges e-retailers to understand nuances of different markets, not only from the standpoint of shopper behavior, expectations and cultural differences but especially the underlying infrastructure upon which product delivery depends. Failure in the last mile – to the shopper’s door – will cancel out all the great execution that preceded it. Undelivered shipments create unhappy customers and excess cost for retailers. In this session, you’ll learn how to identify and adapt to the unique logistical characteristics of different international markets. Attendees will learn how to craft market-specific logistics strategies and efficient methods to ensure successful global transactions right through to the last mile, taking into account each country’s rates of technology adoption, infrastructure, customs, demographics and geography.

GLOBAL E-RETAILING: Finding the Best Opportunities Overseas

Expanding e-commerce overseas represents a vast opportunity to boost sales for e-retailers willing to get schooled on all the variables of target markets, from cultural, language and currency differences to infrastructure capacity and the nuances of shopper expectations, such as same-day delivery service. This track of sessions features a snapshot look at which markets are ripe for new entrants in the next 18 months and will provide a window into the challenges to expect when crossing over international borders to capture new customers, particularly in China.

Wednesday, June 11, 2014 - 11:45am to 1:30pm

Lunch

GLOBAL E-RETAILING: Finding the Best Opportunities Overseas

Expanding e-commerce overseas represents a vast opportunity to boost sales for e-retailers willing to get schooled on all the variables of target markets, from cultural, language and currency differences to infrastructure capacity and the nuances of shopper expectations, such as same-day delivery service. This track of sessions features a snapshot look at which markets are ripe for new entrants in the next 18 months and will provide a window into the challenges to expect when crossing over international borders to capture new customers, particularly in China.

Wednesday, June 11, 2014 - 1:30pm to 2:00pm

Overcoming Infrastructure Woes in Developing Countries

Jonathan Nathusius - Chief Executive Officer - Grupo Cemaco

Jon Provisor - Chief Information Officer - Guidance

Entering a new international market invites uncertainty; put that market in a developing country and complexity is compounded. When Cemaco, Guatemala’s largest home goods and hardware department store, plunged into e-commerce, it encountered countless challenges – not the least of which was a very sparse and undeveloped Internet infrastructure. In this case study, a microcosm of other countries across Latin America, you’ll learn how Cemaco assessed design and fulfillment requirements and overcame obstacles involving payment solutions to tap into the fastest-growing online population of any global region. Our second speaker will place the challenges Cemaco faced in broader context to explore how access by device varies in different regions, credit card penetration, web site design and delivery challenges in countries with substandard infrastructure.

GLOBAL E-RETAILING: Finding the Best Opportunities Overseas

Expanding e-commerce overseas represents a vast opportunity to boost sales for e-retailers willing to get schooled on all the variables of target markets, from cultural, language and currency differences to infrastructure capacity and the nuances of shopper expectations, such as same-day delivery service. This track of sessions features a snapshot look at which markets are ripe for new entrants in the next 18 months and will provide a window into the challenges to expect when crossing over international borders to capture new customers, particularly in China.

Wednesday, June 11, 2014 - 2:00pm to 2:30pm

Preserve Brand Value and Relevance Across Multiple Cultures

Han Wen - Vice President, Digital, E-Commerce, Americas - Clarins Groupe

Rob Garf - Vice President, Industry Strategy - Demandware

Dueling objectives to control the brand at a global level and cater to diverse cultural needs at a local level add complexity to managing the customer experience across all devices, geographies and channels. European-based cosmetics giant Clarins will divulge how it addressed the varying ways shoppers prefer to interact with brands to deliver a superior experience in emerging markets like China, Korea and Russia. Learn how to overcome local complexities, technical and operational constraints to build a global e-commerce strategy for the markets you want to enter today and tomorrow.

GLOBAL E-RETAILING: Finding the Best Opportunities Overseas

Expanding e-commerce overseas represents a vast opportunity to boost sales for e-retailers willing to get schooled on all the variables of target markets, from cultural, language and currency differences to infrastructure capacity and the nuances of shopper expectations, such as same-day delivery service. This track of sessions features a snapshot look at which markets are ripe for new entrants in the next 18 months and will provide a window into the challenges to expect when crossing over international borders to capture new customers, particularly in China.

Wednesday, June 11, 2014 - 2:30pm to 3:15pm

Leveraging Social and Search to Boost Traffic and Conversion in China

Valerie Hoecke - Senior Vice President, Digital - Benefit Cosmetics

Emily Dybwad - Manager, Digital Marketing - Benefit Cosmetics

It’s a tall order in China: getting shoppers to bypass hugely popular marketplaces like Taobao and Tmall and instead navigate to web sites via other pathways. For prestige brand Benefit Cosmetics, the discount-laden marketplaces are not the best fit. Paid search is costly and highly competitive. Email is less and less popular with young Chinese consumers. Social and mobile initiatives are critical to reaching new customers in China. Benefit Cosmetics’ Shanghai-based digital team is tasked with elevating the brand’s profile on social networks like WeChat. Our speakers from San Francisco-based Benefit Cosmetics will detail what it took to build a digital and e-commerce team overseas, how shopping and social tools and behavior differ in China and how various initiatives have lifted traffic and conversion for its Chinese web site launched in 2011.

GLOBAL E-RETAILING: Finding the Best Opportunities Overseas

Expanding e-commerce overseas represents a vast opportunity to boost sales for e-retailers willing to get schooled on all the variables of target markets, from cultural, language and currency differences to infrastructure capacity and the nuances of shopper expectations, such as same-day delivery service. This track of sessions features a snapshot look at which markets are ripe for new entrants in the next 18 months and will provide a window into the challenges to expect when crossing over international borders to capture new customers, particularly in China.

Wednesday, June 11, 2014 - 3:15pm to 3:30pm

Break

GLOBAL E-RETAILING: Finding the Best Opportunities Overseas

Expanding e-commerce overseas represents a vast opportunity to boost sales for e-retailers willing to get schooled on all the variables of target markets, from cultural, language and currency differences to infrastructure capacity and the nuances of shopper expectations, such as same-day delivery service. This track of sessions features a snapshot look at which markets are ripe for new entrants in the next 18 months and will provide a window into the challenges to expect when crossing over international borders to capture new customers, particularly in China.

Wednesday, June 11, 2014 - 3:30pm to 4:00pm

A World Class Campaign for the World Cup, Brazilian Style

Juliano Tubino - Chief Marketing Officer - NetShoes

The World Cup is coming back to Latin America and it´s a golden opportunity for smart e-retailers to seize upon, as did Brazil’s Netshoes, whose expansive campaign for the World Cup tournament, hosted in Brazil, created unique sports-oriented experiences to cement its relationship with shoppers. Netshoes’ CMO will detail the ambitious initiative that leveraged innovative technology to identify shoppers primed to purchase World Cup items online, vending machines to dispense them, same-day delivery in select cities, a mobile app and social strategies that boost Facebook Likes past 8 million (and counting).

GLOBAL E-RETAILING: Finding the Best Opportunities Overseas

Expanding e-commerce overseas represents a vast opportunity to boost sales for e-retailers willing to get schooled on all the variables of target markets, from cultural, language and currency differences to infrastructure capacity and the nuances of shopper expectations, such as same-day delivery service. This track of sessions features a snapshot look at which markets are ripe for new entrants in the next 18 months and will provide a window into the challenges to expect when crossing over international borders to capture new customers, particularly in China.

Wednesday, June 11, 2014 - 4:00pm to 4:45pm

Do the Homework: 7 Questions to Ask Before Entering a Market Abroad

David Wachter - EVP, GM, E-Commerce, Digital Marketing Division - Jimmy Jazz

Marcelo Wesseler - Senior Vice President, E-Commerce - Singapore Post Limited

Thinking about entering an overseas market should prompt a boatload of questions. Are you focusing on the right markets and how do you know if consumers there are primed to buy online? What research is critical? Do you have a grasp of the logistical issues, digital payments, varying regulations and cultural differences? Hear the key questions one e-retailer asked as it progressed from initial schematic to web site launch and some of the mistakes made along the way. An e-commerce expert will detail successful strategies undertaken by e-retailers entering fast-growing Asian markets.

GLOBAL E-RETAILING: Finding the Best Opportunities Overseas

Expanding e-commerce overseas represents a vast opportunity to boost sales for e-retailers willing to get schooled on all the variables of target markets, from cultural, language and currency differences to infrastructure capacity and the nuances of shopper expectations, such as same-day delivery service. This track of sessions features a snapshot look at which markets are ripe for new entrants in the next 18 months and will provide a window into the challenges to expect when crossing over international borders to capture new customers, particularly in China.

SMALL RETAILERS: Strengthening the Bond without Breaking the Bank

Small retailers face a particular challenge because of their limited resources when it comes to creating the bond with the consumer. These sessions will help small and mid-sized retailers understand the next steps they must take to strengthen the relationship with shoppers who have thousands of choices at their fingertips.

Wednesday, June 11, 2014 - 9:30am to 10:30am

BREAK

SMALL RETAILERS: Strengthening the Bond without Breaking the Bank

Small retailers face a particular challenge because of their limited resources when it comes to creating the bond with the consumer. These sessions will help small and mid-sized retailers understand the next steps they must take to strengthen the relationship with shoppers who have thousands of choices at their fingertips.

Wednesday, June 11, 2014 - 10:30am to 11:00am

Leveraging the Difference: Marketing and Merchandising to Make Smaller E-Retailers Shine

Amit Kumar - Vice President & Head - Yahoo Small Business

Bob Goodliffe - President & Founder - Cyberweld.com

As e-commerce grows overall, niche retailers must be smarter than ever about their business. Small merchants face increased competition as larger competitors expand their offerings and online outreach. Smaller retailers who thrive against larger rivals will be those that set themselves apart with marketing and merchandising strategies and tactics that their bigger competitors don’t use to raise their brand profile, connect with customers and drive traffic and sales.  A top executive of Yahoo’s Small Business platform and a retailer will showcase winning small-retailer initiatives from across the platform that are sure to spark ideas for your own online store.

SMALL RETAILERS: Strengthening the Bond without Breaking the Bank

Small retailers face a particular challenge because of their limited resources when it comes to creating the bond with the consumer. These sessions will help small and mid-sized retailers understand the next steps they must take to strengthen the relationship with shoppers who have thousands of choices at their fingertips.

Wednesday, June 11, 2014 - 11:00am to 11:45am

Social Media for Small Retailers: Where Size Doesn't Matter

Sam Sisakhti - Founder - USTrendy

Ken Burkeen - Founder & CEO - Huetiful

Many larger online merchants are now putting a big chunk of their marketing budget on social media. But smaller e-commerce businesses may actually have the most to gain from marketing on relatively low-overhead, high-return social media platforms, as content on these networks can directly lead consumers to the products they're interested in while improving brand visibility. In response, many smaller retailers have become masters of the medium. Two retailers will share how they benefitted from using rapidly emerging social media networks such as Pinterest and Instagram to reach audiences with compelling new content, and the results they achieved.

SMALL RETAILERS: Strengthening the Bond without Breaking the Bank

Small retailers face a particular challenge because of their limited resources when it comes to creating the bond with the consumer. These sessions will help small and mid-sized retailers understand the next steps they must take to strengthen the relationship with shoppers who have thousands of choices at their fingertips.

Wednesday, June 11, 2014 - 11:45am to 12:30pm

How Improving Fulfillment Through Outsourcing Helped Score My Next Funding Round 

Tom Hartman - Senior Vice President, Business Development - Warwick Fulfillment Solutions

Managing supply can be challenging for e-retailers. But by making order fulfillment and inventory management a priority and reaching outside the company for help, online shoe retailer Barefoottess.com made big strides–so much so that the supply chain management improvements were a key factor in attracting investor financing. In this session, hear from the retailer and the outsource fulfillment vendor how these items became key elements that made the difference with potential investors.      

SMALL RETAILERS: Strengthening the Bond without Breaking the Bank

Small retailers face a particular challenge because of their limited resources when it comes to creating the bond with the consumer. These sessions will help small and mid-sized retailers understand the next steps they must take to strengthen the relationship with shoppers who have thousands of choices at their fingertips.

Wednesday, June 11, 2014 - 12:30pm to 2:15pm

Lunch

SMALL RETAILERS: Strengthening the Bond without Breaking the Bank

Small retailers face a particular challenge because of their limited resources when it comes to creating the bond with the consumer. These sessions will help small and mid-sized retailers understand the next steps they must take to strengthen the relationship with shoppers who have thousands of choices at their fingertips.

Wednesday, June 11, 2014 - 2:15pm to 2:45pm

Lessons from the Internet Retailer Second 500

Stefany Zaroban - Associate Director, Research - Internet Retailer

The Internet Retailer Second 500 aren’t yet filling the big shoes of the Top 500 retailers, but this competitive set has its own stars. And there are some distinguishing features that unite the Second 500’s leaders. The Second 500 can offer guidance and inspiration to all small e-retailers looking to push their business to the next level. Courting repeat customers vs. spending to attract new, the pros and cons of in-house development vs. outsourcing: these are a few of the issues near the top of the list for smaller merchants in particular. This session highlights how the Second 500’s leaders have resolved them. It will dive into data to uncover the trends and practices among the Second 500 retailers that support success. Learn what smaller merchants are doing to fast-track their way to the Top 500.

SMALL RETAILERS: Strengthening the Bond without Breaking the Bank

Small retailers face a particular challenge because of their limited resources when it comes to creating the bond with the consumer. These sessions will help small and mid-sized retailers understand the next steps they must take to strengthen the relationship with shoppers who have thousands of choices at their fingertips.

Wednesday, June 11, 2014 - 2:45pm to 3:15pm

5 Bootstrap Do's and Don’ts to Grow a Strong E-Commerce Business

Josh Neblett - Co-Founder & CEO - Etailz.com

Bootstrapping an e-commerce business from startup to sales of $25 million within five years provides a wealth of lessons on what to do—and what not to do—in pursuit of that goal. Our speakers learned those lessons first-hand. The co-founders of a now-thriving e-retail company, they will offer a once-green entrepreneurs’ tour though angel investors, personal sacrifice, build it-yourself technology and even competitor acquisition, while chasing and ultimately realizing the dream of a successful e-retail business.  You’ll hear an in-the-trenches tale of what works and what doesn’t, as well as tips on proven growth strategies to support your own e-commerce goals.

SMALL RETAILERS: Strengthening the Bond without Breaking the Bank

Small retailers face a particular challenge because of their limited resources when it comes to creating the bond with the consumer. These sessions will help small and mid-sized retailers understand the next steps they must take to strengthen the relationship with shoppers who have thousands of choices at their fingertips.

Wednesday, June 11, 2014 - 3:15pm to 3:30pm

Break

SMALL RETAILERS: Strengthening the Bond without Breaking the Bank

Small retailers face a particular challenge because of their limited resources when it comes to creating the bond with the consumer. These sessions will help small and mid-sized retailers understand the next steps they must take to strengthen the relationship with shoppers who have thousands of choices at their fingertips.

Wednesday, June 11, 2014 - 3:30pm to 4:00pm

Rebounding from Penguin and More: Lessons on Google

Jim Miller - CEO & President - JMX Brands

Miao Xue - Vice President - JMX Brands

The ongoing changes introduced by Google leave many smaller retailers scrambling to catch up. JMX Brands, the operator of several niche retail sites, experienced a drop in sales after two recent Google changes. In the first, Google released its Penguin algorithm, which lowered the page rank of listings that used questionable search engine optimization techniques. In the second, it eliminated free product listings in its Google Shopping program in favor of paid Product Listing Ads. This session will detail how the retailer regained lost ground and more by employing a multi-pronged effort that involved hiring a new SEO vendor, adopting a new focus on social media and undertaking a steep learning curve on Product Listing Ads. Our speakers will reveal what any smaller merchant can do going forward to hold a steady course in the face of future changes at Google.

SMALL RETAILERS: Strengthening the Bond without Breaking the Bank

Small retailers face a particular challenge because of their limited resources when it comes to creating the bond with the consumer. These sessions will help small and mid-sized retailers understand the next steps they must take to strengthen the relationship with shoppers who have thousands of choices at their fingertips.

Wednesday, June 11, 2014 - 4:00pm to 4:45pm

The International Growth Opportunity for Small Retailers

Mike Effle - President & General Manager - 11 Main

David Pujades - Chief Operating Officer - Revolve Clothing

While the e-commerce market is increasingly global, global growth opportunities can seem far off to smaller retailers struggling daily to build a brand presence and generate more sales at home. Most do not have the dedicated resources of larger businesses to expand internationally. Globally experienced small retailers will share how they leveraged their limited resources to break out of these boundaries and attract new customers internationally.  An executive of an e-commerce sales platform with an international reach will address why–and whether–small retailers should consider expanding globally and provide tips on the tools and technology to make it happen.

SMALL RETAILERS: Strengthening the Bond without Breaking the Bank

Small retailers face a particular challenge because of their limited resources when it comes to creating the bond with the consumer. These sessions will help small and mid-sized retailers understand the next steps they must take to strengthen the relationship with shoppers who have thousands of choices at their fingertips.

E-MARKETING: The Crucial First Step in Bonding with Shoppers

Marketing is the key way to initiate the bond with consumers. If you cut through the marketing clutter and entice shoppers to visit your site, you’ve taken the first major step toward creating the consumer bond. These sessions will lay out important strategies for building that relationship.

Wednesday, June 11, 2014 - 9:30am to 10:30am

BREAK

E-MARKETING: The Crucial First Step in Bonding with Shoppers

Marketing is the key way to initiate the bond with consumers. If you cut through the marketing clutter and entice shoppers to visit your site, you’ve taken the first major step toward creating the consumer bond. These sessions will lay out important strategies for building that relationship.

Wednesday, June 11, 2014 - 10:30am to 11:00am

Retargeting Best Practices and Pitfalls: Lessons Learned with Indochino

Sarah Veit Wallis - Chief Operating Officer - Indochino

In this session, Indochino's former COO Sarah Wallis will illustrate the menswear brand's approach to retargeting--lessons learned and obstacles overcome in creating, executing and measuring retargeting campaigns. Confronted with a high consideration product that requires multiple interactions for conversion, Indochino implemented a retargeting program in 2012. Staying in touch with customers through the product lifecycle with targeted information across e-mail, partner websites and Facebook, Indochino saw a 25% improvement in conversion in one year. Today, 1 in 4 Indochino customers have been touched by the advertising retargeting program. Learn how Indochino's retargeting strategy strengthened existing customer relations and reignited past relationships - and gain insights on how to implement your own successful retargeting program.

E-MARKETING: The Crucial First Step in Bonding with Shoppers

Marketing is the key way to initiate the bond with consumers. If you cut through the marketing clutter and entice shoppers to visit your site, you’ve taken the first major step toward creating the consumer bond. These sessions will lay out important strategies for building that relationship.

Wednesday, June 11, 2014 - 11:00am to 11:45am

Pictures Worth 1,000 Words: Developing a Visual Content Marketing Strategy

Aime Schwartz - Digital Marketing Manager - King Arthur Flour

The rise of sites such as Pinterest, Tumblr, Instagram, YouTube and Twitter’s Vine has created a groundswell of consumer photo and video sharing online. Retailers and brands are riding that wave and exploring the marketing opportunities unique to the social networks and sites that focus squarely on visuals. A social media expert will provide an overview of how marketers are leveraging visual content to deepen engagement with customers and reach new ones. A retailer whose visual content strategy spans a broad range of photo-based social networks will detail what can be gained from each and how they can all work together.

E-MARKETING: The Crucial First Step in Bonding with Shoppers

Marketing is the key way to initiate the bond with consumers. If you cut through the marketing clutter and entice shoppers to visit your site, you’ve taken the first major step toward creating the consumer bond. These sessions will lay out important strategies for building that relationship.

Wednesday, June 11, 2014 - 11:45am to 12:30pm

Minor Adjustments, Major Impact: Refining Your E-Mail Marketing Program to Optimize Results

Katherine Klinger - Director of Marketing - The Grommet

An already-functional email program can take a quantum leap in results with the right refinements, short of a complete overhaul, as The Grommet, a marketplace for yet-to-be discovered products, found when it looked for ways to boost email marketing results.  A combination of A/B offer and offer frequency testing identified the combination that had the highest conversion rate and the lowest conversion cost.  Other strategic adjustments increased the number of new subscribers to its daily email by 98%, reduced time to convert by 25% and increased revenue overall by 750% year over year. In this session, learn how you can fine-tune your email marketing program to pick up revenue it’s leaving on the table.

E-MARKETING: The Crucial First Step in Bonding with Shoppers

Marketing is the key way to initiate the bond with consumers. If you cut through the marketing clutter and entice shoppers to visit your site, you’ve taken the first major step toward creating the consumer bond. These sessions will lay out important strategies for building that relationship.

Wednesday, June 11, 2014 - 12:30pm to 2:15pm

Lunch

E-MARKETING: The Crucial First Step in Bonding with Shoppers

Marketing is the key way to initiate the bond with consumers. If you cut through the marketing clutter and entice shoppers to visit your site, you’ve taken the first major step toward creating the consumer bond. These sessions will lay out important strategies for building that relationship.

Wednesday, June 11, 2014 - 2:15pm to 2:45pm

Fueling E-Mail Marketing Results with More Products, Not Discounts

Marvin Toller - Business Maketing Analyst - Galls.com

The small, selected assortment is one approach to putting products into marketing e-mails, but some retailers are finding that that upping the number of products in a marketing e-mail nets more interest, even beating out discount offers. At Galls.com, going from displaying a few products in an e-mail marketing message to as many as 30 produced enough clicks and sales to show recipients are browsing the entire product list in the e-mails—and they’re opening the e-mails at a higher rate than e-mails with a discount offer in the subject line. Our speaker will explain why the multi-product approach works for Galls.com. He will also discuss how Galls.com creates its winning e-mail campaigns and provide tips on how attendees can apply the same techniques to their own e-mail campaigns.

E-MARKETING: The Crucial First Step in Bonding with Shoppers

Marketing is the key way to initiate the bond with consumers. If you cut through the marketing clutter and entice shoppers to visit your site, you’ve taken the first major step toward creating the consumer bond. These sessions will lay out important strategies for building that relationship.

Wednesday, June 11, 2014 - 2:45pm to 3:15pm

Recruiting Bloggers as Affiliates: Why—and How

Established bloggers are basically their own brand, with their own brand following, and marketers that sign on established bloggers as affiliates benefit from the blogger’s implied stamp of approval. In fact, research suggests that most consumers have made a purchase based on a recommendation seen on a blog. But identifying the right bloggers to recruit as affiliates and reaching out to them with the approach and incentives that will gain a good reception is new territory for many retailers. An affiliate marketing expert and a blogger who‘s worked successfully with retailers will share what to look for, what to avoid, and what kind of returns you can expect by inviting the right bloggers into your affiliate program. 

E-MARKETING: The Crucial First Step in Bonding with Shoppers

Marketing is the key way to initiate the bond with consumers. If you cut through the marketing clutter and entice shoppers to visit your site, you’ve taken the first major step toward creating the consumer bond. These sessions will lay out important strategies for building that relationship.

Wednesday, June 11, 2014 - 3:15pm to 3:30pm

Break

E-MARKETING: The Crucial First Step in Bonding with Shoppers

Marketing is the key way to initiate the bond with consumers. If you cut through the marketing clutter and entice shoppers to visit your site, you’ve taken the first major step toward creating the consumer bond. These sessions will lay out important strategies for building that relationship.

Wednesday, June 11, 2014 - 3:30pm to 4:00pm

Building on Strengths: Why Data Should Change Your Marketing Plan Every Quarter

Ryan Bonifacino - Vice President, Digital Strategy - Alex and Ani

Sales at online jewelry retailer and manufacturer Alex and Ani soared by 752% to more than $12 million when the retailer adopted a calculated, phased marketing approach that built on the successes of the previous quarter. Allocating spending to the best-performing programs, each quarter Alex and Ani added new marketing elements or expanded infrastructure, for example; phasing in the development of natural and paid search programs, and improving on site navigation and merchandising. Hear how the retailer spurred growth into a fast trajectory by figuring out how to simultaneously plan, build out and scale up by accurately attributing marketing dollars across all channels, in a story with lessons for retailers of any size.

E-MARKETING: The Crucial First Step in Bonding with Shoppers

Marketing is the key way to initiate the bond with consumers. If you cut through the marketing clutter and entice shoppers to visit your site, you’ve taken the first major step toward creating the consumer bond. These sessions will lay out important strategies for building that relationship.

Wednesday, June 11, 2014 - 4:00pm to 4:45pm

Paid Search Strategies for Multi-Channel Retailers in a Multi-Screen World 

Timothy Seward - Founder & CEO - ROI Revolution

Victor Yacaman - E-Commerce Director - Leonisa

As consumer search habits shift, so must retail strategies for reaching consumers. New targeting options for AdWords, Google’s paid search ad program, allow retailers to market to consumers with appropriate messaging when and where they are most likely to convert. With a strong e-commerce presence including physical stores, intimate apparel retailer Leonisa uses advanced mobile and location targeting tactics to increase the profitable reach of paid search campaigns. This session will focus on new paid search strategies that give multi-channel retailers an advantage.

E-MARKETING: The Crucial First Step in Bonding with Shoppers

Marketing is the key way to initiate the bond with consumers. If you cut through the marketing clutter and entice shoppers to visit your site, you’ve taken the first major step toward creating the consumer bond. These sessions will lay out important strategies for building that relationship.

Main Day 2

Thursday, June 12, 2014

General Sessions

Thursday, June 12, 2014 - 8:15am to 8:30am

What the Top 500 Tell Us About Today's Connected Community

Kurt Peters - Executive Editor - Internet Retailer

The Internet Retailer Top 500 set the pace in many areas of e-commerce. Day Two of IRCE will kick off with a look at how the Top 500 achieve and maintain their positions as leaders in the industry. IRCE chair and Internet Retailer Executive Editor Kurt Peters will present analysis of the largest e-retailers as ranked in the Top 500 Guide and offer insights into how they connect with today's consumers.

Thursday, June 12, 2014 - 8:30am to 9:00am

KEYNOTE: Connecting with Consumers by Giving Them What They Want

Niraj Shah - Chief Executive Officer & Co-Founder - Wayfair.com

Since its founding and through its evolution, Wayfair has been a leader in providing content that shoppers are looking for and in connecting with customers. Wayfair (formerly CSN Stores) early on adopted a strategy of offering products under hundreds of web site brands. As executives understood that consumers would buy more from a one-stop shopping experience, they consolidated the brands under the Wayfair name. The head of Wayfair will explain the company’s strategy, what it took to turn the ship and how the new focus has helped the company deepen its bond with shoppers.

Thursday, June 12, 2014 - 9:00am to 9:30am

FEATURED ADDRESS: How the Video Experience is Transforming the Way People Shop

Sukhinder Singh Cassidy - Chairman & Founder - Joyus

Video is increasingly critical in what defines an engaging e-commerce site, and some of the most innovative use of video now is by e-commerce’s smaller players. Fashion, beauty and health products e-retailer Joyus.com has put video at the center of the online experience it brings to shoppers, aiming to reshape online shopping by combining video with a carefully-curated  assortment presented by experts. The sharp focus on the medium of video-driven shopping is a bold move for merchants of Joyus.com’s size, but data proving increased conversion and basket size among viewers of videos at Joyus show that a winning video strategy is no longer the exclusive domain of large e-retailers, as CEO Sukhinder Singh Cassidy will share.

Sessions by Track

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: The Back-End Keys to Success

Often overlooked, back-end operations are key to tightening the bond with the shoppers. Great site design and merchandising bring the customer to the online store; customer service and fulfillment, as the last touchpoints, make shoppers want to return. These sessions will lay out tactics and techniques to create a shopping experience that customers will want to return to.

Thursday, June 12, 2014 - 9:30am to 10:30am

Break

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: The Back-End Keys to Success

Often overlooked, back-end operations are key to tightening the bond with the shoppers. Great site design and merchandising bring the customer to the online store; customer service and fulfillment, as the last touchpoints, make shoppers want to return. These sessions will lay out tactics and techniques to create a shopping experience that customers will want to return to.

Thursday, June 12, 2014 - 10:30am to 11:00am

Are You a Customer Service Innovator?

Jordy Leiser - Co-Founder & CEO - StellaService

Kevin Gardiner - Director, Online & Omnichannel Customer Service - Macy's

Do you know what the most shopper-friendly customer services practices are? And does your customer service strategy put them to work? If you’re not experimenting with offering video chat with customer service reps, using Skype or YouTube, or 3D technology for virtual apparel try-ons, you may still be relying solely on old-school practices that are out of step with today’s savvy shoppers. This session will offer insights drawn from studying the metrics of thousands of online retailers on what works, what doesn’t and where new elements can fit into your customer service program. You’ll also hear the first-hand perspective on what it takes to deliver great customer service from leading multichannel retailer Macy’s.

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: The Back-End Keys to Success

Often overlooked, back-end operations are key to tightening the bond with the shoppers. Great site design and merchandising bring the customer to the online store; customer service and fulfillment, as the last touchpoints, make shoppers want to return. These sessions will lay out tactics and techniques to create a shopping experience that customers will want to return to.

Thursday, June 12, 2014 - 11:00am to 11:45am

Protecting Your Brand from Holiday Shipping Disasters: Supply Chain Planning & Execution

Jay Kent - SVP, Distribution, Transportation and Logistics - General Nutrition Centers Inc.

Stories of online orders that didn’t arrive on time despite retailers' promises abounded in holiday 2013. With the peak holiday season in 2014 similarly a week shorter than usual due to a late Thanksgiving, how can retailers this year minimize the risk of failure in timely delivery of holiday orders placed online? What measures can they take to manage customer expectations correctly – and what protections can they build into their contacts with carriers? This session will look at how e-retailers can plan and execute a process—from communication to consumers on their web site through carrier contracts–to keep fulfillment and delivery on target this holiday season.

 

 

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: The Back-End Keys to Success

Often overlooked, back-end operations are key to tightening the bond with the shoppers. Great site design and merchandising bring the customer to the online store; customer service and fulfillment, as the last touchpoints, make shoppers want to return. These sessions will lay out tactics and techniques to create a shopping experience that customers will want to return to.

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: The Back-End Keys to Success

Often overlooked, back-end operations are key to tightening the bond with the shoppers. Great site design and merchandising bring the customer to the online store; customer service and fulfillment, as the last touchpoints, make shoppers want to return. These sessions will lay out tactics and techniques to create a shopping experience that customers will want to return to.

Thursday, June 12, 2014 - 1:30pm to 2:00pm

Streamlining Mobile Checkout

Wilson Kerr - Vice President, Business Development & Sales - Unbound Commerce

Kimberly Correia-Hunt - Director, Global E-Commerce - The Rockport Company

Google Wallet packs a powerhouse of payment functionality into consumers’ smartphones, allowing them to store their credit and debit card numbers and billing information in one place, and even to pay by tapping smartphones on payment terminals in many stores and restaurants. Savvy retailers follow where shoppers lead, and in accepting Google Wallet’s two-click checkout, both online and offline merchants reduce a key friction point that’s kept more consumers from purchasing on mobile devices. In this session, discover both the challenges and the benefits of adding Google Wallet to your payment options, and hear first-hand the Google Wallet implementation experience of one of the system’s early retailer users. 

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: The Back-End Keys to Success

Often overlooked, back-end operations are key to tightening the bond with the shoppers. Great site design and merchandising bring the customer to the online store; customer service and fulfillment, as the last touchpoints, make shoppers want to return. These sessions will lay out tactics and techniques to create a shopping experience that customers will want to return to.

Thursday, June 12, 2014 - 2:00pm to 2:30pm

Spending Smart on Warehouse and Distribution Space: 10 Questions to Ask

Mark Venezia - Director of Sales and SVP, North America - Spreadshirt.com

Karen Kang - Vice President - AccessoryGeeks.com

Finding the best fit in a fulfillment house requires e-retailers to look into details that may seem minute. But those who do their homework will be more likely to find a spot where they can stay awhile. Beyond the obvious questions such as cost per square foot, many other factors—area labor costs, proximity to transport centers that reduce travel time and shipping costs, the availability of more space for expansion– affect e-retailers’ decisions on choosing among fulfillment, warehousing and distribution options, and the value they’ll ultimately get out of the money they spend. Two retailers who’ve recently researched this decision will share what they’ve learned and what to look for.

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: The Back-End Keys to Success

Often overlooked, back-end operations are key to tightening the bond with the shoppers. Great site design and merchandising bring the customer to the online store; customer service and fulfillment, as the last touchpoints, make shoppers want to return. These sessions will lay out tactics and techniques to create a shopping experience that customers will want to return to.

Thursday, June 12, 2014 - 2:30pm to 3:15pm

Serve Yourself: Improving Site Content to Help Customers Help Themselves

Matt Ruggle - Director of E-Commerce - Great Northern Corp.

Linda Taddonio - Co-Founder, Chief Strategy Officer - InSite Software

When Great Northern, a retailer of packaging and display products, re-launched its web site, CustomBoxesNow.com, it not only boosted sales, but also got more customers to buy online rather than through phone calls. It uses Google Analytics and other ad-tracking software to see what customers look for and which customers call to place an order after viewing online content or a Google ad. That led to site improvements such as an online calculator that displays a box price as a customer enters custom dimensions. The retailer also reviews calls to reps from shoppers who first viewed content online to learn how the content could have better addressed shoppers’ questions.  Learn how adding the site content that not only answers but anticipates customer queries can lighten the customer service load.

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: The Back-End Keys to Success

Often overlooked, back-end operations are key to tightening the bond with the shoppers. Great site design and merchandising bring the customer to the online store; customer service and fulfillment, as the last touchpoints, make shoppers want to return. These sessions will lay out tactics and techniques to create a shopping experience that customers will want to return to.

Thursday, June 12, 2014 - 3:15pm to 3:30pm

Break

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: The Back-End Keys to Success

Often overlooked, back-end operations are key to tightening the bond with the shoppers. Great site design and merchandising bring the customer to the online store; customer service and fulfillment, as the last touchpoints, make shoppers want to return. These sessions will lay out tactics and techniques to create a shopping experience that customers will want to return to.

Thursday, June 12, 2014 - 3:30pm to 4:00pm

Amazon-Level Customer Service—At a Price for the Rest of Us

Alaa Hassan - Vice President - iNetVideo.com

In ongoing efforts to trim operational overhead, customer service presents a challenge—how do you cut costs without compromising the quality of service? One way is to start at the front end and increase customer satisfaction to decrease not only questions, returns and refunds to customers, but also the staff time needed to handle it all. In this session, you’ll hear from a retailer who undertook a broad initiative across several fronts to both improve the shopping experience on-site and find tools and technology to support customer service at an affordable cost. Learn how you can boost customer service levels across all the communication channels that customers expect at larger retail operations--live chat, toll free, feedback tools and more–while requiring fewer employees to manage it.

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: The Back-End Keys to Success

Often overlooked, back-end operations are key to tightening the bond with the shoppers. Great site design and merchandising bring the customer to the online store; customer service and fulfillment, as the last touchpoints, make shoppers want to return. These sessions will lay out tactics and techniques to create a shopping experience that customers will want to return to.

Thursday, June 12, 2014 - 4:00pm to 4:45pm

Customer Service Gets Social

Audrey Griffith - Senior Manager, Customer Care - ModCloth

J.D. Peterson - Vice President, Marketing - Zendesk

Some retailers and brands say an increasing share of their customer service exchanges with shoppers takes place on social networks and sites like Facebook and Twitter versus the phone or even live chat. And many are dedicating more call center staff to monitor and respond to social channels for customer service questions or comments. Other retailers find their customers like the traditional approach of a phone call. But this isn’t an either/or question—it’s about finding the right mix of tools and practices for your own customers. Learn how to determine that mix for your online store, and where social media fit into your own customer service strategy.

SOCIAL COMMERCE & MARKETING: New Ways to Connect to Consumers

What it means to be social continues to evolve as e-retailers experiment with initiatives they hope will distinguish them in the market and solidify their standing in consumers’ minds. That means relying increasingly on user-generated content, which can be risky and burdensome at best and a liability at worst. Still, momentum is not slowing as retailers refine their social tactics to engage with shoppers with authenticity, build curated communities around the brand and work out methods to measure results of social media campaigns.

Thursday, June 12, 2014 - 9:30am to 10:30am

Break

SOCIAL COMMERCE & MARKETING: New Ways to Connect to Consumers

What it means to be social continues to evolve as e-retailers experiment with initiatives they hope will distinguish them in the market and solidify their standing in consumers’ minds. That means relying increasingly on user-generated content, which can be risky and burdensome at best and a liability at worst. Still, momentum is not slowing as retailers refine their social tactics to engage with shoppers with authenticity, build curated communities around the brand and work out methods to measure results of social media campaigns.

Thursday, June 12, 2014 - 10:30am to 11:15am

DIY: Build Your Own Social Network and Stock It with Super Fans

Bridget Dolan - Vice President, Digital Marketing - Sephora

Katy Keim - Chief Marketing Officer - Lithium Technologies

There are other social playgrounds beyond Facebook, Twitter and Pinterest. For some e-retailers, creating a dedicated, curated community provides a bridge to consumers – and between consumers – that’s superior because engagement is continuous; posts don’t get lost in the timeline as they do on Facebook. In this session, you’ll hear how one retailer built its own online community and manages relationships with its most active participants. One of the community’s Super Fans – an active poster who updates her comments 5-10 times a day – will explain what it takes to attract a consumer to serve as brand evangelist and credible authority and what it takes to post content daily for no compensation.

SOCIAL COMMERCE & MARKETING: New Ways to Connect to Consumers

What it means to be social continues to evolve as e-retailers experiment with initiatives they hope will distinguish them in the market and solidify their standing in consumers’ minds. That means relying increasingly on user-generated content, which can be risky and burdensome at best and a liability at worst. Still, momentum is not slowing as retailers refine their social tactics to engage with shoppers with authenticity, build curated communities around the brand and work out methods to measure results of social media campaigns.

Thursday, June 12, 2014 - 11:15am to 11:45am

Crowdsourcing: You Cannot Tame the Beast—Just Keep It Happy

Nick Palmisciano - President, Founder - Ranger Up

Tapping your customer base for product design and development ideas holds great promise, especially in apparel. Crowdsourcing also can tax your resources because the very vocal community expects a two-way dialogue, recognition and evidence their input carries influence. Hear how Ranger Up manages a mammoth data-gathering task to guide which items to keep in stock and which to abandon, which designs should go into production based on consumer input in social channels.

SOCIAL COMMERCE & MARKETING: New Ways to Connect to Consumers

What it means to be social continues to evolve as e-retailers experiment with initiatives they hope will distinguish them in the market and solidify their standing in consumers’ minds. That means relying increasingly on user-generated content, which can be risky and burdensome at best and a liability at worst. Still, momentum is not slowing as retailers refine their social tactics to engage with shoppers with authenticity, build curated communities around the brand and work out methods to measure results of social media campaigns.

SOCIAL COMMERCE & MARKETING: New Ways to Connect to Consumers

What it means to be social continues to evolve as e-retailers experiment with initiatives they hope will distinguish them in the market and solidify their standing in consumers’ minds. That means relying increasingly on user-generated content, which can be risky and burdensome at best and a liability at worst. Still, momentum is not slowing as retailers refine their social tactics to engage with shoppers with authenticity, build curated communities around the brand and work out methods to measure results of social media campaigns.

Thursday, June 12, 2014 - 1:30pm to 2:15pm

Analyzing a Social Community to Gain Shopper Insights

Kevin Ertell - Senior Vice President, Digital - Sur La Table

Wade Gerten - Chief Executive Officer, Founder - 8thBridge

Social is squishy. The value an on-site social community brings to an e-commerce site can be hard to quantify, but applying the right analytics can sort out how shoppers interact in that community to yield insights that can enhance customer engagement now and support marketing and merchandising efforts later. By grouping members of a social community into categories such as intent, influence, expertise and loyalty, e-retailers can gain information about their customer base that can be the basis of future initiatives and drive site development itself. In this session, you’ll hear first steps a retailer has taken to understand, on an individual level, members of the social community it’s created on its site, what benefits that has yielded, and how the retailer will build on the analytic data gathered so far to leverage the community’s value to the site and brand. 

SOCIAL COMMERCE & MARKETING: New Ways to Connect to Consumers

What it means to be social continues to evolve as e-retailers experiment with initiatives they hope will distinguish them in the market and solidify their standing in consumers’ minds. That means relying increasingly on user-generated content, which can be risky and burdensome at best and a liability at worst. Still, momentum is not slowing as retailers refine their social tactics to engage with shoppers with authenticity, build curated communities around the brand and work out methods to measure results of social media campaigns.

Thursday, June 12, 2014 - 2:15pm to 2:45pm

Creating and Sustaining a 'Love Brand' with Social at the Center

Keith Johnson - Chief Executive Officer, Founder - Petbrosia

Social can be effective in launching and sustaining a brand as the primary marketing tactic. By creating and executing a comprehensive plan that is formulated to drive both awareness and trial across social touch points, you can quickly develop a brand. Petbrosia.com, which sells pet food customized to an animal’s nutritional needs, uses social as its primary marketing tactic due to the natural "social stickiness" of its category: everybody loves pets. In this session, you will learn how to use social to quickly drive relevancy in a crowded category and then how to commercialize the reach for sustainable growth. You will see by example how you can use data to optimize social campaigns, improve search rankings to drive ROI and the role social can play when maximized in a total inbound-marketing plan

SOCIAL COMMERCE & MARKETING: New Ways to Connect to Consumers

What it means to be social continues to evolve as e-retailers experiment with initiatives they hope will distinguish them in the market and solidify their standing in consumers’ minds. That means relying increasingly on user-generated content, which can be risky and burdensome at best and a liability at worst. Still, momentum is not slowing as retailers refine their social tactics to engage with shoppers with authenticity, build curated communities around the brand and work out methods to measure results of social media campaigns.

Thursday, June 12, 2014 - 2:45pm to 3:15pm

Listen Up! Consumer Input Improves the Product—So They Buy More

Morgan Hermand-Waïche - Chief Executive Officer, Founder - Adore Me

Monitoring and managing customer product reviews can be an unwieldy task. But there is great opportunity in mining feedback, especially when it contains critical information such as quality issues that escape retailers’ notice. In this session, you’ll learn how one e-retailer allocates resources to evaluate reviews, prioritize responses to customers and follow through with suppliers to correct product quality problems.

SOCIAL COMMERCE & MARKETING: New Ways to Connect to Consumers

What it means to be social continues to evolve as e-retailers experiment with initiatives they hope will distinguish them in the market and solidify their standing in consumers’ minds. That means relying increasingly on user-generated content, which can be risky and burdensome at best and a liability at worst. Still, momentum is not slowing as retailers refine their social tactics to engage with shoppers with authenticity, build curated communities around the brand and work out methods to measure results of social media campaigns.

Thursday, June 12, 2014 - 3:15pm to 3:30pm

Break

SOCIAL COMMERCE & MARKETING: New Ways to Connect to Consumers

What it means to be social continues to evolve as e-retailers experiment with initiatives they hope will distinguish them in the market and solidify their standing in consumers’ minds. That means relying increasingly on user-generated content, which can be risky and burdensome at best and a liability at worst. Still, momentum is not slowing as retailers refine their social tactics to engage with shoppers with authenticity, build curated communities around the brand and work out methods to measure results of social media campaigns.

Thursday, June 12, 2014 - 3:30pm to 4:00pm

Conversion Drivers: Go Beyond the Like to Make Social Work for Retail

Nicolas Franchet - Head of Retail, E-Commerce, Global Vertical Marketing - Facebook

David Atchison - Senior Vice President, Marketing - Zulily

Turning passive engagements in social to active, conversion-driving dialogue does not happen by osmosis. Retailers making strides in this realm do so with thoughtful, well-considered strategic objectives in mind. But what does that really look like? In this session, speakers from Facebook and e-retailer Zulily will share a look at how smart retailers have meaningfully integrated Facebook into their marketing strategies to drive significant sales growth while maximizing ROI by driving conversion. Speakers will explore what this means for retailers today, and what the future of social, digital, and mobile marketing will look like for retailers and shoppers.

SOCIAL COMMERCE & MARKETING: New Ways to Connect to Consumers

What it means to be social continues to evolve as e-retailers experiment with initiatives they hope will distinguish them in the market and solidify their standing in consumers’ minds. That means relying increasingly on user-generated content, which can be risky and burdensome at best and a liability at worst. Still, momentum is not slowing as retailers refine their social tactics to engage with shoppers with authenticity, build curated communities around the brand and work out methods to measure results of social media campaigns.

Thursday, June 12, 2014 - 4:00pm to 4:45pm

Damage Control When Social Goes Bad

Diana Adair - Director, Communications - Zazzle

Well-intended, light-hearted postings on social networks are not always received that way. Almost all e-retailers will find themselves a target of public outrage at some point in time for what might seem to be the most innocuous comment posted on a social network. In this session, you’ll hear from a social media marketing expert the 5 actions you need to take right away and the 5 knee-jerk reactions you need to resist to avoid compounding the problem. Our speaker from Zazzle, an on-demand e-retailer of custom products, will show how to manage the situation externally to protect your brand, and how to respond internally so that everyone on staff becomes more social savvy.

TECHNOLOGY: Building Systems for the Future

E-retailers that excel in technology are leaders in the e-commerce industry—no two ways about it. These sessions will help attendees keep up with the technology innovations that are crucial to success and help them decide where to invest their technology dollars for the greatest return. 

Thursday, June 12, 2014 - 9:30am to 10:30am

Break

TECHNOLOGY: Building Systems for the Future

E-retailers that excel in technology are leaders in the e-commerce industry—no two ways about it. These sessions will help attendees keep up with the technology innovations that are crucial to success and help them decide where to invest their technology dollars for the greatest return. 

Thursday, June 12, 2014 - 10:30am to 11:00am

Reassessing and Rebuilding: A DIY Approach to Customizing an E-Commerce Platform

As Steals.com, a gift, apparel and home furnishings retailer, grew, management decided the e-commerce processes that had grown up with the company needed an overhaul. After they looked at available technologies, they concluded they could better serve their needs by taking development in-house. Our kick-off speaker for the Technology Track will explain what prompted the company to look at the technology it was using, the options management considered for upgrades, how they decided on the DIY path, what it took to implement the new approach, from both management and technology perspectives, and what payoff they’ve gotten from the revamp.

TECHNOLOGY: Building Systems for the Future

E-retailers that excel in technology are leaders in the e-commerce industry—no two ways about it. These sessions will help attendees keep up with the technology innovations that are crucial to success and help them decide where to invest their technology dollars for the greatest return. 

Thursday, June 12, 2014 - 11:00am to 11:45am

Making Sense of All That Data

Brett Trent - Vice President, E-Commerce - Dress Barn & Maurice's

Retailers have tons of data about their customers. But often it resides in databases that no one knows how to use. Either no one has the particular responsibility to dig into it and make sense of it, or no one has been trained how to mine the data. Using real world examples, this session will walk e-retailers through how and where to harvest data and how to structure and graph large, seemingly unrelated data. Our speakers will also address harvesting data from several sources and mashing that data together to create a clearer picture of your e-commerce business and customers. And they will provide tips on how to establish responsibility for reviewing and acting on the data, how to ensure that conclusions that come from the data are accurate, then how to coordinate the results of data mining with marketing and merchandising departments to create more sales.

TECHNOLOGY: Building Systems for the Future

E-retailers that excel in technology are leaders in the e-commerce industry—no two ways about it. These sessions will help attendees keep up with the technology innovations that are crucial to success and help them decide where to invest their technology dollars for the greatest return. 

TECHNOLOGY: Building Systems for the Future

E-retailers that excel in technology are leaders in the e-commerce industry—no two ways about it. These sessions will help attendees keep up with the technology innovations that are crucial to success and help them decide where to invest their technology dollars for the greatest return. 

Thursday, June 12, 2014 - 1:30pm to 2:00pm

Making Sure Technology Doesn’t Hinder Your Growth

Alan Higley - Vice President, Consumer Marketing - Code42

One of the realities of online retailing is that sales can develop much more rapidly and unexpectedly than in the offline world. E-commerce systems have to be ready with very little notice to handle fast growth. But that readiness is offset by the fact that no company wants to commit to huge technology spending until the need is there. This session will detail how executives can manage technology implementations to keep fast-growing e-commerce sites on track without overinvesting. Our speaker has experience in growing e-commerce businesses and is currently involved in moving the needle on the b2c side of a software developer.

TECHNOLOGY: Building Systems for the Future

E-retailers that excel in technology are leaders in the e-commerce industry—no two ways about it. These sessions will help attendees keep up with the technology innovations that are crucial to success and help them decide where to invest their technology dollars for the greatest return. 

Thursday, June 12, 2014 - 2:00pm to 2:30pm

Bringing the Energy Hog Under Control

Kirk Myers - Corporate Social Responsibility Manager - REI

Bill Younger - Vice President, Energy Performance Services - CLEAResult

It takes a lot of electricity to run a data center. Until now, electricity has been a cost of doing business. But some e-retailers are discovering that bringing energy costs under control in their data centers can create competitive advantage by significantly lowering their overhead. In addition, there’s great PR advantage to using less energy. This session will examine how outdoor gear retailer REI reduced its data center energy consumption and will lay out specific steps that all e-retailers or their service providers can take to become more efficient energy consumers.

TECHNOLOGY: Building Systems for the Future

E-retailers that excel in technology are leaders in the e-commerce industry—no two ways about it. These sessions will help attendees keep up with the technology innovations that are crucial to success and help them decide where to invest their technology dollars for the greatest return. 

Thursday, June 12, 2014 - 2:30pm to 3:15pm

Building a Web Analytics Framework that Grows with You

Danny Gavin - Director, Marketing - Brian Gavin Diamonds

Jesse Nichols - Analytics Industry Solutions & Partnerships - Google Inc.

Web analytics is vital to building your business because it reveals opportunities for improvement and growth. But how do you build a web analytics framework that will both serve current needs and scales as you grow? In this session, a member of the Google Analytics Premium team will show how to design your data architecture to take advantage of powerful integrations and automation tools, while scoring short-term victories along the way. Our retail speaker will detail how it gains clarity into web site traffic trends, consumer behavior and marketing efficacy using analytics and how it’s put that intelligence to use to improve the shopping experience and boost sales.

TECHNOLOGY: Building Systems for the Future

E-retailers that excel in technology are leaders in the e-commerce industry—no two ways about it. These sessions will help attendees keep up with the technology innovations that are crucial to success and help them decide where to invest their technology dollars for the greatest return. 

Thursday, June 12, 2014 - 3:15pm to 3:30pm

Break

TECHNOLOGY: Building Systems for the Future

E-retailers that excel in technology are leaders in the e-commerce industry—no two ways about it. These sessions will help attendees keep up with the technology innovations that are crucial to success and help them decide where to invest their technology dollars for the greatest return. 

Thursday, June 12, 2014 - 3:30pm to 4:00pm

How to Make Sure Your New Sales Tax Software Will Integrate with Your Systems and Keep You Out of Tax Trouble

Robb McCarter - Director, E-Commerce - Edwin Watts Golf

A national sales tax is appearing inevitable, whether Congress approves such legislation tomorrow or next year. While many e-retailers believe they can turn the collection of taxes over to a vendor, it’s not so simple as that. At least six software developers have created sales tax systems. As with all technology, they all operate differently and have their own challenges in integrating with e-commerce operating systems. In addition, e-retailers who expect to set their tax system then forget it open themselves to liability if the tax software isn’t collecting the right taxes and remitting them to states in a timely fashion.  Our speaker in this session recently evaluated sales tax systems for a large e-retailer. He will explain what to ask vendors to ensure smooth integration and then how to manage the software and the relationship with the vendor to ensure that your company is following the law in regards to sales tax.

TECHNOLOGY: Building Systems for the Future

E-retailers that excel in technology are leaders in the e-commerce industry—no two ways about it. These sessions will help attendees keep up with the technology innovations that are crucial to success and help them decide where to invest their technology dollars for the greatest return. 

Thursday, June 12, 2014 - 4:00pm to 4:45pm

Tag Audits: How to Know if Your Vendor Tags are Helping or Harming You

Brion Hickey - Director, E-Commerce - Viator

Doug Jensen - Vice President of Sales - ObservePoint

Tags are tags, right? Yes, until they start affecting a site’s ability to attract shoppers. The problem is: most online retailers don’t know when their tags aren’t working or if they know, why they’re not working. This session will present an audit of tags at the 100 largest retailer web sites as well as at those ranked 501-600. Among the interesting tidbits: Web-only retailers are better at tag management than chains, catalogers and manufacturers. Our speakers will reveal the most common errors and address how those errors can harm sales, how to fix the errors and how to implement policies to ensure accuracy in the future.

B2B: E-Commerce Strategies for Businesses Selling to Businesses

The e-commerce revolution is transforming business-to-business selling as much as it is transforming b2c. And b2b marketers are learning that the same consumers who are driving b2c online sales growth are driving b2b online sales as well. This group of sessions will lay out market-leading b2b e-commerce initiatives that will ensure no b2b marketer is left behind as the e-commerce revolution picks up steam. 

Thursday, June 12, 2014 - 9:30am to 10:30am

Break

B2B: E-Commerce Strategies for Businesses Selling to Businesses

The e-commerce revolution is transforming business-to-business selling as much as it is transforming b2c. And b2b marketers are learning that the same consumers who are driving b2c online sales growth are driving b2b online sales as well. This group of sessions will lay out market-leading b2b e-commerce initiatives that will ensure no b2b marketer is left behind as the e-commerce revolution picks up steam. 

Thursday, June 12, 2014 - 10:30am to 11:00am

Top 3 Metrics that Matter for B2B Marketers in 2014

Andy Hoar - Senior Analyst - Forrester Research

Marketers must know where their b2b initiatives stand with regard to corporate goals and to benchmark against competitors. While b2c e-commerce metrics are well-established, measurements are less-defined in the b2b space. Our speaker from Forrester will outline how successful b2b e-commerce executives measure performance across all digital channels; how to analyze unstructured data and how that intelligence is applied to improve customer interactions and grow sales. Attendees will learn about new resources to guide b2b investment decisions.

B2B: E-Commerce Strategies for Businesses Selling to Businesses

The e-commerce revolution is transforming business-to-business selling as much as it is transforming b2c. And b2b marketers are learning that the same consumers who are driving b2c online sales growth are driving b2b online sales as well. This group of sessions will lay out market-leading b2b e-commerce initiatives that will ensure no b2b marketer is left behind as the e-commerce revolution picks up steam. 

Thursday, June 12, 2014 - 11:00am to 11:45am

The B2B Opportunity: Have You Thought this Through?

Keith Haig - Global Digital Marketing Leader - 3M

Sean Cook - Chief Executive Officer, Co-Founder - ShopVisible

B2b e-commerce is burgeoning; almost everyone wants in and fast movers will reap rewards – provided a solid groundwork is put in place first. Do you know which best practices to adopt and which are mere distractions? This session will weave together distinct perspectives that will identify which b2c tactics to apply to your new b2b initiative. You’ll learn about the organizational preparedness necessary to build a b2b e-commerce business that will be profitable over the long term, whether your objectives are modest or grand.

B2B: E-Commerce Strategies for Businesses Selling to Businesses

The e-commerce revolution is transforming business-to-business selling as much as it is transforming b2c. And b2b marketers are learning that the same consumers who are driving b2c online sales growth are driving b2b online sales as well. This group of sessions will lay out market-leading b2b e-commerce initiatives that will ensure no b2b marketer is left behind as the e-commerce revolution picks up steam. 

Thursday, June 12, 2014 - 11:45am to 12:30pm

How Smart B2B Site Design Can Ease Shopping for Buyers and Boost Sales

Girisha Chandraraj - Vice President, E-Commerce - United Stationers

Alex Schmelkin - Chief Executive Officer, Co-Founder - Ai

Clean, unfettered web site design and intuitive navigation are essential when steering b2b customers – many of whom are time-constrained – toward self-service online. Two b2b companies and a design expert will discuss why Internet-based self-service became a priority at their companies and how a smooth-running program permits them to prioritize sales and service issues to focus on top customers without neglecting replenishment customers. This session will help attendees understand how to incorporate self-service into their b2b site, what investments are necessary and how marketers will need to change certain processes.

B2B: E-Commerce Strategies for Businesses Selling to Businesses

The e-commerce revolution is transforming business-to-business selling as much as it is transforming b2c. And b2b marketers are learning that the same consumers who are driving b2c online sales growth are driving b2b online sales as well. This group of sessions will lay out market-leading b2b e-commerce initiatives that will ensure no b2b marketer is left behind as the e-commerce revolution picks up steam. 

B2B: E-Commerce Strategies for Businesses Selling to Businesses

The e-commerce revolution is transforming business-to-business selling as much as it is transforming b2c. And b2b marketers are learning that the same consumers who are driving b2c online sales growth are driving b2b online sales as well. This group of sessions will lay out market-leading b2b e-commerce initiatives that will ensure no b2b marketer is left behind as the e-commerce revolution picks up steam. 

Thursday, June 12, 2014 - 2:15pm to 2:45pm

Your Customers Have a Task--Help Them with B2C Tactics that Improve Workflow

Lance Trebesch - Chief Executive Officer, Co-Owner - TicketPrinting.com

The b2b customer has a task to do. They are not whimsical shoppers. They need to get stuff done. Yet, it is clear that b2c sites are more compelling and provide a better user experience. How does one combine the two? Top b2b sites focus on a superior workflow experience for the b2b customer. Learn how to use workflow and b2c tactics as an organizing principle.

B2B: E-Commerce Strategies for Businesses Selling to Businesses

The e-commerce revolution is transforming business-to-business selling as much as it is transforming b2c. And b2b marketers are learning that the same consumers who are driving b2c online sales growth are driving b2b online sales as well. This group of sessions will lay out market-leading b2b e-commerce initiatives that will ensure no b2b marketer is left behind as the e-commerce revolution picks up steam. 

Thursday, June 12, 2014 - 2:45pm to 3:15pm

Master B2B to Reach New B2C Shoppers and Markets

Eric McGregor - Manager, E-Commerce, Operations Support - Tacoma Screw Products

Catering to b2b customers’ needs with simplified, streamlined online processes and real-time inventory yields sometimes-unexpected results: new customers in new markets. When Tacoma Screw Products, a distributor of nuts, bolts and MRO supplies, enhanced its site to accommodate b2b customers’ operational demands, it drew more online orders from the b2c space and from geographic markets beyond its traditional regional reach. Our speaker will detail next steps to keep this momentum going to build both b2b and b2c sales.

B2B: E-Commerce Strategies for Businesses Selling to Businesses

The e-commerce revolution is transforming business-to-business selling as much as it is transforming b2c. And b2b marketers are learning that the same consumers who are driving b2c online sales growth are driving b2b online sales as well. This group of sessions will lay out market-leading b2b e-commerce initiatives that will ensure no b2b marketer is left behind as the e-commerce revolution picks up steam. 

Thursday, June 12, 2014 - 3:15pm to 3:30pm

Break

B2B: E-Commerce Strategies for Businesses Selling to Businesses

The e-commerce revolution is transforming business-to-business selling as much as it is transforming b2c. And b2b marketers are learning that the same consumers who are driving b2c online sales growth are driving b2b online sales as well. This group of sessions will lay out market-leading b2b e-commerce initiatives that will ensure no b2b marketer is left behind as the e-commerce revolution picks up steam. 

Thursday, June 12, 2014 - 3:30pm to 4:00pm

How Mobile is Reshaping B2B Processes

Stephen Baumer - Chief Technology Officer - GoPro

Tablets and smartphones are becoming more common accessories when buyers and sellers get together (and in advance of face-to-face meetings). Retailers are ditching the antiquated pen-paper-fax ordering process in favor of mobile devices that serve as a portal to a vast array of products and suppliers. Our speaker from GoPro will explain how mobile access to product imagery, specifications, reporting tools and attributes such as availability and delivery timetables speeds the process for brand manufacturers and retailers and permits remotely located merchandisers to collaborate more effectively on buying decisions.

B2B: E-Commerce Strategies for Businesses Selling to Businesses

The e-commerce revolution is transforming business-to-business selling as much as it is transforming b2c. And b2b marketers are learning that the same consumers who are driving b2c online sales growth are driving b2b online sales as well. This group of sessions will lay out market-leading b2b e-commerce initiatives that will ensure no b2b marketer is left behind as the e-commerce revolution picks up steam. 

Thursday, June 12, 2014 - 4:00pm to 4:45pm

Leveraging B2B Heft to Enter B2C Space

Sarah Thompson - Manager, E-Commerce, Digital Marketing - Seventh Generation

Mike Honious - Chief Operating Officer - OHL

A robust logistics infrastructure is essential to driving a brand’s growth in the b2b space; what happens when that brand wants a piece of the b2c pie? For consumer goods manufacturer Seventh Generation, it meant leveraging the foundation that supports sales to retailers and augmenting technology to sell direct to consumers to improve margins in an all-new selling channel. In this session, the maker of green household and personal care products will detail why it plunged into b2c, short- and long-term objectives, initial results and next steps, and an executive from its logistics provider will outline the challenges and solutions that shrunk time in transit to meet the b2c channel demands.

DESIGN & MERCHANDISING: Engaging the Customer on the Site

One of the most effective ways of creating the bond with customers is through web site design and merchandising. Successful online retailers create a web site environment that offers products in a way that customers can relate to. These sessions will help e-retailers understand how to subtly forge the connection that will result in higher sales. 

Thursday, June 12, 2014 - 9:30am to 10:30am

Break

DESIGN & MERCHANDISING: Engaging the Customer on the Site

One of the most effective ways of creating the bond with customers is through web site design and merchandising. Successful online retailers create a web site environment that offers products in a way that customers can relate to. These sessions will help e-retailers understand how to subtly forge the connection that will result in higher sales. 

Thursday, June 12, 2014 - 10:30am to 11:00am

Make the Most of Your Traffic: Maximizing Conversion

Karen Van Ert - Director, E-Business Consulting - Zeon Solutions

Lauren Wright - Marketing and Merchandising Manager - Cooper Safety Supply

It’s marketing that brings shoppers to your site – but it’s merchandising that keeps them there and moves them toward purchase.  Online shoppers are increasing the number of sites they visit before converting. That leads to higher advertising costs, lower conversion rates, and the need for retailers to drive more traffic to bring in the same revenue. Retailers can offset this trend by increasing conversion among visitors that marketing brings on board. Simple tactics can provide significant conversion rate increases. The session will share specific techniques, examples and a retailer case study showing businesses of all sizes how to make the most of visitors’ on-site experience and maximize conversion rates. It also will address the best ways to analyze that impact.

DESIGN & MERCHANDISING: Engaging the Customer on the Site

One of the most effective ways of creating the bond with customers is through web site design and merchandising. Successful online retailers create a web site environment that offers products in a way that customers can relate to. These sessions will help e-retailers understand how to subtly forge the connection that will result in higher sales. 

Thursday, June 12, 2014 - 11:00am to 11:45am

Beat the Competition by Personalizing Content and Communication

Amy Larson - Vice President, Digital - The Children's Place

Rama Ramakrishnan - Founder & CEO - CQuotient

Consumers today are flooded with messages through multiple touchpoints--but they also are sharing more information about themselves than ever before. This presents an opportunity for marketers to capture these preferences and understand each consumer on a deeper level. A retailer and a vendor expert will showcase how mining data from all touchpoints consumers access while shopping digitally supported the creation of personalized content that lifted revenue per-customer by as much as 15% and click-through rates by as much as 100%. The session will focus on how retailers can harness the power of all the data customers provide and retailers gather to build personalized campaigns that keep messaging consistent across channels.

DESIGN & MERCHANDISING: Engaging the Customer on the Site

One of the most effective ways of creating the bond with customers is through web site design and merchandising. Successful online retailers create a web site environment that offers products in a way that customers can relate to. These sessions will help e-retailers understand how to subtly forge the connection that will result in higher sales. 

Thursday, June 12, 2014 - 11:45am to 12:30pm

Name that Price: Price Negotiation on Retail Sites

T.J. Gentle - President and CEO - SmartFurniture.com

Andrew Scarbrough - Co-Founder, Chief Operating Officer - PriceWaiter

When it comes to large-ticket items, in-store sales staff can react to customer price resistance by offering to negotiate. Now, your web site can do that, too–automatically. An online furniture retailer has boosted conversion rates and average order values since launching a pricing negotiation tool as a way to encourage shoppers balking at a high-ticket item and poised to abandon the site to reconsider. He’ll share what it took to integrate the new functionality into his site, how to balance the automated price flexibility with the need to maintain margin, and how the new technology has changed his company’s entire approach to setting prices. A vendor expert will provide an overview of how online price negotiation works for different kinds of retailers.  

DESIGN & MERCHANDISING: Engaging the Customer on the Site

One of the most effective ways of creating the bond with customers is through web site design and merchandising. Successful online retailers create a web site environment that offers products in a way that customers can relate to. These sessions will help e-retailers understand how to subtly forge the connection that will result in higher sales. 

DESIGN & MERCHANDISING: Engaging the Customer on the Site

One of the most effective ways of creating the bond with customers is through web site design and merchandising. Successful online retailers create a web site environment that offers products in a way that customers can relate to. These sessions will help e-retailers understand how to subtly forge the connection that will result in higher sales. 

Thursday, June 12, 2014 - 2:15pm to 2:45pm

Streamlining the App Update Process to Capture Mobile Sales

Molly Baab - Director, Product Marketing - Rue La La

In today’s fast-paced online retail world, there’s a need to be nimble—making quick modifications to your site in response to consumers’ reaction to offers and their ever-shifting interest can increase engagement and boost sales. Nowhere is this more critical than in the case of the mobile shopper. E-retailers are experimenting with new technology that skips the usual involved app store update process to automatically update mobile apps directly from data stored in the cloud. That keeps the app refreshed without requiring consumers themselves to download updates for an app already on their phone. A retailer will share how it saw a near-50% boost on its click-through rate from its app that takes updates from the cloud and will also discuss how to market the updated app so consumers know it has new functionality and then engage with the app. A vendor expert will discuss the effect of streamlining app updates on mobile sales. 

DESIGN & MERCHANDISING: Engaging the Customer on the Site

One of the most effective ways of creating the bond with customers is through web site design and merchandising. Successful online retailers create a web site environment that offers products in a way that customers can relate to. These sessions will help e-retailers understand how to subtly forge the connection that will result in higher sales. 

Thursday, June 12, 2014 - 2:45pm to 3:15pm

Sharpening your web site content by looking at your site as shoppers do

Michael Layne - Director, Internet Marketing - Fathead

Online retailer Fathead believed it was communicating its brand and products to consumers quite effectively—but in putting that belief to the test, it found it could do much more. In this session, learn how testing its site among consumers drove significant changes at the site, including how Fathead uncovered gaps in consumers' perception of the site and its offering, what kind of analysis and alterations to the site put it back on track, and the results achieved.

DESIGN & MERCHANDISING: Engaging the Customer on the Site

One of the most effective ways of creating the bond with customers is through web site design and merchandising. Successful online retailers create a web site environment that offers products in a way that customers can relate to. These sessions will help e-retailers understand how to subtly forge the connection that will result in higher sales. 

Thursday, June 12, 2014 - 3:15pm to 3:30pm

Break

DESIGN & MERCHANDISING: Engaging the Customer on the Site

One of the most effective ways of creating the bond with customers is through web site design and merchandising. Successful online retailers create a web site environment that offers products in a way that customers can relate to. These sessions will help e-retailers understand how to subtly forge the connection that will result in higher sales. 

Thursday, June 12, 2014 - 3:30pm to 4:00pm

Merchandising via Mobile: Same Old Same Old or Less is More

Retailers must make choices about how to merchandise their mobile experiences amid heightened consumer expectations. For some that means streamlining what they offer via e-commerce, while others have simply chosen to mirror what already exists, thus failing to meet the needs of their customers. In this session, learn how shoppers judge an ideal mobile experience from research conducted by the E-Tailing Group, and how that compares with the retail community’s perspective on the merchandising tactics that matter from an ROI point of view. See which retailers have mastered mobile experiences across the tasks that are top-of-mind among consumers, from researching prior to store visits, to finding inventory, to reserving products and checking out, from The E-Tailing Group's mystery shopping mobile roundup.

DESIGN & MERCHANDISING: Engaging the Customer on the Site

One of the most effective ways of creating the bond with customers is through web site design and merchandising. Successful online retailers create a web site environment that offers products in a way that customers can relate to. These sessions will help e-retailers understand how to subtly forge the connection that will result in higher sales. 

Thursday, June 12, 2014 - 4:00pm to 4:45pm

Neuromarketing: Where Science Meets the Visuals of Web Design

Kurtis Morrison - Vice President, Client Services - EyeQuant

Jered Goodyear - Manager, E-Commerce & Digital Marketing - Epson

There are patterns in how the human eyes and brain respond to color, brightness, feature placement and other key elements of web design. For the first time, science has rolled them up into instant predictive algorithms that can help inform every design decision. Where will people look first? Will they perceive the page as cluttered? Will they think it’s aesthetically pleasing? This presentation will detail how Epson is using neuroscientific, data-driven predictive algorithms to improve user experience, learn more about its customers and boost conversion rates.

Post-Show Workshops

Friday, June 13, 2014

Sessions by Track

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 8:30am to 8:45am

Welcome & Introduction: Understanding The Mobile Revolution

Bill Siwicki - Managing Editor - Mobile Commerce - Internet Retailer

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. The chair of this workshop will set the stage for the day and explain how this group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 8:45am to 9:15am

MOBILE WORKSHOP KEYNOTE: How an App Played a Crucial Role in Engaging Shoppers with a Brand

Jed Paulson - E-Commerce Director - Free People

Free People is a specialty women’s lifestyle brand that appeals to a social-savvy, mid-20s customer. It is the fastest growing brand within the Urban Outfitters Inc. portfolio. Free People launched its fully shoppable iOS mobile app last June. Woven into the app is a program called FP Me, a social network that allows customers to share inspiration and styling photos, view an Instagram-like gallery of other photos, and interact in numerous capacities. Our speaker, who will be kicking off the full day of mobile content, will discuss the role of an app in launching a social engagement program, as well as the effects of the FP Me program on the brand and its customers. Urban Outfitters Inc.’s brands also include Urban Outfitters and Anthropologie.

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 9:15am to 9:45am

Staying Ahead of Mobile Shoppers’ Rising Expectations

Ray Velez - Global Chief Technology Officer - Razorfish

The rapid evolution of mobile has affected all online marketing and e-commerce—boosting consumers' expectations about how often they will communicate with retailers, raising expectations about anywhere, anytime access to deals, price comparisons, access to stored information about their own preferences and more. In this session, a mobile specialist will show just how fast mobile campaigns are evolving. He’ll highlight the mobile opportunity for marketers, showing how quickly mobile is becoming sophisticated in how it allows retailers to interact with customers, and the challenge this poses. Our speaker will provide strategies and tactics for everyone in retail mobile from decision-makers to the web developers who execute on those plans.

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 9:45am to 10:15am

Mobile From 360 Degrees: Putting Mobile at the Center of Everything

Richard Cohene - Director of Marketing - Beyond the Rack

Nearly 40% of flash-sale e-retailer Beyond The Rack's traffic and sales are mobile. The apparel merchant offers an m-commerce site, a tablet-optimized site, an iPhone app and an iPad app. Mobile sales are on the way to eclipsing desktop sales, and so, Beyond the Rack has created a strategy it calls Mobile From 360 Degrees. This puts mobile at the center of all of the e-retailer's commerce and marketing initiatives. For example, the merchant rolled out mobile-optimized e-mails for its 9 million members after tests showed the e-mails, tailored especially for smartphone screens, increased click-throughs by 15% and revenue per e-mail by seven percentage points. Shoppers open as many as 50% of the e-retailer’s 6 million morning and 6 million afternoon e-mails on mobile devices. Beyond The Rack's director of marketing spells out the Mobile From 360 Degrees strategy, details examples of the strategy at work, and shares results.

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 10:15am to 10:30am

Break

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 10:30am to 11:15am

Mobile's Key Role in Building a Digital Brand

Jacob Hawkins - Vice President, E-Commerce - Aeropostale

Chris Werely - Regional Director - Usablenet

When building a digital brand to meet evolving customer demands, mobile is an essential part of the equation. Our retail speaker worked with m-commerce vendor Usablenet to build a fresh, compelling mobile commerce site, dynamic mobile apps and an in-store tablet experience that focuses on creating a personalized experience for users and driving business results. Our retail presenter will share a glimpse inside its mobile strategy, how to best meld mobile into a digital brand-building strategy both online and in-store, and what results the retailer has realized with its mobile program. Usablenet CMO Carin Van Vuuren will explain the technology behind the program and the importance of delivering a high-performance customer experience across mobile channels.

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 11:15am to 11:45am

Testing Mobile Applications: Benchmarking to the Best

Craig Spiezle - Executive Director - Online Trust Alliance

Gian Fulgoni - Executive Chairman, Co-Founder - comScore

Developers take many approaches to mobile app creation and measurement of results. The Online Trust Alliance has created a methodology to promote best practices and to objectively test leading mobile apps across all platforms, cross tabbing results to how well their respective web sites perform. Our speakers will explain criteria for inclusion on the Alliance’s 2014 Trust Honor Roll, taking into account a core set of metrics as well as bonus points for early adopters of consumer controls, transparency, usability, security and privacy-enhancing best practices.

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 11:45am to 12:15pm

How Restaurant.com Moves Fast to Serve Hungry Mobile Consumers

Christopher Krohn - President, Chief Marketing Officer - Restaurant.com

Restaurant.com, the largest independent dining deals site, reached a milestone earlier this year as the company’s mobile applications surpassed 1 million downloads. With an 87 percent increase in mobile orders in 2013 alone, Restaurant.com’s nationwide network of restaurants is transforming their businesses to attract restaurant patrons on the go. Launched in early 2012, the Restaurant.com iOS and Android mobile apps have taken hold with diners across the country, as consumers vote with their pocketbooks in favor of convenient and paperless digital deals. This session will share why mobile is the new black; how Restaurant.com serves up deals for diners on the go; tips for customer-focused mobile user experience management; and tradeoffs and choices in mobile commerce: diet plus exercise?

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 12:15pm to 1:15pm

Lunch

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 1:15pm to 1:45pm

What Matters in Mobile Apps

Mark Geller - Head of Mobile - HauteLook

For a brief period, mobile apps were new and novel enough that consumers would download them to see what they could do. But when the universe grew to hundreds of thousands, app developers faced the challenge of creating apps that were useful, engaging and high in consumers’ awareness. Our speaker this session is focusing on developing mobile apps for his company's shoppers. He will discuss what he has learned about designing apps that consumers want to use, how his team tests designs and measures results and how he decides when a change is need and how often a change is warranted.

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 1:45pm to 2:30pm

Two Approaches to Responsive Web Design: Pure and Hybrid

The first retailers to deploy responsive web design sites used what today is sometimes called pure responsive design. Here, a retailer creates a single web site, which uses a single set of web content and a single code base that automatically render differently to exactly fit the size of the screen on a device accessing the site. The device could be a desktop, tablet, smartphone or smart TV. The retailer's server sends one jumbo file to the client device; the client handles site rendering. Then, some vendors that launched responsive offerings created what became known as a hybrid approach in which a retailer creates a responsive site only for mobile devices (smartphones and tablets), leaving the desktop e-commerce site untouched. The appeal of that approach is that going responsive to address mobile consumers does not require a retailer to recreate and re-code the desktop site (which may be performing fine as is). Also, rather than the server sending one big file to a client, the server sends only the elements required for a site on the requesting device. In this session. Gain an understanding of the different types of responsive design sites and their pros and cons in this session.

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 2:30pm to 2:45pm

Break

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 2:45pm to 3:30pm

Mastering Management Challenges of Multiple M-Commerce Sites

Victoria Wisot - Vice President, Multichannel Commerce - Guitar Center

Some retailers are forgoing the responsive design route in mobile commerce, opting for a site design that suits each type of device that accesses a web site. But that approach increases the complexity of web selling. Technology management issues (keeping data current and technology up to date and knowing the latest changes in mobile hardware and software) become more challenging. And so do corporate management issues (finding the right people, making sure you have adequate staff without over-hiring, making sure everyone in the organization has a clear understanding of the approach and why, and so on). A mobile e-retail executive will provide tips and strategies for managing complex programs that involve multiple approaches to mobile web site design.

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 3:30pm to 4:00pm

Spiking Sales with Mobile Coupons

Linda Roark - President, Owner - Pete's Ace Hardware

Castro Valley, Calif.-based Pete’s Ace Hardware store increased average customer cart size by 411% with a mobile coupon campaign in summer 2013. 49% of consumers who received coupons redeemed them, and the campaign resulted in more than 190 new customers signing up for the mobile coupon club. Pete’s owner Linda Roark will discuss how she developed what she thought would be a good offer for mobile consumers, how she worked with the mobile vendor to enable the campaign, what technologies were used to deliver coupons, and how she promoted mobile coupons to include as many customers as possible.

MOBILE COMMERCE WORKSHOP: Using Today’s Hottest Technology to Grow Sales

There’s no doubt that we have become a mobile computing society. And so one of the key ways that e-retailers and marketers create a bond with today’s consumer is via mobile. This group of sessions will lay out strategies for creating a strong and varied mobile presence that will attract and retain shoppers.

Friday, June 13, 2014 - 4:00pm to 4:30pm

The Groupon Mobile Challenge: Coordinating Designs while Moving to a New Business Model

Dan Roarty - Vice President, Product Development - Groupon

After five years in Internet retailing, Groupon has updated its iPhone and Android smartphone apps and iPad tablet app and redesigned its e-commerce site for PC shoppers, all with new features aimed at making it easier for customers to shop Groupon’s large selection of deals, goods and travel excursions. The challenge Groupon faced was twofold – migrating from being a deal site to a bona fide online retailer and then coordinating redesigns to accommodate multiple access devices. The Groupon exec who led the redesign will talk about the challenges of coordinating mobile designs with PC designs while making sure they all added up to a successful new business model for an established company. 

SEARCH MARKETING WORKSHOP: Competitive, Ever-Changing, but Still the Surest Route to Sales

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

SEARCH MARKETING WORKSHOP: Competitive, Ever-Changing, but Still the Surest Route to Sales

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

Friday, June 13, 2014 - 8:30am to 8:45am

Welcome & Introduction

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the  strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

SEARCH MARKETING WORKSHOP: Competitive, Ever-Changing, but Still the Surest Route to Sales

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

Friday, June 13, 2014 - 8:45am to 9:30am

A Year Later: The Impact of Enhanced Campaigns

Adam Garcia - Director, E-Commerce Marketing - The Walgreen Co.

Aaron Goldman - Chief Marketing Officer - Kenshoo

By the start of IRCE 2014, Google’s automatic migration to enhanced campaigns—a  new campaign management tool for Google’s AdWords paid search program that lets advertisers target ads for different devices—will have been in effect for nearly a year. Enhanced campaigns are likely to continue, which means that marketers will need the right information to create a strong foundation on which to build success. In this session, the keeper of the largest set of paid search data outside Google shares research illustrating the impact enhanced campaigns have had on cost per click, by device, by region, and more. He’ll be joined by a retailer who will explain his experience with enhanced campaigns and provide details about the benefits and lessons learned.

SEARCH MARKETING WORKSHOP: Competitive, Ever-Changing, but Still the Surest Route to Sales

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

Friday, June 13, 2014 - 9:30am to 10:15am

Using Search and Social Media to Guide Brand Marketing

Scott Sappenfield - Director, Marketing & Brand Management - UBISOFT

Tim Washburn - Executive Vice President & Creative Director - The Nomadic Agency

In 2012, video game maker Ubisoft launched Rocksmith, a game designed to teach users to play a real guitar. It sold over 1.5 million copies and received great reviews but in order to grow share of the larger guitar-learning market, it would need to engage a broader audience and abandon conventional game-marketing formulas. Plummeting console software sales, an $80 price tag, thousands of competitors and a perceived lack of time the biggest challenge were just some of the challenges it faced. In a case study with learnings for e-retailers, this session will showcase how Ubisoft and agency partner Nomadic used search and social platforms to guide the brand's positioning, strategy and creative executions to ultimately lead to an increase in sales.

SEARCH MARKETING WORKSHOP: Competitive, Ever-Changing, but Still the Surest Route to Sales

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

Friday, June 13, 2014 - 10:15am to 10:30am

Break

SEARCH MARKETING WORKSHOP: Competitive, Ever-Changing, but Still the Surest Route to Sales

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

Friday, June 13, 2014 - 10:30am to 11:00am

Growing a Paid Search Program Year after Year

Jim O'Brien - Chief Marketing Officer - ThinkGeek

George Michie - Co-Founder & Chief Marketing Scientist - RKG

Building a quality paid search program takes time, attention to detail, business insight and high quality tools.  But search has never been a set it and forget it business.  Find out how ThinkGeek has leveraged smart bidding, new controls from the engines, new ad formats and a relentless focus on data to grow its paid search business year after year after year.  Attendees will learn new ways to look at their program to find new opportunities.

SEARCH MARKETING WORKSHOP: Competitive, Ever-Changing, but Still the Surest Route to Sales

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

Friday, June 13, 2014 - 11:00am to 12:00pm

Rounding up the Whole Story: Google's Search Tweaks

Jeff MacGurn - Senior Vice President, Earned Media Services - Covario

Seth Dotterer - Vice President, Marketing & Product - Conductor Inc.

Search engine giant Google recently tweaked its Panda algorithm, which disrupted the industry two years ago by suddenly  rewarding high-quality (as determined by Google) web sites with better rankings in search results. The target of the newest updates:  Poor quality content, such as over-packing pages with keywords or using text visible to search engines but not site visitors.  It’s one of the latest in multiple updates since Google implemented Panda in 2011 as it changed its algorithm to lower the rankings of web retailers whose sites feature generic content. In this session, two search experts will gather up in one place a complete view of all the updates to give retailers the total picture, highlighting advice for each update. They will provide real-life examples of how Panda changes a site’s content.

SEARCH MARKETING WORKSHOP: Competitive, Ever-Changing, but Still the Surest Route to Sales

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

Friday, June 13, 2014 - 12:00pm to 1:00pm

Lunch

SEARCH MARKETING WORKSHOP: Competitive, Ever-Changing, but Still the Surest Route to Sales

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

Friday, June 13, 2014 - 1:00pm to 1:45pm

Smarter Bidding Boosts an E-Retailer's Returns from a New Google Ad Format

Dave Schwartz - General Manager, Product Ads - DataPop

Home décor e-retailer Metaverse Corp., operator of thousands of niche e-commerce sites, boosted its return on Google’s Product Listing Ads from about 200% to 300% with a tighter focus on managing the ads. PLAs, a paid listing format Google introduced in 2012, places paid ads among organic listings when a consumer searches for a product.  PLAs require as much management as traditional search engine marketing in terms of keywords organization, bids managed by keyword and tracking return on investment, but the effort can be worth it because, while conversions have remained about the same, with tighter management, Metaverse has benefitted from spending less on ads in total and paying a lower cost-per-click. A  Metaverse executive will be joined by a marketing expert who will explain what it takes to make PLAs pay off.

SEARCH MARKETING WORKSHOP: Competitive, Ever-Changing, but Still the Surest Route to Sales

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

Friday, June 13, 2014 - 1:45pm to 2:15pm

10 tips on Creating SEO-Friendly Content 

Alok Jain - Co-CEO & Chief Marketing Officer - eZdia

Optimizing your site’s content to keep it fresh, findable and relevant to changing search engine algorithms is like shooting at a moving target—and under those circumstances, hitting the bull’s-eye with your creative is an art.   In this session, you’ll get an update on the latest best practices to guide content creation to maximize SEO.  Gain expert insights from a major outsource provider of e-commerce web site content and hear real-life examples of how adjusting creative content improved retailers' SEO and business results.

SEARCH MARKETING WORKSHOP: Competitive, Ever-Changing, but Still the Surest Route to Sales

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

Friday, June 13, 2014 - 2:15pm to 2:30pm

Break

SEARCH MARKETING WORKSHOP: Competitive, Ever-Changing, but Still the Surest Route to Sales

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

Friday, June 13, 2014 - 2:30pm to 3:00pm

The Wide-Open International Opportunity for Paid Search

Mark Keeney - Vice President, Marketing - Ritani

There’s less competition abroad for valuable paid-search keywords, as online jewelry retailer Ritani discovered after the launch of its e-commerce site in 2012 when it started receiving queries from international shoppers looking to buy. Expanding paid search campaigns internationally at less keyword cost than at home and tailoring them to each region’s quirks has paid off.  Similar keywords are 10% to 50% cheaper abroad, and participating in paid search abroad has been a key factor in the fact that roughly 10% of the retailer’s total sales are now from international orders—an unexpected gain for a retailer that hadn’t even  planned to sell internationally. A Ritani executive and an executive of the vendor platform that helped the company scale up overseas will explain what works and what doesn’t in international paid search, and in which markets.

SEARCH MARKETING WORKSHOP: Competitive, Ever-Changing, but Still the Surest Route to Sales

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

Friday, June 13, 2014 - 3:00pm to 4:15pm

Live SEO Reviews

Seth Dotterer - Vice President, Marketing & Product - Conductor Inc.

Search engine optimization has depended on elements like keyword selection, tags and meta-tags, and URL structure. Today, SEO is all that and more as new techniques, a new focus on content, and ongoing changes in search engine algorithms give rise to new techniques that are expanding the definition of SEO. Session attendees will gain instant perspective on how well their site is faring under the SEO techniques they are using--both traditional and new--as well as suggestions on improvement as they volunteer sites for comment from two SEO experts. Whether or not your site is reviewed, this session is sure to be a learning experience for all.

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

Friday, June 13, 2014 - 8:30am to 8:45am

Welcome & Introduction

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

Friday, June 13, 2014 - 8:45am to 9:15am

How E-Retailers Use Social to Enlist Artists as Ambassadors to Become a Globally Recognized Brand

Bobby Stephens - President, Chief Operating Officer - BucketFeet

The path for a startup is seldom a smooth one. When support and inspiration are reciprocal between a vast population of designers and one e-retailer, some remarkable things can happen. In this session, you’ll learn how one company leverages social channels like Instagram and Twitter to work with artists around the world to bring one-of-a-kind creations to market through its web site, pop-up stores right here in Chicago and soon, overseas.

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

Friday, June 13, 2014 - 9:15am to 9:45am

10 Most Important Components your Social Presence Needs

Techniques for social media success continue to evolve as companies invent, test, refine and retest tactics to home in on those that resonate best with their target audience. Still, there are foundational components essential to every social presence that will not change because they are steeped in the very human nature of social interaction, which demands mutual respect, trust and occasional whimsy. A digital media expert will present examples illustrating both good and bad execution of the top 10 components your social presence needs, such as a real “face” (not an avatar), authority, transparency and the confidence to follow, and in some instances, promote your competition to successfully elevate your brand’s profile across the spectrum of social media channels.

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

Friday, June 13, 2014 - 9:45am to 10:30am

Boost Conversion without a Social Cast of Thousands

Michael Lee - Senior Vice President, General Manager - Epsilon

Susan Kim - Chief Executive Officer - Plum District

Jai Rawat - Chief Executive Officer, Founder - ShopSocially

Small e-retailers face significant challenges in developing – and maintaining – successful social strategies because resources are stretched thin and everyone is called upon to wear many hats. After Mezzmer Eyewear introduced social commerce modules to their online store, conversion rates surged fivefold and the Facebook fan base increased ninefold, with 30% of fans converting to e-mail subscribers. An executive from Plum District and co-founder of Mezzmer (now at Epsilon) will show how they launched successful social initiatives that did not demand a lot of staff support. Our third speaker will explore new types of functionality retailers are adding to their sites such as fan acquisition, purchase sharing and product reviews social commerce modules to boost conversion.

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

Friday, June 13, 2014 - 10:30am to 10:45am

Break

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

Friday, June 13, 2014 - 10:45am to 11:45am

‘Answer Me When I Speak!’ The Price and Payoff of Attentiveness & Social Customer Care

KC Geen - Senior Manager, Social Media - GrubHub Inc.

Andrew Caravella - Vice President, Marketing - Sprout Social

The flow of inbound messages from consumers through social channels grows exponentially and while retailers are doing better than some other sectors, the challenge to keep up is significant. In this session, you’ll learn about the consequences of slow response rates and the rewards reaped by those who are investing to be nimble in social. Learn what social care metrics matter most for your business. Highlights from a report analyzing 160 million consumer messages will reveal ways to determine what’s working and what’s not working in your social media strategy so you can amp up engagement.

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

Friday, June 13, 2014 - 11:45am to 12:15pm

Taking a Pulse on Posts to Refine Promo Content and Timing

Listening may be a lost art but not in the world of social media, where pushing out content without regard to how it’s received, shared and acted upon is like being the loudmouth nobody wants at their party. In this session, you’ll learn how to track, monitor, analyze, measure and most importantly – act on – social activity related to a broad category, specific brand as well as individual posts and promotions. An e-commerce and marketing expert will share tips, tools and hacks on social listening for enhancing e-commerce marketing and product development for entrepreneurs and intrapreneurs at bootsrapped startups or big companies, with skinny budgets. Our speaker from Vistaprint will share listening lessons learned in social media.

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

Friday, June 13, 2014 - 12:15pm to 1:15pm

Lunch

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

Friday, June 13, 2014 - 1:15pm to 2:00pm

Fight the Fake: How to Combat Fraudulent Product Reviews to Preserve Conversion

Richard Sexton - Founder, President - Carolina Rustica

Tomer Tagrin - Chief Executive Officer - Yotpo

Product reviews wield great influence with shoppers and when reviews are falsified, that stings. You can’t stop unsavory practices like fraudulent negative reviews penned by competitors but there are measures you can take to protect the brand. In this session, Carolina Rustica will share how disruptive fake negative reviews can be and what they’ve done to fight back to protect conversion rates. Our second speaker from Yotpo will detail trends and insights drawn from analysis of 500,000 product reviews and show how this intelligence can sharpen your ability to spot and mitigate the impact of fake reviews.

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

Friday, June 13, 2014 - 2:00pm to 2:45pm

One Moment, Before You Hire that Social Media Strategist…

Stacy Reece - Chief Executive Officer - Swell

There’s no shortage of young talent claiming they will take your social media initiatives to new heights. They may demonstrate great proficiency with social tools, channels and lingo foreign to you and your team. Before you hire a social media expert – either to join your staff or as an outsourced service – there are 5 key questions to ask about business knowledge, experience with analytics and modes of measurement to ensure your social media lead will collaborate with marketing, IT, e-commerce and other departments to deliver tangible results that go beyond number of Likes and followers. Our first speaker will outline strategy at 3M, where he led social media for the Global eTransformation Team. Our second speaker will detail Swell’s Ambassador program that enlists and compensates outsiders to provide credible content for social channels.

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

Friday, June 13, 2014 - 2:45pm to 3:15pm

Dealing with Playground Bullies in Social Channels

Andrea Weiss - Chief Executive Officer - Retail Consulting Inc.

The biggest names in retail are the biggest targets in social channels. Walmart takes its share of hits with online criticism, ranging from hourly wage policies to overseas sourcing practices to “Customers of Walmart” mocked on YouTube. Combatting ill will to defuse what’s known as negative sentiment is a significant challenge facing all e-retailers. How do you respond? How do you know whether to respond or when it’s time to stand down and permit the social community to dissect and resolve issues without your company’s involvement. Our speaker will provide helpful dos and don’ts for coping with bullies in social media.

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

Friday, June 13, 2014 - 3:15pm to 3:30pm

Break

SOCIAL WORKSHOP: Harnessing the Power of the Hottest New Marketing Medium

Social networking is one of the prime ways that e-retailers connect and bond with customers. But creating and managing a social strategy is not easy. This full-day workshop will provide tactics, techniques and strategies for social media initiatives that will keep your customers tuned into what you want to tell them and sell them.

Friday, June 13, 2014 - 3:30pm to 4:30pm

How to Get Your Site Busting at the Seams with User-Generated Content

Tom Montgomery - Co-Founder, Head of Marketing, Web Design - Chubbies Shorts

Some web sites are exploding with fresh content daily – posts that evangelize the brand and fun visuals showing consumers enjoying the brand. At Chubbies Shorts, great volumes of user-generated content tells the brand story. In this session, Chubbies co-founders will team up to explain how the company creates incentives for customers to continuously provide fresh content, how they review, manage and propagate the material across various social channels, like Facebook, Instagram, Tumblr and Twitter and how they created and manage the staff dedicated to overseeing user-generated content. Hear how Chubbies contends with sometimes-overeager content providers whose view of the brand may not be aligned with Chubbies, whose mission is to hasten the demise of cargo shorts, and eventually, long pants.