2015 Agenda

Pre-Show Workshops

Tuesday, June 2, 2015

Sessions by Track

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

Tuesday, June 2, 2015 - 8:30am to 8:45am

Welcome and Introduction

Scot Wingo - Chief Executive Officer - ChannelAdvisor Corp.

The Amazon and Me Workshop chairman, Scot Wingo, will give an overview of Amazon and its third-party marketplace. This session will also establish goals for the day's sessions and provide a framework that will help attendees navigate the workshop content.

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

Tuesday, June 2, 2015 - 8:45am to 9:15am

Examining Amazon: What All Retailers Need to Know to Compete Against or Cooperate with Amazon

Amazon has built its success on innovations and investments in all areas of operation. This session will look closely at Amazon’s investments in the past year in technology, distribution and marketing and help online retailers understand how and where they should be investing today to avoid being left in Amazon’s dust.

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

Tuesday, June 2, 2015 - 9:15am to 10:00am

Pricing Strategies on Amazon

Nathan Franco - President, Business Development, Co-Founder - Limited Goods

James Thomson - Managing Director - Marketplace Accelerator

Competitively pricing your products on Amazon can significantly impact your success. But such pricing is even tougher at Amazon than elsewhere on the Internet because all pricing information is right there on the Amazon Marketplace. This session will educate attendees on best practices for re-pricing your listing at a level where you can nab the sale and still make money.

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

Tuesday, June 2, 2015 - 10:00am to 10:15am

Break

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

Tuesday, June 2, 2015 - 10:15am to 10:45am

Merchandising for Amazon

Gina DeFrank - Amazon Product Manager - ChannelAdvisor Corp.

Merchandising is always a competitive differentiator, but more so on the Amazon Marketplace where many sellers are following similar merchandising guidelines and practices. This session will provide specific guidance as to how to best merchandise your Amazon listings, how to update your catalog so buyers can find your products and address the top 10 problems retailers face.

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

Tuesday, June 2, 2015 - 10:45am to 11:15am

Advertising on Amazon

Corey Frons - Chief Executive Officer - BulbAmerica

Advertising on Amazon is just one more way to push your products in front of consumers. This session will take a look at your advertising options on Amazon and help you evaluate the pros and cons of programs such as product ads and sponsored products.

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

Tuesday, June 2, 2015 - 11:15am to 12:00pm

The Intricate Details of Fulfillment

Brendan McCarthy - Chief Executive Officer - ClickToShop

Fulfillment by Amazon is one way to increase the speed and efficiency of your fulfillment process and help ensure success on the Amazon Marketplace. This session will offer a deep dive into Fulfillment By Amazon, providing guidance from a seasoned retailer about how to best use FBA. Our presenter will recount their company’s success stories and provide insider tips for leveraging Amazon’s massive fulfillment center network.

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

Tuesday, June 2, 2015 - 12:00pm to 1:00pm

Lunch

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

Tuesday, June 2, 2015 - 1:00pm to 1:30pm

First Party Versus Third Party on Amazon

Albert Wilson - Associate Manager, Affiliate, Marketplaces - Deckers

Stacy Reece - Vice President, Global E-Commerce - Billabong

Retail brands have the option of selling to Amazon wholesale or selling on Amazon’s third-party marketplace, yet determining the best path can be complicated. This session will explain the difference in these choices and help you determine the best options for your business.

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

Tuesday, June 2, 2015 - 1:30pm to 2:15pm

Protecting Your Seller Reputation

Customer feedback can make or break your Amazon business. This session will outline steps retailers can take to solicit feedback, what they can do to make sure the reviews they receive are positive and how they can respond to correct negative feedback and even get the customer to rescind a negative review.

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

Tuesday, June 2, 2015 - 2:15pm to 2:45pm

Break

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

Tuesday, June 2, 2015 - 3:15pm to 3:45pm

Advanced Tactics for Selling on Amazon

This session will outline some of the more advanced tactics and strategies that retailers are using and help attendees understand if those approaches are right for them.

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

Tuesday, June 2, 2015 - 3:45pm to 4:30pm

Ask Everything Session: Bring Your Burning Questions

Albert Wilson - Associate Manager, Affiliate, Marketplaces - Deckers

Scot Wingo - Chief Executive Officer - ChannelAdvisor Corp.

Gina DeFrank - Amazon Product Manager - ChannelAdvisor Corp.

The last session of the Amazon & Me Workshop will be a wrap-up of the day’s content and themes. And then two speakers from earlier in the day will open the mikes to answer questions about aspects of selling on Amazon that were not answered in the course of the day or to provide more detail about areas that were covered. They will also encourage audience members to provide insights based on their own experience using Amazon systems.

AMAZON & ME WORKSHOP: Seize the Perks; Sidestep the Pitfalls

Regardless of size, all e-retailers have Amazon on the brain as they sort through how best to leverage its offerings, such as the robust Fulfillment by Amazon delivery network. Is selling your products to Amazon wholesale the best tack? Or is selling on Amazon's Marketplace a smarter move? And, once these decisions are made, what are top strategies for pricing, merchandising and advertising on Amazon – not to mention caretaking of the brand as customer feedback on Amazon can lift, or lambast, your reputation.

TECHNOLOGY WORKSHOP: Exploiting Technology, Overcoming Hurdles

The E-Commerce Technology Workshop will focus on creating success by giving you the tactical and action-oriented advice to avoid the many unforeseeable pain points. Vital topics explored include assessing your tech stack, evaluating whether an e-commerce replatforming is right for you at this time and new innovations in wearables and digital wallets.

TECHNOLOGY WORKSHOP: Exploiting Technology, Overcoming Hurdles

The E-Commerce Technology Workshop will focus on creating success by giving you the tactical and action-oriented advice to avoid the many unforeseeable pain points. Vital topics explored include assessing your tech stack, evaluating whether an e-commerce replatforming is right for you at this time and new innovations in wearables and digital wallets.

Tuesday, June 2, 2015 - 8:45am to 9:00am

Welcome and Introduction

Bernardine Wu - Chief Executive Officer - FitForCommerce

The Technology Workshops kicks off with some perspective on the overall market and a framework to keep in mind as attendees learn from a variety of peers and experts throughout the day.

TECHNOLOGY WORKSHOP: Exploiting Technology, Overcoming Hurdles

The E-Commerce Technology Workshop will focus on creating success by giving you the tactical and action-oriented advice to avoid the many unforeseeable pain points. Vital topics explored include assessing your tech stack, evaluating whether an e-commerce replatforming is right for you at this time and new innovations in wearables and digital wallets.

Tuesday, June 2, 2015 - 9:00am to 10:00am

Rethinking and Re-Engineering Your Tech Stack for Omnichannel Success

Rodney Woodruff - Director, Retail, E-Commerce Systems - Steve Madden

Paul Kasinski - Chief Information Officer - Brighton Collectibles

Bernardine Wu - Chief Executive Officer - FitForCommerce

When faced with a high-growth digital channel, retailers often consider if they have the appropriate technology to support current and future business. Retailers need several foundational technologies that provide the “stack” that will enable them to support their digital business from ECP, OMS, PIM, and CMS to name a few. And with omnichannel capabilities as an objective, business and technology leaders are re-thinking the entire landscape of technology and provider options – even including previously sacred cows like POS and ERP. In this session, speakers will discuss the evolution of a retailer’s tech stack and the challenges and opportunities that a retailer faces in prioritizing the many technology and innovation opportunities at hand. 

TECHNOLOGY WORKSHOP: Exploiting Technology, Overcoming Hurdles

The E-Commerce Technology Workshop will focus on creating success by giving you the tactical and action-oriented advice to avoid the many unforeseeable pain points. Vital topics explored include assessing your tech stack, evaluating whether an e-commerce replatforming is right for you at this time and new innovations in wearables and digital wallets.

Tuesday, June 2, 2015 - 10:00am to 10:15am

Break

TECHNOLOGY WORKSHOP: Exploiting Technology, Overcoming Hurdles

The E-Commerce Technology Workshop will focus on creating success by giving you the tactical and action-oriented advice to avoid the many unforeseeable pain points. Vital topics explored include assessing your tech stack, evaluating whether an e-commerce replatforming is right for you at this time and new innovations in wearables and digital wallets.

Tuesday, June 2, 2015 - 10:15am to 11:15am

How to Ensure Replatforming & Integration Success

Frank O'Dowd - Chief Information Officer - Chefs Warehouse

Michele Parzianello - Vice President, E-Commerce - J.Jill

Steve Jones - Senior Consultant - FitForCommerce

At the center of an omnichannel program is the e-commerce platform and order management system —and when considering replatforming an e-commerce site, it is one of the biggest decisions a retailer will ever make. Not only is it a significant financial investment, but it's also a time-consuming process that's going to test the patience and stamina of your organization, from the executive team to IT to marketing and so on. Choosing an e-commerce platform and order management system is a daunting task. This session will discuss how to spend the right amount of time planning for the implementation to ensure success after the selection is made by evaluating tools and best practices.

TECHNOLOGY WORKSHOP: Exploiting Technology, Overcoming Hurdles

The E-Commerce Technology Workshop will focus on creating success by giving you the tactical and action-oriented advice to avoid the many unforeseeable pain points. Vital topics explored include assessing your tech stack, evaluating whether an e-commerce replatforming is right for you at this time and new innovations in wearables and digital wallets.

Tuesday, June 2, 2015 - 11:15am to 11:45am

Choosing Tech-Savvy Design Partners and Systems Integrators

Matt Blonder - Vice President, U.S. - Toys R Us

Michael Hughes - Chief Executive Officer, Founder - PlushBeds

Choosing the "right" partner for anything is often a stressful and time-consuming task. And with technology decisions relying on experienced partners to customize or implement the new technology, these decisions are even more critical. Many providers offer a variety of services from creative design to technical architecture and implementation, while others specialize in parts of the spectrum. This session will outline some of the ways to accomplish due diligence in your selection to avoid going down the wrong path with a mismatched partner – and best practices in setting yourself up – and your partners – for a successful project and ongoing relationship.

TECHNOLOGY WORKSHOP: Exploiting Technology, Overcoming Hurdles

The E-Commerce Technology Workshop will focus on creating success by giving you the tactical and action-oriented advice to avoid the many unforeseeable pain points. Vital topics explored include assessing your tech stack, evaluating whether an e-commerce replatforming is right for you at this time and new innovations in wearables and digital wallets.

Tuesday, June 2, 2015 - 11:45am to 12:45pm

Lunch

TECHNOLOGY WORKSHOP: Exploiting Technology, Overcoming Hurdles

The E-Commerce Technology Workshop will focus on creating success by giving you the tactical and action-oriented advice to avoid the many unforeseeable pain points. Vital topics explored include assessing your tech stack, evaluating whether an e-commerce replatforming is right for you at this time and new innovations in wearables and digital wallets.

Tuesday, June 2, 2015 - 12:45pm to 1:15pm

Product & Content & Asset Management: Tricks and Tools

Data is the new black. Data is what will enable a customer-centric experience. Retailers know it's important to collect data – some companies don’t have enough and some have too much. Equally important is how effectively you manage and use that data to support an omnichannel strategy. This session will help e-retailers identify the best tools and services and how to get the most value out of them – whether it’s product information and assets, editorial content, or decision-support information.

TECHNOLOGY WORKSHOP: Exploiting Technology, Overcoming Hurdles

The E-Commerce Technology Workshop will focus on creating success by giving you the tactical and action-oriented advice to avoid the many unforeseeable pain points. Vital topics explored include assessing your tech stack, evaluating whether an e-commerce replatforming is right for you at this time and new innovations in wearables and digital wallets.

Tuesday, June 2, 2015 - 1:15pm to 2:15pm

Single View of the Customer: Advanced Analytics, Personalization, CRM

John Kinsella - VP, Experience Architecture & Center of Expertise - Lowe's Companies, Inc.

Kimberley Grayson - Chief Revenue Officer - Abe's Market

Sonesh Shah - Director, E-Commerce - Bosch

The secret sauce for winning her over and growing loyalty is by creating and cultivating a unified experience across any engagement with your brand. To retailers, this means a single view of the customer throughout all her interactions. Personalized, memorable and consistent customer experiences require a 360-degree view by leveraging assets you already have or need to acquire: customer-centric strategy, data, technology, CRM practices, the right KPIs and an optimal organization to make it happen. Big data and analytics work into this equation but many retailers still have not invested enough time, money and resources to use advanced analytics. In this session, learn why forecasting, predictive analysis and location intelligence are aspects of advanced analytics that you will need to compete in today's marketplace, and how you can get started.

TECHNOLOGY WORKSHOP: Exploiting Technology, Overcoming Hurdles

The E-Commerce Technology Workshop will focus on creating success by giving you the tactical and action-oriented advice to avoid the many unforeseeable pain points. Vital topics explored include assessing your tech stack, evaluating whether an e-commerce replatforming is right for you at this time and new innovations in wearables and digital wallets.

Tuesday, June 2, 2015 - 2:15pm to 2:45pm

Break

TECHNOLOGY WORKSHOP: Exploiting Technology, Overcoming Hurdles

The E-Commerce Technology Workshop will focus on creating success by giving you the tactical and action-oriented advice to avoid the many unforeseeable pain points. Vital topics explored include assessing your tech stack, evaluating whether an e-commerce replatforming is right for you at this time and new innovations in wearables and digital wallets.

Tuesday, June 2, 2015 - 2:45pm to 3:15pm

International E-Commerce: Must-Haves and Nice-to-Haves for Global Selling

Global e-commerce is growing faster than U.S. e-commerce now, and traffic sources are showing fast-growing interest from abroad. Cross-border commerce is an ambitious undertaking. With so many challenges and hurdles of selling internationally, such as merchandising, marketing and technology challenges, localizing content, pricing, regulation and taxation, shipping logistics and other operational elements, what do you really need to know to start your expansion in new global markets? This session will cover the critical technology and services you must put in place to expand to new markets abroad.

TECHNOLOGY WORKSHOP: Exploiting Technology, Overcoming Hurdles

The E-Commerce Technology Workshop will focus on creating success by giving you the tactical and action-oriented advice to avoid the many unforeseeable pain points. Vital topics explored include assessing your tech stack, evaluating whether an e-commerce replatforming is right for you at this time and new innovations in wearables and digital wallets.

Tuesday, June 2, 2015 - 3:15pm to 4:30pm

4 Hot Topics: Innovation in Omnichannel

Ray Walker - Manager, Personalization, Conversion - Leapfrog

Retailers today have many tools at their disposal to help improve the customer experience, increase conversion rates and more efficiently manage their commerce businesses. Fierce competition in the market means that every tweak and every new enabler can make or break a retailer’s online success. This fast-paced final session of the day will hit four key areas of innovation: product pricing optimization and management; conversion/site optimization tools; advanced mobile Innovations; and store-related digital innovations

TECHNOLOGY WORKSHOP: Exploiting Technology, Overcoming Hurdles

The E-Commerce Technology Workshop will focus on creating success by giving you the tactical and action-oriented advice to avoid the many unforeseeable pain points. Vital topics explored include assessing your tech stack, evaluating whether an e-commerce replatforming is right for you at this time and new innovations in wearables and digital wallets.

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

Tuesday, June 2, 2015 - 9:00am to 9:30am

Providing a B2B Online Shopping Experience as Good (and Personal) as Offline

Steve Baruch - Vice President, E-Commerce - MSC Industrial Supply

As B2B e-commerce becomes more common and mature, the long-term winners will be companies that effectively personalize the online buying experience for customers. In effect, B2B online sellers need to make the purchasing jobs of their B2B buyers easier. That means providing buying tools for quickly re-ordering what customers routinely buy, providing purchase authorization methods tied to each customer’s requirements, and serving up cross-selling buying opportunities related to each customer’s interests. It also means providing information on order history, inventory availability and shipping and delivery schedules. Steve Baruch, vice president of e-commerce at MSC Industrial Supply, will explain how MSC has grown its online sales by catering to the personalized needs of its customers. 

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

Tuesday, June 2, 2015 - 9:30am to 10:30am

Latest Trends in B2B E-Commerce Strategies and Tech Investment

Andy Hoar - Principle Analyst - Forrester Research

Peter Sheldon - Vice President, Principal Analyst - Forrester Research

As more manufacturers, distributors and wholesalers get deeply involved in B2B e-commerce, competing with AmazonSupply.com and other major e-commerce players, trends are emerging in how they invest in and deploy B2B e-commerce technology, how they train employees to take advantage of new systems, and how they organize management to get the most out of the B2B channel and identify key performance metrics. In this session, attendees will learn how their own B2B operations compare with overall trends as they hear from Andy Hoar and Peter Sheldon of Forrester Research Inc., two leading industry analysts following and interpreting trends in B2B e-commerce technology, operating methods and strategies.

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

Tuesday, June 2, 2015 - 10:30am to 10:45am

Break

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

Tuesday, June 2, 2015 - 10:45am to 11:15am

What Makes B2B E-Commerce Unique?

Matthew Gelles - Director of E-Commerce and Business Development - Nefco Corp.

If you manage a business-to-business online channel, you face unique challenges in effectively serving customers online. In this session, you will gain helpful insight into how your customers can have an engaging experience on your site while taking advantage of special terms, conditions, pricing, order management and more. In addition, you will learn how your online presence can be a complement to your dealer or distribution network. Our speaker will discuss how e-commerce has helped his company grow from a small distributorship of industrial fasteners into a diversified distributor of industrial supplies.

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

Tuesday, June 2, 2015 - 11:15am to 11:45am

How to Plan and Meet the Most Important Performance Metrics in B2B E-Commerce

Manufacturers and other vendors that sell through e-commerce to other companies must develop key performance metrics to judge how well they’re operating compared to others in their industry. B2B companies must measure such metrics as conversion rates, profitability per order, average order value, average number of product lines per order, percentage of sales from repeat customers, time between customers’ orders, marketing and fulfillment costs as a percent of order value, and cart abandonment rate. Hitting strong metrics requires companies to have the right technology and strategies in place, such as product sourcing, management of product data and images, marketing and merchandising campaigns, customer relationship management, and customer service. In this session, an industry analyst will take the audience through the steps required to plan for and meet key performance metrics. 

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

Tuesday, June 2, 2015 - 11:45am to 12:30pm

Listen. B2B Customers Know What Your Site Needs

Phil Filippelli - Vice President, e-Business - Tech Data Corp.

B2B e-commerce must be designed to suit the particular buying needs of customers. B2B designs may involve navigation bars that include links to records of past orders and to applications for quickly reordering frequently purchased products. B2B sites may also host branded pages that feature the logos of client companies, displays featuring only products buyers are authorized to purchase, information on spending limits for individual buyers, and pricing and shipping times for bulk orders. Our speakers will address how to design a site with input from customers and how a site can be designed to appeal to small and mid-sized resellers of a company’s products.

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

Tuesday, June 2, 2015 - 12:30pm to 1:30pm

Lunch

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

Tuesday, June 2, 2015 - 1:30pm to 2:15pm

Making Sense of Product Data

Justin King - B2B E-Commerce Strategists - Oracle

B2B e-commerce sellers must attract business customers with informative and engaging content about products, and make it quick and easy for customers to order products online. To do that, sellers must have a strong grasp of all of their product data—including new product specs and images from their suppliers, the product information they use in merchandising and marketing campaigns, and what they provide to online resellers—and inventory availability based on what’s in their own warehouses, in production and on order from suppliers. In addition, they need to integrate this information with the data in their customer-relationship management systems to match the right product data with customer interests, including each customer’s contract pricing, and product selections based on what designated buyers are authorized to purchase. Our speakers will discuss best practices for putting product data to work to generate B2B sales. 

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

Tuesday, June 2, 2015 - 2:15pm to 2:45pm

Using Social Media to Acquire, Engage and Retain B2B Customers

Geoffrey Forman - Marketing Analyst - Edmund Optics

Dawn Lacallade - Vice President Social Strategy and Content Programming - LiveWorld

Companies are getting more involved in social media to find and connect with business customers. For instance, they can use sponsored Tweets and engage with relevant Tweets about a company’s industry or even its own products and services, and they can run LinkedIn ads targeting people with particular job titles. It’s all about building a brand among targeted industries, developing contacts and establishing relationships that can turn into sales. Some companies are also using their own web sites as forums to solicit ideas from customers. Our speakers will address how online crowdsourcing collects ideas from customers about how to improve service, and how companies are working with Twitter, LinkedIn and other social networks. 

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

Tuesday, June 2, 2015 - 2:45pm to 3:00pm

Break

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

Tuesday, June 2, 2015 - 3:00pm to 3:30pm

How Mobile Sites and Apps Can Increase Sales from B2B Buyers in the Feld

B2B customers are not always in the office, at a desk, or anywhere near a desktop or laptop computer when they need materials and supplies. In many cases, they may be on a construction job site, or making the rounds of a hospital complex. So it can be crucial to provide customers via mobile devices virtually all of the buying tools, including workflow authorization, product specs and contract pricing, wherever they happen to be. Our speaker will explain how his company’s new mobile site and app help to process more customer orders. 

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

Tuesday, June 2, 2015 - 3:30pm to 4:00pm

B2B and B2C Logistics: Managing Warehouses and Shipping for Both B2B Bulk Orders and Consumer Orders

Scott Spata - Vice President, Supply Chain, Direct Fulfiillment - The Home Depot Office

As more companies build revenue by selling to both businesses and consumers, they face the challenge of managing warehouse and fulfilment operations that must handle larger orders and shipments to businesses as well as small orders direct to consumers. This requires effective use of warehouse space and employees, with order management and fulfillment systems flexible enough to quickly process both types of orders. The Home Depot, which is experiencing strong growth in total online sales—with business contractors accounting for 30% of online sales—has been improving its distribution network and warehousing technology systems to better handle different sizes of orders to both businesses and consumers. Scott Spata, Home Depot’s vice president of supply chain direct fulfillment, explains how the new facilities are improving overall operations.

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

B2B WORKSHOP: Strategies for E-Commerce Success in the Changing Business-to-Business Relationship

The Internet is transforming long-term ways of doing business and processes, relationships and expectations in the business-to-business world. This workshop will provide an overview of the changes and provide companies who primarily sell to other companies strategies for adapting to the new B2B e-commerce reality.

Tuesday, June 2, 2015 - 4:00pm to 4:30pm

How to Bring B2B Online Without Upsetting Valuable Sales Employees

Andrew Steiner - VP, Marketing, Customer Operations, Digital Strategy - AmeriPride Services

B2B has long had a sales model in which representatives call on businesses and develop personal long-term relationships with company contacts. They resolve customer problems, are on hand if they need new products and guide them through expansion plans that will lead to more sales. Bringing B2B online, often more cost effective for sellers and more expedient for buyers, automates—and disrupts--some of that sales process and relationships. This session will examine how to balance bringing more B2B sales online while leveraging the personal relationships sale managers cultivate with customers. 

Main Day 1

Wednesday, June 3, 2015

General Sessions

Sessions by Track

Success Strategies for Top E-Retail Executives

Top e-retail executives face a level of complexity that has never existed before. Just as the Internet changed CEOs’ jobs a decade ago, e-commerce’s ongoing evolution and the rapid introduction of new technologies, techniques and ways of doing business are creating new challenges every day. These sessions will guide top execs as they sort through the some of the latest approaches to online retailing and help them decide which are right for their business.

Wednesday, June 3, 2015 - 9:30am to 10:30am

BREAK

Success Strategies for Top E-Retail Executives

Top e-retail executives face a level of complexity that has never existed before. Just as the Internet changed CEOs’ jobs a decade ago, e-commerce’s ongoing evolution and the rapid introduction of new technologies, techniques and ways of doing business are creating new challenges every day. These sessions will guide top execs as they sort through the some of the latest approaches to online retailing and help them decide which are right for their business.

Wednesday, June 3, 2015 - 10:30am to 11:00am

Organizing for Success, Inside and Out

Nathalie Belanger - Vice President, E-Commerce - Reitmans

Elana Anderson - Senior Vice President, Worldwide Marketing - Demandware

Retailers today have to embrace an unprecedented rate of change in their strategies for attracting, retaining and communicating with customers. But to effectively respond to the ever-changing world of digital commerce, retailers need to be nimble. Achieving agility means adjusting both the organizational structure and your operations. Attendees to this session will hear the real-world story around successful organizational transformation and learn how to answer some of the hard questions such as: How should I organize my business to address both business and technical concerns? What is the best way to organize in a way that will drive innovation? How do I ensure the entire staff understands our organizing principle? How do I measure success? Our speakers are a retailer who has led an organization drive based on today’s digital imperatives and a long-term consultant and services provider who has advised hundreds of clients in such efforts.

Success Strategies for Top E-Retail Executives

Top e-retail executives face a level of complexity that has never existed before. Just as the Internet changed CEOs’ jobs a decade ago, e-commerce’s ongoing evolution and the rapid introduction of new technologies, techniques and ways of doing business are creating new challenges every day. These sessions will guide top execs as they sort through the some of the latest approaches to online retailing and help them decide which are right for their business.

Wednesday, June 3, 2015 - 11:00am to 11:45am

Everything You Ever Wanted to Know About Everything Shoppers Want—This Year

Gian Fulgoni - Executive Chairman, Co-Founder - comScore

Bala Ganesh - Director, Retail Marketing - UPS

E-commerce executives can count on one thing – shoppers’ expectations about how they want to shop online change every year, if not even faster. UPS, comScore and The E-Tailing Group team up every spring to survey 5,800 online shoppers to find the latest thinking in what they want in an online shopping experience. They measure how social and mobile are changing how consumers shop; the roles product information, videos and imagery, returns policies and other customer service aspects play in purchase decisions; what technology customers are open to; what drives retention and repeat buying; the role of stores in e-commerce for chain retailers; and more. The most recent study revealed, for instance, only 44% of shoppers are satisfied with the post-shipment flexibility to choose another delivery date, while only 43% are satisfied with the ability to reroute a package; only half of consumers are satisfied with the ease of making a return and the clarity of retailers’ return policies; and 50% of consumers have abandoned a cart due to lengthy delivery times or when no delivery date is provided. Our speakers will provide insights into consumer behavior and provide guidance as to how e-retail executives can adapt or change their approaches to lead more consumers to buy.

Success Strategies for Top E-Retail Executives

Top e-retail executives face a level of complexity that has never existed before. Just as the Internet changed CEOs’ jobs a decade ago, e-commerce’s ongoing evolution and the rapid introduction of new technologies, techniques and ways of doing business are creating new challenges every day. These sessions will guide top execs as they sort through the some of the latest approaches to online retailing and help them decide which are right for their business.

Wednesday, June 3, 2015 - 11:45am to 1:30pm

Lunch

Success Strategies for Top E-Retail Executives

Top e-retail executives face a level of complexity that has never existed before. Just as the Internet changed CEOs’ jobs a decade ago, e-commerce’s ongoing evolution and the rapid introduction of new technologies, techniques and ways of doing business are creating new challenges every day. These sessions will guide top execs as they sort through the some of the latest approaches to online retailing and help them decide which are right for their business.

Wednesday, June 3, 2015 - 1:30pm to 2:00pm

Bitcoin: What Is It? Is It Right for You?

Marzban Kermani - Director, Account Management - Lyons Consulting Group

Some major retailers have recently adopted Bitcoin and the alternative currency has some big backers. It’s also received lots of press. In the last few months Overstock.com, Lord & Taylor, Dell, Newegg and other merchants have announced they will accept Bitcoin for payment. In this session, a consultant and a retailer will provide a framework for top execs of e-retail organization to assess the risks and rewards of Bitcoin. Is Bitcoin hype? Does it offer real advantages that can improve conversions? Does it serve all e-commerce equally or should some stay away? Does it offer a competitive edge? This presentation will provide the background on Bitcoin, discuss the reasons an e-retailer should consider it, address some of the major questions around Bitcoin based on facts, and provide guidelines to perform a risk & reward analysis, determine its relevance to the business objectives and establish a high-level strategy.

Success Strategies for Top E-Retail Executives

Top e-retail executives face a level of complexity that has never existed before. Just as the Internet changed CEOs’ jobs a decade ago, e-commerce’s ongoing evolution and the rapid introduction of new technologies, techniques and ways of doing business are creating new challenges every day. These sessions will guide top execs as they sort through the some of the latest approaches to online retailing and help them decide which are right for their business.

Wednesday, June 3, 2015 - 2:00pm to 2:30pm

The MAP Minefield: The Latest in the Debate on Minimum Advertised Pricing

Many retailers complain that MAP—minimum advertised price, which restricts how large a discount a retailer can offer—makes it harder for them to compete. Retailers who abide by the MAP requirements cannot advertise discounts on certain products and they feel that places them at a competitive disadvantage to those who ignore MAP and advertise their lower prices. Some retailers have proposed approaches that they hope will benefit retailers, consumers and manufacturers alike. In this session, Smart Furniture CEO T. J. Gentle and corporate attorney Charles Forlidas will discuss the current MAP landscape and how it affects manufacturers and retailers.

Success Strategies for Top E-Retail Executives

Top e-retail executives face a level of complexity that has never existed before. Just as the Internet changed CEOs’ jobs a decade ago, e-commerce’s ongoing evolution and the rapid introduction of new technologies, techniques and ways of doing business are creating new challenges every day. These sessions will guide top execs as they sort through the some of the latest approaches to online retailing and help them decide which are right for their business.

Wednesday, June 3, 2015 - 2:30pm to 3:15pm

Funding IT Innovation – How To Make Your Retail IT Budget Go Further

Jon Winsett - Chief Executive Officer - NPI

The IT innovation that powers today’s retail environment is pushing retail technology spending through the roof. Retail IT executives must fund a growing list of IT initiatives that can make or break market performance. To make their technology budgets go further, many are re-evaluating the way they source IT and manage vendors. Our speakers will share proven IT sourcing and vendor management strategies that will help retailers eliminate technology overspending, secure better pricing and terms from key IT vendors, and manage their vendor relationships for greater value. They will address hidden areas of retail IT overspending and how to avoid them, sourcing and vendor management mistakes that cannibalize IT budgets, and how to drive more effective vendor negotiations.

Success Strategies for Top E-Retail Executives

Top e-retail executives face a level of complexity that has never existed before. Just as the Internet changed CEOs’ jobs a decade ago, e-commerce’s ongoing evolution and the rapid introduction of new technologies, techniques and ways of doing business are creating new challenges every day. These sessions will guide top execs as they sort through the some of the latest approaches to online retailing and help them decide which are right for their business.

Wednesday, June 3, 2015 - 3:15pm to 3:30pm

Break

Success Strategies for Top E-Retail Executives

Top e-retail executives face a level of complexity that has never existed before. Just as the Internet changed CEOs’ jobs a decade ago, e-commerce’s ongoing evolution and the rapid introduction of new technologies, techniques and ways of doing business are creating new challenges every day. These sessions will guide top execs as they sort through the some of the latest approaches to online retailing and help them decide which are right for their business.

Wednesday, June 3, 2015 - 3:30pm to 4:00pm

What Investors Are Looking for in Online Retailers

Eric Roth - Managing Director - Lazard Middle Market

Norm Colbert - Partner, Managing Director - Petsky Prunier

Investment money has been rolling into the e-commerce market. Examining what is raising investors’ interest is a good way to predict the next new developments in e-commerce. This session will feature finance experts who will talk about what attributes they look for in an e-retailer. Is it an organization that’s positioning itself for the next big thing? One that has devised a strategy for competing with Amazon? A company that has found a way to excel in customer service and product fulfillment without breaking the bank? Whether you’re looking for investment or not, you’ll learn a checklist for investments and the attributes investors look at to forecast if an online retailer will sink or swim. Our speakers are an e-commerce systems development company that funds e-retail start-ups and growth and a traditional venture capitalist.

Success Strategies for Top E-Retail Executives

Top e-retail executives face a level of complexity that has never existed before. Just as the Internet changed CEOs’ jobs a decade ago, e-commerce’s ongoing evolution and the rapid introduction of new technologies, techniques and ways of doing business are creating new challenges every day. These sessions will guide top execs as they sort through the some of the latest approaches to online retailing and help them decide which are right for their business.

Wednesday, June 3, 2015 - 4:00pm to 4:45pm

What Are the Tech Pace-Setters Planning Next?

Jeremy Black - Director, Retail, Hospitality - Pivotal Labs

Each summer, Apple and Google hold developers’ conferences at which they unveil technology that will soon become part of consumer devices, such as mobile phones, tablets, TV set-top boxes and wearables. Many of these new features inevitably will have implications for retailers. This session will feature two experts who follow Google and Apple technology developments closely. They will pull out their crystal balls and give their take on innovations likely to come from Apple and Google this year and how those developments will affect the e-retail environment. 

Success Strategies for Top E-Retail Executives

Top e-retail executives face a level of complexity that has never existed before. Just as the Internet changed CEOs’ jobs a decade ago, e-commerce’s ongoing evolution and the rapid introduction of new technologies, techniques and ways of doing business are creating new challenges every day. These sessions will guide top execs as they sort through the some of the latest approaches to online retailing and help them decide which are right for their business.

RETAIL CHAINS: Optimize Chain Assets to Compete Online

Retail chains are keenly aware that web-only merchants enjoy an edge and they are deploying a wide array of strategies that exploit brick-and-mortar assets to narrow the gap. Our chain speakers will show how to improve delivery options through store-based fulfilment, leverage the in-store experience to cement shopper loyalty online and how to use analytics for powerful insights to set pricing in stores and online. All these initiatives are unified by a single objective: to enhance the experience across every channel so customers keep coming back because shopping is frictionless and rewarding.

Wednesday, June 3, 2015 - 9:30am to 10:30am

BREAK

RETAIL CHAINS: Optimize Chain Assets to Compete Online

Retail chains are keenly aware that web-only merchants enjoy an edge and they are deploying a wide array of strategies that exploit brick-and-mortar assets to narrow the gap. Our chain speakers will show how to improve delivery options through store-based fulfilment, leverage the in-store experience to cement shopper loyalty online and how to use analytics for powerful insights to set pricing in stores and online. All these initiatives are unified by a single objective: to enhance the experience across every channel so customers keep coming back because shopping is frictionless and rewarding.

Wednesday, June 3, 2015 - 10:30am to 11:15am

Taming Multi-Screen Mayhem: How to Prioritize, Interpret and Act on Shopper insights

Eric Sherman - Senior Manager, Acquisition Marketing - Rue La La

Joe Stanhope - Senior Vice President, Marketing - Signal

E-retailers employ numerous tools to segment and analyze shopper data; meanwhile, consumers use multiple digital devices, exponentially increasing the volume and complexity of information generated from all this activity online and in-store. A simple task, such as search, carried out on one device has different implications than that same task performed on another device at another time in another location. Sorting through all this to extract meaningful insights is no easy trick. Our speakers will lay the groundwork by mapping the shopper journey across multiple screens, showing the mountain of data this activity generates. They’ll highlight ways to decipher the information and tease out opportunities to sell smarter in all channels via a unified experience and reduce wasted media spend by identifying and correcting redundant data streams.

RETAIL CHAINS: Optimize Chain Assets to Compete Online

Retail chains are keenly aware that web-only merchants enjoy an edge and they are deploying a wide array of strategies that exploit brick-and-mortar assets to narrow the gap. Our chain speakers will show how to improve delivery options through store-based fulfilment, leverage the in-store experience to cement shopper loyalty online and how to use analytics for powerful insights to set pricing in stores and online. All these initiatives are unified by a single objective: to enhance the experience across every channel so customers keep coming back because shopping is frictionless and rewarding.

Wednesday, June 3, 2015 - 11:15am to 11:45am

Selling to the Connected Consumer by Leveraging Inventory Location Data

Soumen Das - Chief Executive Officer, Founder - UniteU Technologies

Just make it easy, shoppers say. I want it. I know it’s available somewhere. Don’t make me work for it. “Erik the Bike Man,” who founded at age 13 what’s grown into a 21-store chain, will illustrate how showing online shoppers which stores are in stock on a particular item lifts confidence and conversion while building loyalty. Leveraging inventory location data enables the chain to offer more service options such as buy online/store pickup and processing online purchases for customers via in-store POS. Platform provider UniteU will share successes other retailers have seen putting inventory location data to work to boost sales.

RETAIL CHAINS: Optimize Chain Assets to Compete Online

Retail chains are keenly aware that web-only merchants enjoy an edge and they are deploying a wide array of strategies that exploit brick-and-mortar assets to narrow the gap. Our chain speakers will show how to improve delivery options through store-based fulfilment, leverage the in-store experience to cement shopper loyalty online and how to use analytics for powerful insights to set pricing in stores and online. All these initiatives are unified by a single objective: to enhance the experience across every channel so customers keep coming back because shopping is frictionless and rewarding.

Wednesday, June 3, 2015 - 11:45am to 1:30pm

Lunch

RETAIL CHAINS: Optimize Chain Assets to Compete Online

Retail chains are keenly aware that web-only merchants enjoy an edge and they are deploying a wide array of strategies that exploit brick-and-mortar assets to narrow the gap. Our chain speakers will show how to improve delivery options through store-based fulfilment, leverage the in-store experience to cement shopper loyalty online and how to use analytics for powerful insights to set pricing in stores and online. All these initiatives are unified by a single objective: to enhance the experience across every channel so customers keep coming back because shopping is frictionless and rewarding.

Wednesday, June 3, 2015 - 1:30pm to 2:00pm

Bad Data Be Gone: Single Version of the Truth is Attainable for Chains

Jessica Armstrong - Head of Digital-E-Commerce - Unilever Canada

Ben Zifkin - Founder & CEO - Hubba

The proliferation of digital product information, channels and technology, together with flawed processes and human tendency to compromise data integrity, create one big headache for chain retailers selling online: A lot of product data is just inaccurate, incomplete and inconsistent across different channels. In this session, Unilever Canada will show how it maintains a single source of truth for its massive volume of product information through marketing technology and process discipline. To provide broader context, content management solution provider Hubba will identify, from retailer case studies, proven data management practices that improve the integrity of product data to support decision-makers internally and that ensure consistency across all customer-facing channels.

RETAIL CHAINS: Optimize Chain Assets to Compete Online

Retail chains are keenly aware that web-only merchants enjoy an edge and they are deploying a wide array of strategies that exploit brick-and-mortar assets to narrow the gap. Our chain speakers will show how to improve delivery options through store-based fulfilment, leverage the in-store experience to cement shopper loyalty online and how to use analytics for powerful insights to set pricing in stores and online. All these initiatives are unified by a single objective: to enhance the experience across every channel so customers keep coming back because shopping is frictionless and rewarding.

Wednesday, June 3, 2015 - 2:00pm to 2:30pm

Revive a Brand Using Social Content to Drive Commerce

Carlos Gil - Senior Manager, Digital Marketing, Advertising - Save-A-Lot

Retail chains, most notably grocery stores with their razor thin 1% profit margin, are not considered pioneers in the social media space. There’s just no budget. Weave social marketing initiatives into an existing loyalty program, however, and you’ve got the makings to drive commerce and inject new life into the brand. Our speaker will chart the new social marketing strategy at a discount food chain and how it’s tailoring digital assets for female consumers. With Facebook as the hub, Twitter as an extension of customer service, the web site as an information resource and email as an extension of the traditional print circular, Save-A-Lot is engaging shoppers to “talk” about the brand, really for the first time, in social channels. Our speaker will quantify the return on investment for social along with what he calls the “return on engagement” in social channels, which lifts the brand profile in the eyes of shoppers.

RETAIL CHAINS: Optimize Chain Assets to Compete Online

Retail chains are keenly aware that web-only merchants enjoy an edge and they are deploying a wide array of strategies that exploit brick-and-mortar assets to narrow the gap. Our chain speakers will show how to improve delivery options through store-based fulfilment, leverage the in-store experience to cement shopper loyalty online and how to use analytics for powerful insights to set pricing in stores and online. All these initiatives are unified by a single objective: to enhance the experience across every channel so customers keep coming back because shopping is frictionless and rewarding.

Wednesday, June 3, 2015 - 2:30pm to 3:15pm

Tap into the Online Pricing Psyche to Lift Margins

Sudhir Holla - Senior Vice President - Ugam

Pricing strategy grows more complex as consumers use powerful technology for comparison-shopping across all selling channels. Product pricing is particularly challenging for chains that don’t enjoy the operating cost models of web-only merchants. Our retail speaker evolved its company's approach to incorporate analytics that permit the chain to react to – and anticipate – price changes among online competitors and the very fluid price tolerance of consumers. Hear how the office supplies retailer taps into consumer “signals” gathered online to inform dynamic pricing adjustments that yield improved margins. A pricing specialist from analytics vendor Ugam will reveal cost-free ways to collect online consumer signals, how to interpret the data and use this intelligence to set pricing in stores and online.

RETAIL CHAINS: Optimize Chain Assets to Compete Online

Retail chains are keenly aware that web-only merchants enjoy an edge and they are deploying a wide array of strategies that exploit brick-and-mortar assets to narrow the gap. Our chain speakers will show how to improve delivery options through store-based fulfilment, leverage the in-store experience to cement shopper loyalty online and how to use analytics for powerful insights to set pricing in stores and online. All these initiatives are unified by a single objective: to enhance the experience across every channel so customers keep coming back because shopping is frictionless and rewarding.

Wednesday, June 3, 2015 - 3:15pm to 3:30pm

Break

RETAIL CHAINS: Optimize Chain Assets to Compete Online

Retail chains are keenly aware that web-only merchants enjoy an edge and they are deploying a wide array of strategies that exploit brick-and-mortar assets to narrow the gap. Our chain speakers will show how to improve delivery options through store-based fulfilment, leverage the in-store experience to cement shopper loyalty online and how to use analytics for powerful insights to set pricing in stores and online. All these initiatives are unified by a single objective: to enhance the experience across every channel so customers keep coming back because shopping is frictionless and rewarding.

Wednesday, June 3, 2015 - 3:30pm to 4:00pm

Delivering on the Buy Online/Pick Up in Store Promise

The buy online/pick up in store option is rewarding for shoppers and boosts loyalty for e-retailers – when it works as expected. When it doesn’t, the resulting ill will from an undelivered order is costly and difficult to reverse. Fulfilling online orders through stores requires inventory data precision, organizational discipline and flawless communication between systems and stores and shoppers. This session will dissect the challenges of fulfilling online orders through stores – with a focus on technology, process and staff resources. You’ll learn how to identify the disconnects that aggravate shoppers and avoid miscues that lead to unintended order cancellations. With a robust “click and collect” program, e-retailers solidify the customer relationship while building traffic and incremental sales lift in stores.

RETAIL CHAINS: Optimize Chain Assets to Compete Online

Retail chains are keenly aware that web-only merchants enjoy an edge and they are deploying a wide array of strategies that exploit brick-and-mortar assets to narrow the gap. Our chain speakers will show how to improve delivery options through store-based fulfilment, leverage the in-store experience to cement shopper loyalty online and how to use analytics for powerful insights to set pricing in stores and online. All these initiatives are unified by a single objective: to enhance the experience across every channel so customers keep coming back because shopping is frictionless and rewarding.

Wednesday, June 3, 2015 - 4:00pm to 4:30pm

Same Day Delivery – Do Stores have an Edge over Web-Only Merchants?

Is same-day delivery where brick-and-mortar retailers enjoy advantages over web-only merchants? Is your company positioned to offer this service? Will shoppers, accustomed to expect free shipping, be willing to pay a premium for same-day delivery on certain items? In this session, our speakers will examine which types of operations are well-positioned to take on this logistical challenge, how to select partners to support the service, how to manage those service providers and whether it’s absolutely necessary to limit same-day delivery to densely populated areas. Hear what other e-retailers are doing with eBay and emerging new operating models such ride-sharing companies like Uber and how to frame expectations for shoppers. 

RETAIL CHAINS: Optimize Chain Assets to Compete Online

Retail chains are keenly aware that web-only merchants enjoy an edge and they are deploying a wide array of strategies that exploit brick-and-mortar assets to narrow the gap. Our chain speakers will show how to improve delivery options through store-based fulfilment, leverage the in-store experience to cement shopper loyalty online and how to use analytics for powerful insights to set pricing in stores and online. All these initiatives are unified by a single objective: to enhance the experience across every channel so customers keep coming back because shopping is frictionless and rewarding.

GLOBAL E-RETAILING: Capture New Customers Beyond U.S. Shores

Whether your global aspirations are grand or modest, there is one certainty: It’s all changing fast. Trends, opportunities and challenges identified last year are out of date today. This package of presentations will examine what’s going on now in emerging international markets and what to expect in the next 18 months with regard to market entry strategies, online payment options, logistical considerations and opportunities you may have ruled out – such as overseas online marketplaces – but ought to reconsider. Our speakers will take you through their experiences building an e-commerce business in China and Latin America, where there is much growth, and also Europe and beyond so you can assess where your best next move will be to launch or expand e-commerce operations abroad.
 

Wednesday, June 3, 2015 - 9:30am to 10:30am

BREAK

GLOBAL E-RETAILING: Capture New Customers Beyond U.S. Shores

Whether your global aspirations are grand or modest, there is one certainty: It’s all changing fast. Trends, opportunities and challenges identified last year are out of date today. This package of presentations will examine what’s going on now in emerging international markets and what to expect in the next 18 months with regard to market entry strategies, online payment options, logistical considerations and opportunities you may have ruled out – such as overseas online marketplaces – but ought to reconsider. Our speakers will take you through their experiences building an e-commerce business in China and Latin America, where there is much growth, and also Europe and beyond so you can assess where your best next move will be to launch or expand e-commerce operations abroad.
 

Wednesday, June 3, 2015 - 10:30am to 11:00am

A Decision Tree for Going Global

Maile Lesica - Senior Category Manager - Gilt Groupe

Expanding the online business to reach new consumers in markets abroad seems not a matter of “if” but “when.” Plotting a market entry strategy means confronting a wide array of questions, and a chief one is “Why?” Until an e-retailer can fully examine and answer the “why,” there is no point proceeding further. Once you’ve articulated solid reasons to expand internationally, you can tackle the next key questions: Where to start? What do you hope to gain in the short and long term? How will you build on early successes? What added costs – hard and soft – are involved? How will you vet solution providers overseas or can you work with some of your existing vendors? In this session, you’ll learn to craft a decision tree customized to your business that will prioritize each step of the way as you stretch to new international markets.

GLOBAL E-RETAILING: Capture New Customers Beyond U.S. Shores

Whether your global aspirations are grand or modest, there is one certainty: It’s all changing fast. Trends, opportunities and challenges identified last year are out of date today. This package of presentations will examine what’s going on now in emerging international markets and what to expect in the next 18 months with regard to market entry strategies, online payment options, logistical considerations and opportunities you may have ruled out – such as overseas online marketplaces – but ought to reconsider. Our speakers will take you through their experiences building an e-commerce business in China and Latin America, where there is much growth, and also Europe and beyond so you can assess where your best next move will be to launch or expand e-commerce operations abroad.
 

Wednesday, June 3, 2015 - 11:00am to 11:45am

So You Think You Know What Foreign Online Marketplaces are About? Think Again!

High-end brands often shy away from online marketplaces with the notion that marketplaces can cheapen their images. But in foreign markets, particularly China, the vast majority of online sales (in China some 80%) come through marketplaces. This session will show how online marketplaces in other countries are a different animal from those in the United States. Online marketplaces overseas have their own paid search models, offer an opportunity for retailers to create a full e-commerce site within a marketplace, and most importantly, are where many consumers start their online shopping. Our first speaker will share experiences selling via marketplaces in China and our second speaker will share examples of U.S. e-retailers selling on online marketplaces in India. Prepare to rethink how international marketplaces may fit into your growth strategy.

 

GLOBAL E-RETAILING: Capture New Customers Beyond U.S. Shores

Whether your global aspirations are grand or modest, there is one certainty: It’s all changing fast. Trends, opportunities and challenges identified last year are out of date today. This package of presentations will examine what’s going on now in emerging international markets and what to expect in the next 18 months with regard to market entry strategies, online payment options, logistical considerations and opportunities you may have ruled out – such as overseas online marketplaces – but ought to reconsider. Our speakers will take you through their experiences building an e-commerce business in China and Latin America, where there is much growth, and also Europe and beyond so you can assess where your best next move will be to launch or expand e-commerce operations abroad.
 

Wednesday, June 3, 2015 - 11:45am to 1:30pm

Lunch

GLOBAL E-RETAILING: Capture New Customers Beyond U.S. Shores

Whether your global aspirations are grand or modest, there is one certainty: It’s all changing fast. Trends, opportunities and challenges identified last year are out of date today. This package of presentations will examine what’s going on now in emerging international markets and what to expect in the next 18 months with regard to market entry strategies, online payment options, logistical considerations and opportunities you may have ruled out – such as overseas online marketplaces – but ought to reconsider. Our speakers will take you through their experiences building an e-commerce business in China and Latin America, where there is much growth, and also Europe and beyond so you can assess where your best next move will be to launch or expand e-commerce operations abroad.
 

Wednesday, June 3, 2015 - 1:30pm to 2:00pm

Go South and Rise Above Logistical, Regulatory and Cultural Barriers in Latin America

Agustin Torres - Chief Executive Officer, Managing Director - eWorld

Sean Summers - Vice President, Marketplace - MercadoLibre

Sure, China gets a ton of ink on growing e-commerce, but retailers who really want to get in on the ground floor of online sales would be remiss to dismiss Latin America. A new Forrester report forecasts combined e-commerce revenue in Brazil, Argentina and Mexico will increase from $20 billion in 2013 to $47 billion in 2018. E-commerce is just starting to emerge in the region and retailers who figure out the hurdles (and there are many) over the next few years will enjoy growing e-commerce for years to come. This session will explain how to navigate logistical barriers, regulations, online shopping trust issues and more in Latin America.

GLOBAL E-RETAILING: Capture New Customers Beyond U.S. Shores

Whether your global aspirations are grand or modest, there is one certainty: It’s all changing fast. Trends, opportunities and challenges identified last year are out of date today. This package of presentations will examine what’s going on now in emerging international markets and what to expect in the next 18 months with regard to market entry strategies, online payment options, logistical considerations and opportunities you may have ruled out – such as overseas online marketplaces – but ought to reconsider. Our speakers will take you through their experiences building an e-commerce business in China and Latin America, where there is much growth, and also Europe and beyond so you can assess where your best next move will be to launch or expand e-commerce operations abroad.
 

Wednesday, June 3, 2015 - 2:00pm to 2:30pm

Digging In: A Multifaceted Approach to Building a Brand Abroad

Jose Nino - Director of E-Commerce Marketing, Customer Acquisition - Perry Ellis

When a U.S.-based company enters a new market outside its home country, the approach can be tentative: small scale test, refine, expand, repeat. Geo-cloning, however, is not always the prudent move. For Perry Ellis, which entered the Latin American market in late 2013, the approach is region-specific. For each brand, the company created 16 subdomains, each of which caters to customers in a particular area. Also tailored to each market are Google Campaign initiatives, predictive/dynamic display and customer profiling to deliver an online experience unique to each region. In this session, Perry Ellis will chart the 18-month journey and lessons learned while building out its business in Latin America.

GLOBAL E-RETAILING: Capture New Customers Beyond U.S. Shores

Whether your global aspirations are grand or modest, there is one certainty: It’s all changing fast. Trends, opportunities and challenges identified last year are out of date today. This package of presentations will examine what’s going on now in emerging international markets and what to expect in the next 18 months with regard to market entry strategies, online payment options, logistical considerations and opportunities you may have ruled out – such as overseas online marketplaces – but ought to reconsider. Our speakers will take you through their experiences building an e-commerce business in China and Latin America, where there is much growth, and also Europe and beyond so you can assess where your best next move will be to launch or expand e-commerce operations abroad.
 

Wednesday, June 3, 2015 - 2:30pm to 3:15pm

Making a Global Play? There are Many Ways to Pay

Philipp Povel - Chief Executive Officer, Co-Founder - Dafiti

Nadine Späth - Manager, Consumer Markets, E-Commerce - Germany Trade and Invest

Expanding your e-commerce business outside the United States opens the floodgates to numerous market entry questions, not the least of which involves payments. Customers in different parts of the world have vastly different expectations and behaviors when it comes to paying for goods bought online. Many shoppers overseas do not have credit cards and those who do may be reluctant to use them for Internet purchases. Some shoppers are accustomed to paying Cash on Delivery and others don’t expect to pay until weeks after goods are delivered to their home. This session will explore various payment methods popular across countries and how to provide them to consumers.

GLOBAL E-RETAILING: Capture New Customers Beyond U.S. Shores

Whether your global aspirations are grand or modest, there is one certainty: It’s all changing fast. Trends, opportunities and challenges identified last year are out of date today. This package of presentations will examine what’s going on now in emerging international markets and what to expect in the next 18 months with regard to market entry strategies, online payment options, logistical considerations and opportunities you may have ruled out – such as overseas online marketplaces – but ought to reconsider. Our speakers will take you through their experiences building an e-commerce business in China and Latin America, where there is much growth, and also Europe and beyond so you can assess where your best next move will be to launch or expand e-commerce operations abroad.
 

Wednesday, June 3, 2015 - 3:15pm to 3:30pm

Break

GLOBAL E-RETAILING: Capture New Customers Beyond U.S. Shores

Whether your global aspirations are grand or modest, there is one certainty: It’s all changing fast. Trends, opportunities and challenges identified last year are out of date today. This package of presentations will examine what’s going on now in emerging international markets and what to expect in the next 18 months with regard to market entry strategies, online payment options, logistical considerations and opportunities you may have ruled out – such as overseas online marketplaces – but ought to reconsider. Our speakers will take you through their experiences building an e-commerce business in China and Latin America, where there is much growth, and also Europe and beyond so you can assess where your best next move will be to launch or expand e-commerce operations abroad.
 

Wednesday, June 3, 2015 - 3:30pm to 4:00pm

Successful Fulfillment Adventures: Tales on Two Continents

Roberto Rodarte - Chief Executive Officer - Gaudena

Ricardo Flores - Chief Marketing Officer - Wine.com

The vital importance of effective fulfillment cannot be understated and the challenges are wildly different in various parts of the world. In China, e-commerce companies are investing heavily to build robust delivery networks and competition is hot to offer shoppers special services. In other places, like Latin America, poor infrastructure represents a significant challenge for fulfillment and delivery of online orders. In Mexico, cash on delivery is an important option to offer. Our speaker from Gaudena.com, which delivers to 95% of Mexico, will reveal how it offers exceptional service and fast delivery, rather than compete on price. Our speaker from Brazil, where infrastructure is sadly lacking, will candidly share the how the company overcame obstacles to offer three-day shipping in remote parts of the country. Both speakers will outline the resources brought to bear and lessons learned along the way to achieving their delivery and fulfillment objectives.

GLOBAL E-RETAILING: Capture New Customers Beyond U.S. Shores

Whether your global aspirations are grand or modest, there is one certainty: It’s all changing fast. Trends, opportunities and challenges identified last year are out of date today. This package of presentations will examine what’s going on now in emerging international markets and what to expect in the next 18 months with regard to market entry strategies, online payment options, logistical considerations and opportunities you may have ruled out – such as overseas online marketplaces – but ought to reconsider. Our speakers will take you through their experiences building an e-commerce business in China and Latin America, where there is much growth, and also Europe and beyond so you can assess where your best next move will be to launch or expand e-commerce operations abroad.
 

Wednesday, June 3, 2015 - 4:00pm to 4:30pm

A Global Reset: How One Company Organizes for Cross-Brand Collaboration

Jeremy Liebowitz - Vice President, Global E-Commerce - Newell Rubbermaid

Ramping up to expand e-commerce business globally involves lots of moving parts including people, process and technology. Some companies take a widely distributed approach and others opt for a centralized e-commerce strategy to concentrate talent and resources across functional areas. Our speaker will detail how it’s optimizing the online experience for diverse brands with varying consumer behaviors, such as that of research-driven shoppers seeking deep detail on the safety attributes of a child’s car seat, to the very simple, but tactile experience expected by shoppers of writing instruments. Our speaker will share early wins, lessons and longer-term goals to grow e-commerce globally.

GLOBAL E-RETAILING: Capture New Customers Beyond U.S. Shores

Whether your global aspirations are grand or modest, there is one certainty: It’s all changing fast. Trends, opportunities and challenges identified last year are out of date today. This package of presentations will examine what’s going on now in emerging international markets and what to expect in the next 18 months with regard to market entry strategies, online payment options, logistical considerations and opportunities you may have ruled out – such as overseas online marketplaces – but ought to reconsider. Our speakers will take you through their experiences building an e-commerce business in China and Latin America, where there is much growth, and also Europe and beyond so you can assess where your best next move will be to launch or expand e-commerce operations abroad.
 

SMALL RETAILERS: Big Results on Careful Investments

In e-commerce, you have to spend to succeed. But if you’re a small retailer, you have to be extra vigilant in how you spend because ever-new technologies and approaches can eat your funds very quickly. This group of sessions will help small and mid-sized retailers determine the best ways to spend for success without going broke.

Wednesday, June 3, 2015 - 9:30am to 10:30am

BREAK

SMALL RETAILERS: Big Results on Careful Investments

In e-commerce, you have to spend to succeed. But if you’re a small retailer, you have to be extra vigilant in how you spend because ever-new technologies and approaches can eat your funds very quickly. This group of sessions will help small and mid-sized retailers determine the best ways to spend for success without going broke.

Wednesday, June 3, 2015 - 10:30am to 11:00am

How to Make Small Beautiful: Attracting and Retaining Talent

Ken Burkeen - Founder & CEO - Huetiful

Sam Sisakhti - Founder - USTrendy

One of the challenges of running a small business in a hot industry is finding and then keeping talented professionals. Especially when growth is so strong and resource-rich big companies are sucking up anyone with experience, keeping your team together represents a challenge. Our speakers will explain how their companies recruited and retained e-commerce teams without breaking the bank. 

SMALL RETAILERS: Big Results on Careful Investments

In e-commerce, you have to spend to succeed. But if you’re a small retailer, you have to be extra vigilant in how you spend because ever-new technologies and approaches can eat your funds very quickly. This group of sessions will help small and mid-sized retailers determine the best ways to spend for success without going broke.

Wednesday, June 3, 2015 - 11:00am to 11:45am

David vs. Goliath: Technology for Leveling the Playing Field for Small to Mid-Sized Retailers

Andrew Scarbrough - Chief Executive Officer - Delegator.com

Large retailers can afford the technology that helps them grow exponentially. Smaller retailers struggle with such investments. But that doesn’t mean small retailers have to struggle with second-rate technology. A slew of free and low-cost technology exists that can help smaller retailers thrive—if they know where to look for these tools. A retailer and a provider of services in many areas of e-commerce will detail some of the latest tools in all areas that small retailers can employ without busting their budgets that will help place them on a par with the biggest online retailers. 

SMALL RETAILERS: Big Results on Careful Investments

In e-commerce, you have to spend to succeed. But if you’re a small retailer, you have to be extra vigilant in how you spend because ever-new technologies and approaches can eat your funds very quickly. This group of sessions will help small and mid-sized retailers determine the best ways to spend for success without going broke.

Wednesday, June 3, 2015 - 11:45am to 12:30pm

How I got into the Top 500

Reaching Internet Retailer’s Top 500 is not easy if you’re a start-up. It takes the right investments in the right technology, marketing, merchandising, operating systems and more. This session will tell the story of how two retailers broke into the Top 500. They will explain how they made the decisions that got them where they are today and how they plan to stay there. 

SMALL RETAILERS: Big Results on Careful Investments

In e-commerce, you have to spend to succeed. But if you’re a small retailer, you have to be extra vigilant in how you spend because ever-new technologies and approaches can eat your funds very quickly. This group of sessions will help small and mid-sized retailers determine the best ways to spend for success without going broke.

Wednesday, June 3, 2015 - 12:30pm to 2:15pm

Lunch

SMALL RETAILERS: Big Results on Careful Investments

In e-commerce, you have to spend to succeed. But if you’re a small retailer, you have to be extra vigilant in how you spend because ever-new technologies and approaches can eat your funds very quickly. This group of sessions will help small and mid-sized retailers determine the best ways to spend for success without going broke.

Wednesday, June 3, 2015 - 2:15pm to 2:45pm

Choosing Your Spots On—and Your Battles With—Amazon

Amazon’s gravitational pull is so strong it’ sometimes hard to resist – or, if you work with Amazon, to know how to get out of orbit. Retailer U.S. Patriot Tactical, which sells military-related gear, has adopted a number of ways to work with and compete with Amazon. Among the approaches: sell only commonly available items on Amazon’s Marketplace and save the unique, high-margin items for your own web site; buy up all a manufacturer’s inventory for unique items to prevent Amazon (and others, for that matter) from selling the same thing; create unique product descriptions for SEO purposes, something that larger retailers are usually unable to do because of the vast reach of their products. President Paul Yoo will explain how he approaches these tactics and the results that U.S. Patriot Tactical has achieved.

SMALL RETAILERS: Big Results on Careful Investments

In e-commerce, you have to spend to succeed. But if you’re a small retailer, you have to be extra vigilant in how you spend because ever-new technologies and approaches can eat your funds very quickly. This group of sessions will help small and mid-sized retailers determine the best ways to spend for success without going broke.

Wednesday, June 3, 2015 - 2:45pm to 3:15pm

Shipping Secrets of Successful Small Retailers: 5 Tactics Every Retailer Should Know

Eric Nash - Senior Director, Online Marketing - Stamps

Mark Le Vine - Owner, Partner - Bubblefast.com

Shipping costs are a critical issue that affects every company's ROI. Quick example: Carriers’ prices for shipping to different distances from your warehouse could vary by $1 or more per package. A small retailer who ships 100,000 packages a year could realize significant gains by carefully choosing the right carrier for each delivery. Now, with rate increases, surcharges and new carrier products being introduced every year, finding the cheapest shipping option can be a significant challenge. Our speakers will outline 5 shipping tactics every organization should implement immediately to lower costs. They will discuss specifics about tools that will help you rate-shop across multiple carriers, how the new dimensional weight pricing structure will impact your bottom line, and the packaging strategies that will increase profits.

SMALL RETAILERS: Big Results on Careful Investments

In e-commerce, you have to spend to succeed. But if you’re a small retailer, you have to be extra vigilant in how you spend because ever-new technologies and approaches can eat your funds very quickly. This group of sessions will help small and mid-sized retailers determine the best ways to spend for success without going broke.

Wednesday, June 3, 2015 - 3:15pm to 3:30pm

Break

SMALL RETAILERS: Big Results on Careful Investments

In e-commerce, you have to spend to succeed. But if you’re a small retailer, you have to be extra vigilant in how you spend because ever-new technologies and approaches can eat your funds very quickly. This group of sessions will help small and mid-sized retailers determine the best ways to spend for success without going broke.

Wednesday, June 3, 2015 - 3:30pm to 4:00pm

The Three Best Ideas I Ever Had

Joel Schlessinger MD - President, LovelySkin.com - LovelySkin.com

In the belief that everyone can learn from everyone else, this session will feature e-retailers sharing ideas that they believe led them to success. The executives in this session will provide their own tips on how they grew their businesses, how they compete effectively, where they find ideas, and more. If time permits, the speakers will ask the audience to provide additional ideas. 

SMALL RETAILERS: Big Results on Careful Investments

In e-commerce, you have to spend to succeed. But if you’re a small retailer, you have to be extra vigilant in how you spend because ever-new technologies and approaches can eat your funds very quickly. This group of sessions will help small and mid-sized retailers determine the best ways to spend for success without going broke.

Wednesday, June 3, 2015 - 4:00pm to 4:45pm

Three Competing Investor Pitches Show How to Perfect Your Own

George Deeb - Managing Partner - Red Rocket Ventures

Ross Peterson - Chief Executive Officer - Blitsy

Sharon Schneider - co-founder and CEO - Moxie Jean

Jeff Eckerling - Chief Executive Officer - DoogyLoot

Funding pitches to potential investors are a fact of life for new e-commerce companies looking to grow. Past the point of turning to angel investors, friends and family, in securing the next round of funding, established but still-young companies on their way up must deliver pitches that grab the attention of professional investors, inspire confidence and present key information as creatively, and as succinctly, as possible. In this session, hear and vote on three real-life pitches prepared by growing e-commerce companies seeking investment to take their business to the next level, and hear the feedback from a venture firm with long experience advising Internet companies. The audience will vote to determine which pitch wins a day of consulting—and attendees will gain valuable tips on how to refine their own investor pitches.

SMALL RETAILERS: Big Results on Careful Investments

In e-commerce, you have to spend to succeed. But if you’re a small retailer, you have to be extra vigilant in how you spend because ever-new technologies and approaches can eat your funds very quickly. This group of sessions will help small and mid-sized retailers determine the best ways to spend for success without going broke.

E-MARKETING: Bringing shoppers through the door

The web broadens the universe of places and products for shoppers to peruse. And in an age of increasing competition, it’s every e-retailer’s challenge to capture that activity for their store. From e-mail to display ads to mobile and affiliate marketing, this session will highlight the latest tips, tactics and opportunities for online marketers to connect with shoppers—wherever they may be—and invite them in to browse and buy.

Wednesday, June 3, 2015 - 9:30am to 10:30am

BREAK

E-MARKETING: Bringing shoppers through the door

The web broadens the universe of places and products for shoppers to peruse. And in an age of increasing competition, it’s every e-retailer’s challenge to capture that activity for their store. From e-mail to display ads to mobile and affiliate marketing, this session will highlight the latest tips, tactics and opportunities for online marketers to connect with shoppers—wherever they may be—and invite them in to browse and buy.

Wednesday, June 3, 2015 - 10:30am to 11:00am

Hyperpersonalize Your Email Marketing

Nathan Decker - Vice President, Marketing - EVO Gear

Fayez Mohamood - Co-Founder and CEO - Triggermail

Personalization is one of the top trends driving results today in e-mail marketing. And automated, event-based e-mails generated by a change in customer behavior or status are the latest wrinkle in personalization efforts that are more sharply defined and customer-specific than ever. In this session, you’ll hear from a retailer and a vendor expert how dynamic personalization via e-mail retargeting—keying triggered e-mail in real time to on-site behavior—dramatically increased revenue from the e-mail channel. 

E-MARKETING: Bringing shoppers through the door

The web broadens the universe of places and products for shoppers to peruse. And in an age of increasing competition, it’s every e-retailer’s challenge to capture that activity for their store. From e-mail to display ads to mobile and affiliate marketing, this session will highlight the latest tips, tactics and opportunities for online marketers to connect with shoppers—wherever they may be—and invite them in to browse and buy.

Wednesday, June 3, 2015 - 11:00am to 11:45am

Smart Display Advertising: Building Your Brand without Wasting a Fortune

Display advertising is often a deep money pit with little measurable returns for e-commerce merchants.   Yet for retailers attempting to build a brand, no form of digital advertising beats display. But simply putting display ad spend under the “branding” category isn’t a license to waste money. Smart display advertising must employ shrewd segmentation using audience demographics, socioeconomic data, geography, and pre-defined interest categories, and it must overlay relevant site placements to capture the audience when it is most attentive to your message. In this session, two retailers will provide high-level tactics to help you devise your own smart display advertising strategy.

E-MARKETING: Bringing shoppers through the door

The web broadens the universe of places and products for shoppers to peruse. And in an age of increasing competition, it’s every e-retailer’s challenge to capture that activity for their store. From e-mail to display ads to mobile and affiliate marketing, this session will highlight the latest tips, tactics and opportunities for online marketers to connect with shoppers—wherever they may be—and invite them in to browse and buy.

Wednesday, June 3, 2015 - 11:45am to 12:30pm

Why Second-Generation Affiliate Programs Are Producing Better Results

Robert Glazer - Founder, Managing Director - Acceleration Partners

Greg Hintz - General Manager - Tiny Prints

Online retailers are waking up to the fact that many affiliate marketing programs don’t deliver incremental revenue as promised, and cannibalize existing marketing channels and damage their brand. But taking a closer look at programs under an attribution lens can pay huge dividends. Second-generation affiliate marketing programs target a different base of partners and use better analytics and advanced attribution to drive revenue in a more brand-supportive way. You’ll hear from a retailer on how it’s updated its affiliate program for better results and the vendor expert supporting that growth. You’ll gain visibility into the future of affiliate programs and performance marketing as well as tangible takeaways to try at home.

E-MARKETING: Bringing shoppers through the door

The web broadens the universe of places and products for shoppers to peruse. And in an age of increasing competition, it’s every e-retailer’s challenge to capture that activity for their store. From e-mail to display ads to mobile and affiliate marketing, this session will highlight the latest tips, tactics and opportunities for online marketers to connect with shoppers—wherever they may be—and invite them in to browse and buy.

Wednesday, June 3, 2015 - 12:30pm to 2:15pm

Lunch

E-MARKETING: Bringing shoppers through the door

The web broadens the universe of places and products for shoppers to peruse. And in an age of increasing competition, it’s every e-retailer’s challenge to capture that activity for their store. From e-mail to display ads to mobile and affiliate marketing, this session will highlight the latest tips, tactics and opportunities for online marketers to connect with shoppers—wherever they may be—and invite them in to browse and buy.

Wednesday, June 3, 2015 - 2:15pm to 2:45pm

Bonding With Shoppers: How Mobile Is Mastering Promotions and Sales

Jag Bath - Senior Vice President, Product - RetailMeNot

Consumers’ adoption of mobile is one huge new trend in e-commerce. And online shoppers’ addiction to promotions is well known. Retailers who have mastered these new realities are thriving, and in this session, you’ll learn how.  RetailMeNot’s proprietary research shows how the two trends are combining to drive sales. The company will reveal the surprising motivations and emotions that drive deal seeking behavior and the critical role mobile plays throughout. You’ll also hear from a leading retailer on how to construct intelligent mobile promotions that form an emotional bond with individual shoppers, while driving purchases. You’ll learn what consumers are thinking and feeling during the shopping journey, and how to effectively translate promotional strategies to mobile. 

E-MARKETING: Bringing shoppers through the door

The web broadens the universe of places and products for shoppers to peruse. And in an age of increasing competition, it’s every e-retailer’s challenge to capture that activity for their store. From e-mail to display ads to mobile and affiliate marketing, this session will highlight the latest tips, tactics and opportunities for online marketers to connect with shoppers—wherever they may be—and invite them in to browse and buy.

Wednesday, June 3, 2015 - 2:45pm to 3:15pm

The Truth About Cross-Device Marketing

Identity matters across the different devices consumers use because marketers want to be relevant and connect with the right people at the right time across the customer journey. But many online retailers are hampered by ineffective data integrations, audience targeting, ad buys and measurement.  Learn the latest on tracking consumer identity across devices and what this can bring to your cross-device campaign results. 

E-MARKETING: Bringing shoppers through the door

The web broadens the universe of places and products for shoppers to peruse. And in an age of increasing competition, it’s every e-retailer’s challenge to capture that activity for their store. From e-mail to display ads to mobile and affiliate marketing, this session will highlight the latest tips, tactics and opportunities for online marketers to connect with shoppers—wherever they may be—and invite them in to browse and buy.

Wednesday, June 3, 2015 - 3:15pm to 3:30pm

Break

E-MARKETING: Bringing shoppers through the door

The web broadens the universe of places and products for shoppers to peruse. And in an age of increasing competition, it’s every e-retailer’s challenge to capture that activity for their store. From e-mail to display ads to mobile and affiliate marketing, this session will highlight the latest tips, tactics and opportunities for online marketers to connect with shoppers—wherever they may be—and invite them in to browse and buy.

Wednesday, June 3, 2015 - 3:30pm to 4:00pm

Mobile Marketing Musts

Danielle Savin - Director, Digital Marketing - Lyons Consulting Group

The most effective mobile commerce businesses concentrate on “user-first” experiences, reflecting an understanding that each e-mail, web property, app, push notification, newspaper ad or other touch point contributes to the whole experience for each user. Mobile has only recently exposed this holistic approach, as it’s the first time customers can be consistently identified across disparate browsing and buying experiences. In this session you’ll learn what user-first design is, gain an understanding of mobile measurement and analytics tools, discover the opportunities in mobile ad deep-linking and more.

E-MARKETING: Bringing shoppers through the door

The web broadens the universe of places and products for shoppers to peruse. And in an age of increasing competition, it’s every e-retailer’s challenge to capture that activity for their store. From e-mail to display ads to mobile and affiliate marketing, this session will highlight the latest tips, tactics and opportunities for online marketers to connect with shoppers—wherever they may be—and invite them in to browse and buy.

Wednesday, June 3, 2015 - 4:00pm to 4:45pm

Top Metrics That Matter: Get Ready for Holiday 2015 with Key Date from Holiday 2014

David Brussin - Chief Executive Officer, Founder - Monetate

The 2014 holiday shopping season is over—but its victories and challenges greatly impact e-retailers' business strategies for the year. In this quick-hitting review of the most important lessons from the 2014 holiday session, a retailer and a vendor expert will deliver surprising insights from an analysis of more than 600 million online shopping sessions. You’ll learn which marketing methods worked and which  weren’t effective, and you’ll gain clear insights into why. You’ll leave with knowledge of demonstrated best practices in marketing from last year’s fourth quarter that will propel your business forward in Holiday 2015.

E-MARKETING: Bringing shoppers through the door

The web broadens the universe of places and products for shoppers to peruse. And in an age of increasing competition, it’s every e-retailer’s challenge to capture that activity for their store. From e-mail to display ads to mobile and affiliate marketing, this session will highlight the latest tips, tactics and opportunities for online marketers to connect with shoppers—wherever they may be—and invite them in to browse and buy.

Main Day 2

Thursday, June 4, 2015

General Sessions

Sessions by Track

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: Underlying Every Great Site Are Great Systems

Winning e-commerce sites are built on strong foundations. The distribution system that keep inventory stocked and ready for shipping, the last mile that delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an enormous impact on shoppers’ experience with your online store and a big influence on whether they’ll return. This group of sessions will focus on the out-of-view operations vital to a site’s success.

Thursday, June 4, 2015 - 9:30am to 10:30am

Break

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: Underlying Every Great Site Are Great Systems

Winning e-commerce sites are built on strong foundations. The distribution system that keep inventory stocked and ready for shipping, the last mile that delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an enormous impact on shoppers’ experience with your online store and a big influence on whether they’ll return. This group of sessions will focus on the out-of-view operations vital to a site’s success.

Thursday, June 4, 2015 - 10:30am to 11:00am

Weighty Matters: Saving on Shipping Now

James Rhee - President - Ashley Stewart

Maria Haggerty - Chief Executive Officer, Founder - Dotcom Distribution

UPS and other logistics companies have been switching to a new, dimensional pricing model. Charging retailers for ground delivery according to package size rather than weight increases what retailers must may for smaller, lighter items, like apparel—items whose lower shipping cost under the earlier pay-by-weight model could be absorbed into free shipping programs popular with consumers. In this session, discover what you can do to ship smart under carriers' new pricing structure that favors smaller, denser packages over larger, light packages that have become the norm in shipping goods ordered online. Learn how to revamp your shipping strategy including the use of space-saving packaging and balancing inexpensive and fast shipping.

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: Underlying Every Great Site Are Great Systems

Winning e-commerce sites are built on strong foundations. The distribution system that keep inventory stocked and ready for shipping, the last mile that delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an enormous impact on shoppers’ experience with your online store and a big influence on whether they’ll return. This group of sessions will focus on the out-of-view operations vital to a site’s success.

Thursday, June 4, 2015 - 11:00am to 11:45am

Social Media for Customer Service: Measuring Performance for Maximum Value

Management of a retailer’s social presence – Facebook, Twitter, even visual social sites like Pinterest – often rests with the retailer’s marketing department. But making the most of social channels’ additional potential to deliver great customer service requires special handling in line with the goals of the contact center—and different metrics to evaluate success alongside traditional channels of e-mail, phone and chat. In this session, a retailer will share how metrics such as volume, response time and sentiment offered a clear picture of how customer service as delivered on social sites performed against the goals of customer satisfaction, first contact resolution and more. You’ll also hear from a vendor expert on best practices for measuring the performance of your own online social presence as a customer service channel.

 

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: Underlying Every Great Site Are Great Systems

Winning e-commerce sites are built on strong foundations. The distribution system that keep inventory stocked and ready for shipping, the last mile that delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an enormous impact on shoppers’ experience with your online store and a big influence on whether they’ll return. This group of sessions will focus on the out-of-view operations vital to a site’s success.

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: Underlying Every Great Site Are Great Systems

Winning e-commerce sites are built on strong foundations. The distribution system that keep inventory stocked and ready for shipping, the last mile that delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an enormous impact on shoppers’ experience with your online store and a big influence on whether they’ll return. This group of sessions will focus on the out-of-view operations vital to a site’s success.

Thursday, June 4, 2015 - 1:30pm to 2:00pm

Customer Service: Help for Customers + Feedback for Retailers = Benefits for Both

Katie Laird - Social Media Manger - Blinds.com

Blinds.com works hard to remove every barrier to online orders. The retailer combines data from post-call survey, its contact center, ratings and reviews, customer feedback from social media and even a letter it sends to every customer post-purchase to find and fix site issues small and large. Whether a small holdup like difficulty finding a link, or a larger issue requiring larger intervention, soliciting feedback through several avenues and blending it for a compete view lets Blinds.com resolve customer issues within minutes—or with the personal attention of a customer service agent, within 48 hours. Anyone can listen, but it takes a coordinated effort to turn customer feedback into action. Learn how Blinds.com is meeting that challenge and take home tips on how those best practices can work for you.

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: Underlying Every Great Site Are Great Systems

Winning e-commerce sites are built on strong foundations. The distribution system that keep inventory stocked and ready for shipping, the last mile that delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an enormous impact on shoppers’ experience with your online store and a big influence on whether they’ll return. This group of sessions will focus on the out-of-view operations vital to a site’s success.

Thursday, June 4, 2015 - 2:00pm to 2:30pm

Strengthening Consumer Trust in E-Commerce Security

Rizwan Housain - Director, Product Management - Semantec

24% of Americans stopped buying online because of recent breaches at Target, eBay and other large companies, according to a Princeton Survey poll last year, and another 56% said they reduced the number of Internet sites they use. Consumers’ increased anxiety about Internet shopping threatens the industry’s growth. Retailers want to gauge the effect on their sales – now, as well as likely future effects –and allay consumer concerns about online security at their sites. This session rounds up what measures leading online retailers have taken to date. You’ll also hear directly from a retailer on how it boosted customer confidence in site security in an approach that also drove increased website conversion and sales.

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: Underlying Every Great Site Are Great Systems

Winning e-commerce sites are built on strong foundations. The distribution system that keep inventory stocked and ready for shipping, the last mile that delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an enormous impact on shoppers’ experience with your online store and a big influence on whether they’ll return. This group of sessions will focus on the out-of-view operations vital to a site’s success.

Thursday, June 4, 2015 - 2:30pm to 3:15pm

Growing Global: Navigating International Distribution

Tim Sailor - Chief Executive Officer - Navigo Consulting Group

A seamless shipping and distribution strategy is critical to supporting global growth initiatives, and you’ll also need to incorporate best practices and technology to meet the logistical and operational challenges. This session will walk you through how to build a global distribution strategy. It will cover operational efficiencies, shipping mode choices, service enhancements, technical requirements and how to achieve best-in-class service pricing. You’ll discover how to steer a cost-effective course through all of these and more to develop your own approach to the logistics of growing globally.

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: Underlying Every Great Site Are Great Systems

Winning e-commerce sites are built on strong foundations. The distribution system that keep inventory stocked and ready for shipping, the last mile that delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an enormous impact on shoppers’ experience with your online store and a big influence on whether they’ll return. This group of sessions will focus on the out-of-view operations vital to a site’s success.

Thursday, June 4, 2015 - 3:15pm to 3:30pm

Break

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: Underlying Every Great Site Are Great Systems

Winning e-commerce sites are built on strong foundations. The distribution system that keep inventory stocked and ready for shipping, the last mile that delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an enormous impact on shoppers’ experience with your online store and a big influence on whether they’ll return. This group of sessions will focus on the out-of-view operations vital to a site’s success.

Thursday, June 4, 2015 - 3:30pm to 4:00pm

Four Global Payments Trends and Best Practices You Can’t Afford to Miss

Souheil Badran - Senior Vice President and General Manager - Digital River World Payments

The world of global online payments is highly fragmented. Consumer payment preferences and financial infrastructure vary by country and broadband connections are inconsistent. In this session, a seasoned global payments executive will offer insights on how to turn your global payment program into a profit center instead of a cost center. You’ll learn about emerging geographies that should be on everyone’s radar and best practices for building a global payments program. A retailer will offer practical tips as well as potential pitfalls and a first-person perspective on its experience with current and emerging payment trends.

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS: Underlying Every Great Site Are Great Systems

Winning e-commerce sites are built on strong foundations. The distribution system that keep inventory stocked and ready for shipping, the last mile that delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an enormous impact on shoppers’ experience with your online store and a big influence on whether they’ll return. This group of sessions will focus on the out-of-view operations vital to a site’s success.

Thursday, June 4, 2015 - 4:00pm to 4:45pm

Graduating to Automated Fulfillment: Along the Growth Path, When—And At What Cost?

Unique order fulfillment challenges face growing online retailers today. The rate of e-commerce sales growth is unpredictable, yet fulfillment operations are capital- and labor-intensive fixed costs. At the same time, shoppers’ expectations of fast delivery and easy returns are rising. At what point does it makes sense to move to an automated warehouse or distribution center, especially for small to mid-size retailers that must watch every expenditure? In this session, you’ll learn how growing e-retailers can add automation elements to fulfillment in ways that boost throughput and lower costs without breaking the bank.

SOCIAL COMMERCE & MARKETING: Make Your Social Play Pay

There’s a lot of uncertainty and big promises in the social marketing world. This track will separate the hot ideas from the hype to help you focus on the social platforms best suited to your business and plot a strategy to heighten the brand’s image in shoppers’ minds. Learn how to entice customers to join your journey so everyone has fun, shares valuable insights and advice—all while building sales. The rules are always being rewritten in social networking channels so now is the time to experiment and speed through the learning curve so you are better prepared for the next big thing in social.

Thursday, June 4, 2015 - 9:30am to 10:30am

Break

SOCIAL COMMERCE & MARKETING: Make Your Social Play Pay

There’s a lot of uncertainty and big promises in the social marketing world. This track will separate the hot ideas from the hype to help you focus on the social platforms best suited to your business and plot a strategy to heighten the brand’s image in shoppers’ minds. Learn how to entice customers to join your journey so everyone has fun, shares valuable insights and advice—all while building sales. The rules are always being rewritten in social networking channels so now is the time to experiment and speed through the learning curve so you are better prepared for the next big thing in social.

Thursday, June 4, 2015 - 10:30am to 11:15am

Separating the Social Time-Suckers from the Money Makers

Sarah Evans - Digital Correspondent, Founder - Sevans Strategy

Snapchat? Yo? Bubblews? Sulia? Ello? They’re all very shiny – but are these for you? Blink and there’s yet another new social platform out there to investigate to determine if it merits a proof of concept trial, full-bore deployment into the marketing plan–or a thumbs down. A social media expert will walk attendees through the critical first steps of evaluating any new social platform before taking the plunge. Will the new platform complement–or disrupt–the healthy social engagement you’ve already nurtured? What’s the financial risk of deploying (and possibly abandoning) the platform? What are the telltale signs of a flash-in-the-pan platform that won’t be around next year? This session will examine the total landscape of emerging social platforms and help e-retailers identify which ones merit investment and which social platforms warrant only a nominal, if any, investment of resources.

SOCIAL COMMERCE & MARKETING: Make Your Social Play Pay

There’s a lot of uncertainty and big promises in the social marketing world. This track will separate the hot ideas from the hype to help you focus on the social platforms best suited to your business and plot a strategy to heighten the brand’s image in shoppers’ minds. Learn how to entice customers to join your journey so everyone has fun, shares valuable insights and advice—all while building sales. The rules are always being rewritten in social networking channels so now is the time to experiment and speed through the learning curve so you are better prepared for the next big thing in social.

Thursday, June 4, 2015 - 11:15am to 11:45am

Dream Up Creative Campaigns on Vine Time

Danny Gavin - Vice President and Director, Marketing - Brian Gavin Diamonds

Money may not grow on trees but precious stones have grown on Vine for Brian Gavin Diamonds, whose integrated marketing campaign on the short-form, video-sharing service produced sparkling results right from the get-go. Our first speaker will show how minimal investment in 6-second Vine videos boosted web site traffic and generated 416,000 viewings in the first few weeks. Our second speaker will share hard and soft metrics from a recent successful Vine campaign that yielded free and fresh content for the e-retailer’s web site. Attendees will come away with cost-effective, do-it-tomorrow ways to leverage Vine without spending too much money–or time. 

SOCIAL COMMERCE & MARKETING: Make Your Social Play Pay

There’s a lot of uncertainty and big promises in the social marketing world. This track will separate the hot ideas from the hype to help you focus on the social platforms best suited to your business and plot a strategy to heighten the brand’s image in shoppers’ minds. Learn how to entice customers to join your journey so everyone has fun, shares valuable insights and advice—all while building sales. The rules are always being rewritten in social networking channels so now is the time to experiment and speed through the learning curve so you are better prepared for the next big thing in social.

SOCIAL COMMERCE & MARKETING: Make Your Social Play Pay

There’s a lot of uncertainty and big promises in the social marketing world. This track will separate the hot ideas from the hype to help you focus on the social platforms best suited to your business and plot a strategy to heighten the brand’s image in shoppers’ minds. Learn how to entice customers to join your journey so everyone has fun, shares valuable insights and advice—all while building sales. The rules are always being rewritten in social networking channels so now is the time to experiment and speed through the learning curve so you are better prepared for the next big thing in social.

Thursday, June 4, 2015 - 1:30pm to 2:15pm

Unlocking the E-Commerce Power of Consumer-Generated Images

Shawna Hausman - Vice President, E-Commerce, Digital Marketing - giggle

Pau Sabria - Chief Executive Officer, Co-Founder - Olapic

With 20 billion images and more than 200 million people posting to Instagram monthly, there’s no doubt the photo-sharing social network offers rich opportunities for e-retailers and brands. In this session, attendees will learn how children’s clothing brand Giggle pulls user-generated content from Instagram, Twitter and other social networks back to its own site pages to create a more engaging and authentic e-commerce experience while driving incremental sales. Speakers from Giggle and Olapic, a platform that gathers and curates content, will show how organizing images in galleries, using hashtags and linking to relevant products, reviews and recommendations can help e-retailers in all verticals enhance site engagement and increase sales.

SOCIAL COMMERCE & MARKETING: Make Your Social Play Pay

There’s a lot of uncertainty and big promises in the social marketing world. This track will separate the hot ideas from the hype to help you focus on the social platforms best suited to your business and plot a strategy to heighten the brand’s image in shoppers’ minds. Learn how to entice customers to join your journey so everyone has fun, shares valuable insights and advice—all while building sales. The rules are always being rewritten in social networking channels so now is the time to experiment and speed through the learning curve so you are better prepared for the next big thing in social.

Thursday, June 4, 2015 - 2:15pm to 2:45pm

Five Tips to Get People Talking About Your Brand

Nick Palmisciano - President, Founder - Ranger Up

Few things prompt tears of joy like unsolicited, glowing praise for the brand from a credible source motivated only by the desire to share something positive. There are ways to encourage brand-building banter in social channels and you’ll hear the top five from an e-retailer that enjoys phenomenal interactivity with customers. Our speaker will offer tips to help you identify hot button subjects to avoid (they may not be as obvious as you think), the critical importance of responding to customer dialogue in timely fashion and how to know when to step out of the conversation so it can find its natural resolution. Attendees will come away with tips to get shoppers talking and keep the chatter going in the one or two social channels most appropriate for the brand because “spray and pray” across all social channels is neither effective nor sustainable for most e-retailers.

SOCIAL COMMERCE & MARKETING: Make Your Social Play Pay

There’s a lot of uncertainty and big promises in the social marketing world. This track will separate the hot ideas from the hype to help you focus on the social platforms best suited to your business and plot a strategy to heighten the brand’s image in shoppers’ minds. Learn how to entice customers to join your journey so everyone has fun, shares valuable insights and advice—all while building sales. The rules are always being rewritten in social networking channels so now is the time to experiment and speed through the learning curve so you are better prepared for the next big thing in social.

Thursday, June 4, 2015 - 2:45pm to 3:15pm

How to Court, Cajole and Catch a Brand Ambassador in Social

Ashish Mistry - Chief Executive Officer, President - KontrolFreek

Align with a high-profile voice in social media whose intelligent commentary is relevant to your customer and soon their impressive following can be yours, drawing positive attention to your brand while building trust. Your social ambassador or affiliate need not be a Hollywood celebrity but rather a widely respected, credible voice within your niche. With due diligence, comfort in ceding control and a genuine respect for the mission of the ambassador you’ve targeted, you can heighten the profile of your brand in social channels. This session will outline the affiliate program at KontrolFreek and provide tips for identifying and approaching affiliates who align with your brand, a personality you’re more likely to find in your own niche market than in Hollywood.

SOCIAL COMMERCE & MARKETING: Make Your Social Play Pay

There’s a lot of uncertainty and big promises in the social marketing world. This track will separate the hot ideas from the hype to help you focus on the social platforms best suited to your business and plot a strategy to heighten the brand’s image in shoppers’ minds. Learn how to entice customers to join your journey so everyone has fun, shares valuable insights and advice—all while building sales. The rules are always being rewritten in social networking channels so now is the time to experiment and speed through the learning curve so you are better prepared for the next big thing in social.

Thursday, June 4, 2015 - 3:15pm to 3:30pm

Break

SOCIAL COMMERCE & MARKETING: Make Your Social Play Pay

There’s a lot of uncertainty and big promises in the social marketing world. This track will separate the hot ideas from the hype to help you focus on the social platforms best suited to your business and plot a strategy to heighten the brand’s image in shoppers’ minds. Learn how to entice customers to join your journey so everyone has fun, shares valuable insights and advice—all while building sales. The rules are always being rewritten in social networking channels so now is the time to experiment and speed through the learning curve so you are better prepared for the next big thing in social.

Thursday, June 4, 2015 - 3:30pm to 4:00pm

Don’t Choke on the Firehose: Making Sense of All That Data from Shoppers’ Social Profiles

Aime Schwartz - Manager, Digital Marketing - King Arthur Flour

There are thousands of data points that can be gathered from shoppers’ social profiles and only a small fraction are important to your online business. Identifying which data points matter and which are mere distractions is no easy task and the irresistible desire to dig in with abandon (and without a roadmap) is usually counterproductive. Our speaker from King Arthur Flour, where social networks drive 15% of traffic, will deconstruct how her team attacked the challenge and selected which information to collect, analyze and mine for ideas to improve communications with customers and fine-tune the web site overall.

SOCIAL COMMERCE & MARKETING: Make Your Social Play Pay

There’s a lot of uncertainty and big promises in the social marketing world. This track will separate the hot ideas from the hype to help you focus on the social platforms best suited to your business and plot a strategy to heighten the brand’s image in shoppers’ minds. Learn how to entice customers to join your journey so everyone has fun, shares valuable insights and advice—all while building sales. The rules are always being rewritten in social networking channels so now is the time to experiment and speed through the learning curve so you are better prepared for the next big thing in social.

Thursday, June 4, 2015 - 4:00pm to 4:45pm

Why You Need a Plan for Instagram

Charlie Cole - President - The Line

Griffin Thall - Chief Executive Officer, Co-Founder - Pura Vida Bracelets

Instagram is growing at breakneck speed with 300 million active users each month. Our speaker from The Line, which operates a content-rich luxury retail site and New York City store called The Apartment, will show how a well-crafted, -managed and -executed Instagram strategy pays dividends in the short and long term. Spontaneity and versatility are key but working within a defined framework, understood by all involved, is equally important. Our second speaker will explain why engagement, a metric on which Instagram outperforms its parent Facebook, is far more essential than sheer volume of fans or followers. Learn creative ways to tell your story and ignite a conversation around your brand via visuals on Instagram.

TECHNOLOGY: Keeping Up with the Evolution

While it’s only one component of e-commerce success, technology is a crucial and fast-changing one. These sessions will help keep attendees up to date with the latest technology and approaches to managing technology.

Thursday, June 4, 2015 - 9:30am to 10:30am

Break

TECHNOLOGY: Keeping Up with the Evolution

While it’s only one component of e-commerce success, technology is a crucial and fast-changing one. These sessions will help keep attendees up to date with the latest technology and approaches to managing technology.

Thursday, June 4, 2015 - 10:30am to 11:00am

The Grass Is Never Greener on the Other Side of a Technology Integration

Scott Cohn - Vice President, E-Commerce - Chinese Laundry

When Scott Cohn joined fashion shoe manufacturer and retailer Chinese Laundry as vice president of e-commerce, he faced e-commerce executives’ worst nightmare: The web platform was incompatible with the rest of the company’s technology. Whether the reason is maximizing the life of a legacy system, budget concerns or management changes, businesses often find themselves piecing together disparate retail management platforms. Whatever makes splintering software among two or more platforms seem attractive at first is quickly overshadowed by compatibility issues that result in all sorts of customer facing headaches—like pricing errors, out-of-stocks and hours wasted chasing down data. Our speaker will explain the gotchas to watch out for when planning technology implementations and best practices for achieving real-time, cross-channel pricing, inventory and CRM continuity.

TECHNOLOGY: Keeping Up with the Evolution

While it’s only one component of e-commerce success, technology is a crucial and fast-changing one. These sessions will help keep attendees up to date with the latest technology and approaches to managing technology.

Thursday, June 4, 2015 - 11:00am to 11:45am

Customizing Your Off-the-Shelf E-Commerce Platform

Even when retailers buy an off-the-shelf e-commerce platform, there’s plenty of work they must do to fit the software to their own situation. Content, products, policies and many other areas dictate the need for at least tweaking the software, if not outright customization. Our speakers will look at the most common types of customizations that e-retailers might face, how they prepared for the custom work their operation required, whether they staffed up in-house or relied on the vendor, and how they managed the process. 

TECHNOLOGY: Keeping Up with the Evolution

While it’s only one component of e-commerce success, technology is a crucial and fast-changing one. These sessions will help keep attendees up to date with the latest technology and approaches to managing technology.

TECHNOLOGY: Keeping Up with the Evolution

While it’s only one component of e-commerce success, technology is a crucial and fast-changing one. These sessions will help keep attendees up to date with the latest technology and approaches to managing technology.

Thursday, June 4, 2015 - 1:30pm to 2:00pm

Keeping Up with the Big Spenders: How to Make the Latest Technology Affordable

Gene Alvarez - Analyst - Gartner

So much of what is designed for e-commerce platforms is first designed to serve the largest retailers, with the technology eventually filtering down to smaller ones. That could put small and mid-sized e-retailers at a disadvantage. But there are ways to stay competitive with the newest technology without the resources commanded by the largest retailers. This session will examine what small and mid-sized e-commerce companies can expect in coming technology and how they can create a budget to make the technology affordable at the same time that their bigger competitors are buying it.

TECHNOLOGY: Keeping Up with the Evolution

While it’s only one component of e-commerce success, technology is a crucial and fast-changing one. These sessions will help keep attendees up to date with the latest technology and approaches to managing technology.

Thursday, June 4, 2015 - 2:00pm to 2:30pm

Breaking Up Is Hard to Do—But It Doesn’t Have to Be

Kim Hansen - Senior Vice President, Marketing, E-Commerce - Winston Brands

As in life, not all technology relationships are forever. Sometimes it just doesn’t work out. This session will explore the preparations a retailer needs to undertake before ending the relationship with a technology provider.  Our speakers will discuss such topics as what terms the parties should build into initial contracts to make sure they maintain ownership and/or can retrieve data; what data you have to retrieve, how to retrieve it and how to secure it; how to select new technology while you’re divorcing your current technology provider; and how to ensure it all goes without an interruption to sales.

TECHNOLOGY: Keeping Up with the Evolution

While it’s only one component of e-commerce success, technology is a crucial and fast-changing one. These sessions will help keep attendees up to date with the latest technology and approaches to managing technology.

Thursday, June 4, 2015 - 2:30pm to 3:15pm

The Oprah Effect: Preparing for Your 15 minutes

Charles Mertz - President, E-Commerce - A&H Sportswear

David Fowler - Vice President, Marketing - INetU

A sudden influx of web site traffic can be challenging to manage, whether you know it’s coming or not. Miraclebody.com learned this firsthand when it was featured on Good Morning America’s Deals and Steals, endorsed by Oprah. Though the company had some warning, its site needed serious preparation to deal with the rush of consumers eager to place orders. The company took steps to prepare for varying site loads to ensure it captured as many orders as possible, while providing a positive customer experience. This session will discuss the lessons for maintaining an always-open web site—whether traffic is coming from an unexpected event or predictable seasonal highs and lows.

TECHNOLOGY: Keeping Up with the Evolution

While it’s only one component of e-commerce success, technology is a crucial and fast-changing one. These sessions will help keep attendees up to date with the latest technology and approaches to managing technology.

Thursday, June 4, 2015 - 3:15pm to 3:30pm

Break

TECHNOLOGY: Keeping Up with the Evolution

While it’s only one component of e-commerce success, technology is a crucial and fast-changing one. These sessions will help keep attendees up to date with the latest technology and approaches to managing technology.

Thursday, June 4, 2015 - 3:30pm to 4:00pm

Automation Nation: How Marketing Automation Can Increase Conversions and Grow Repeat Customers

Trip Kucera - Chief Strategy Officer - Aberdeen

Marketing automation is a fast-growing software category that provides marketers with an integrated toolkit to create e-mail and customized landing pages, track online visits, and create triggered campaigns based on demographic characteristics and online behavior of consumers. While the technology is commonly adopted by B2B product and service vendors as well as large consumer brands, the newest market entrants have created platforms that make sense for online retailers and help them accomplish tasks ranging from customer acquisition to retention marketing. Our speakers will address what exactly marketing automation technology is, the difference between a marketing automation platform and an e-mail provider, how a marketing automation platform can create more e-retail sales, and more.

TECHNOLOGY: Keeping Up with the Evolution

While it’s only one component of e-commerce success, technology is a crucial and fast-changing one. These sessions will help keep attendees up to date with the latest technology and approaches to managing technology.

Thursday, June 4, 2015 - 4:00pm to 4:45pm

Analytics: What’s Important—And What’s Not

John Lovett - Strategy Practice Lead - Web Analytics Demystified

Web analytics can overwhelm marketers—there is so much to measure and so many possible actions a retailer can take. That’s why marketers and retailers need a web analytics interpretation strategy. This session will explain how to determine which analytics metrics to track daily, weekly, monthly, seasonally, every now and then and never. Our speaker will explain how to create a web analytics strategy, how to test then finalize the analytics that are most important to track and how to stay current so you continue to track the most important data that will give you insights into how to increase sales. 

VIDEO IN E-RETAIL: Harnessing the Technology That Makes E-Shopping Come Alive 

Consumers’ demand for video is insatiable. And the more they experience online video, the more they want. These sessions will help retailers create and deploy effective video marketing strategies.

Thursday, June 4, 2015 - 9:30am to 10:30am

Break

VIDEO IN E-RETAIL: Harnessing the Technology That Makes E-Shopping Come Alive 

Consumers’ demand for video is insatiable. And the more they experience online video, the more they want. These sessions will help retailers create and deploy effective video marketing strategies.

Thursday, June 4, 2015 - 10:30am to 11:00am

The Consumer Side: What Do They Watch, How Much, When and Where?

Video is taking over the Internet. Consumers can’t get enough of it. They watch both 30-second snips and 90-minute movies on their mobile devices, their laptops, their desktops and, increasingly, their Internet-enabled TVs. This session will feature in-depth research into what consumers watch online, with a special emphasis on product-related videos, how much, when, where and what effects online video viewing has on other online activities.

VIDEO IN E-RETAIL: Harnessing the Technology That Makes E-Shopping Come Alive 

Consumers’ demand for video is insatiable. And the more they experience online video, the more they want. These sessions will help retailers create and deploy effective video marketing strategies.

Thursday, June 4, 2015 - 11:00am to 11:45am

How to Make Your Video Program Better

Val DuVernet - Senior Program Manager - Advance Auto Parts

Ben Kopetti - Director, Video Commerce Strategy - Liveclicker

Successful video programs don’t just happen; they need a strategy. In this presentation, our speakers will discuss the evolution of a successful video program, providing details about how to set clear objectives and meet challenges. They will cover how to get content on your site for the first time, where video works best on the site, and how the company ensured best results for the initial video initiative. The discussion will also incorporate outcomes and lessons learned from a range of online retailers just starting out with video. Our speakers will also review how to determine the best type of video content as the program moves to its next stage, looking at a variety of parameters, such as business model, product complexity and customer needs. They will also examine how to determine the types of videos best suited for particular pages; how to measure success as well as how to identify performance metrics, including social shares, time on site and revenue-per-play; and finally, how to determine the course of action for an ongoing video strategy

VIDEO IN E-RETAIL: Harnessing the Technology That Makes E-Shopping Come Alive 

Consumers’ demand for video is insatiable. And the more they experience online video, the more they want. These sessions will help retailers create and deploy effective video marketing strategies.

Thursday, June 4, 2015 - 11:45am to 12:30pm

The Creation: Step-by-Step from Idea to Posting to a Site

Jamie Troia - Chief Executive Officer - Greystack Digital Marketing

Creating a video can be daunting for those who have never done so before. Starting with what kind of equipment to buy and what kind of setting to use, a video creator faces many questions that most people have never even thought of. Professional model, actor or staffer? Scripted or ad-libbed? 90 seconds or 5 minutes? Edited or not edited? Music or no music? And the questions extend all the way to the point of deciding whether to host on your own site or post on YouTube. Our speakers are an expert in video creation and a retailer who started a video program from scratch. They will enumerate every step of the process from buying a camera to uploading the finished product.

VIDEO IN E-RETAIL: Harnessing the Technology That Makes E-Shopping Come Alive 

Consumers’ demand for video is insatiable. And the more they experience online video, the more they want. These sessions will help retailers create and deploy effective video marketing strategies.

VIDEO IN E-RETAIL: Harnessing the Technology That Makes E-Shopping Come Alive 

Consumers’ demand for video is insatiable. And the more they experience online video, the more they want. These sessions will help retailers create and deploy effective video marketing strategies.

Thursday, June 4, 2015 - 2:15pm to 2:45pm

What to Measure and How to Interpret Results

Justin Park - Chief Executive Officer - Vidaao

The use of online video for selling is new enough that marketers are still trying out figure out what works and what doesn’t work. Is measuring total views important? If so, what do you need to look at to determine if views = sales? How important is it to know the percent of viewers who watch the entire video? What about knowing at which point most viewers stop watching? Is there a relationship between a complete view and a sale? Is there a relationship between complete views and return shoppers? Like everything else on the Internet, video creates a slew of questions that don’t have obvious answers. An expert in video use and consumer behavior will provide guidelines for what to analyze and how to understand the results. 

VIDEO IN E-RETAIL: Harnessing the Technology That Makes E-Shopping Come Alive 

Consumers’ demand for video is insatiable. And the more they experience online video, the more they want. These sessions will help retailers create and deploy effective video marketing strategies.

Thursday, June 4, 2015 - 2:45pm to 3:15pm

Video Testing: What Should You Test—Or, Rather, What Shouldn’t You Test?

Just as they do with everything else online, marketers should test videos. But videos are so complex, many marketers are unsure what to test. The short answer: everything. Our speakers will explain how to test the most obviously important elements—the product shots, the length and the message. And they will highlight elements that should get scrutiny but are easy to overlook, such as background colors, the product setting, use of actors or staffers, and more. Since videos are more expensive to produce than most web site elements, they’ll also provide tips on how to create videos for testing without breaking the bank. Finally, they’ll answer the all-important question: How do you measure results?

VIDEO IN E-RETAIL: Harnessing the Technology That Makes E-Shopping Come Alive 

Consumers’ demand for video is insatiable. And the more they experience online video, the more they want. These sessions will help retailers create and deploy effective video marketing strategies.

Thursday, June 4, 2015 - 3:15pm to 3:30pm

Break

VIDEO IN E-RETAIL: Harnessing the Technology That Makes E-Shopping Come Alive 

Consumers’ demand for video is insatiable. And the more they experience online video, the more they want. These sessions will help retailers create and deploy effective video marketing strategies.

Thursday, June 4, 2015 - 3:30pm to 4:00pm

Customer How-Tos: Practical Uses of Videos

Eric Grunewald - Vice President, E-Commerce - DiscountRamps

Videos are not only for promotions or marketing. Often, they can be a source of practical information for customers. DiscountRamps.com has nearly 250 YouTube videos. Most are how-tos not only for ramps but also for the variety of useful everyday products that DiscountRamps.com sells. One video has been viewed more than 200,000 times and many videos have views in the tens of thousands. Our speaker will talk about how to create how-to videos, how to decide what content to cover and the results the company has achieved.

VIDEO IN E-RETAIL: Harnessing the Technology That Makes E-Shopping Come Alive 

Consumers’ demand for video is insatiable. And the more they experience online video, the more they want. These sessions will help retailers create and deploy effective video marketing strategies.

Thursday, June 4, 2015 - 4:00pm to 4:45pm

Videos that Tell a Story

Justin Park - Chief Executive Officer - Vidaao

Videos that engage shoppers demand a story—even if it’s only a 5- or 10-second story about a product’s benefits. The Video in E-Retail Track will wrap up with display of five videos that tell a story. Our speakers will show the videos, then explain what makes the videos so compelling as narratives.

DESIGN & MERCHANDISING: Tactics to Complete the Sale—Now 

The Internet changes a lot of things in retailing; what it doesn’t change is the importance of merchandising. These sessions will guide e-retailers through the latest best practices in creating a web site that will entice shoppers to click the Buy button.

Thursday, June 4, 2015 - 9:30am to 10:30am

Break

DESIGN & MERCHANDISING: Tactics to Complete the Sale—Now 

The Internet changes a lot of things in retailing; what it doesn’t change is the importance of merchandising. These sessions will guide e-retailers through the latest best practices in creating a web site that will entice shoppers to click the Buy button.

Thursday, June 4, 2015 - 10:30am to 11:00am

How to win big sales with a $0 Ad Budget

It’s possible to achieve big sales with little—or no –online advertising budget. Instead of marketing, try focusing on merchandising, with extensive product and lifestyle photography throughout the site. One luxury retailer has used this strategy to build a 6.5% average conversion rate—much higher than the average for all of online retail. Our speaker will discuss how the company created a merchandising-focused culture and explain the benefits of big spending on merchandising vs. no spending on marketing.

DESIGN & MERCHANDISING: Tactics to Complete the Sale—Now 

The Internet changes a lot of things in retailing; what it doesn’t change is the importance of merchandising. These sessions will guide e-retailers through the latest best practices in creating a web site that will entice shoppers to click the Buy button.

Thursday, June 4, 2015 - 11:00am to 11:45am

Easy-to-Fix Obstacles That Are Hurting Your Conversion Rate

Scott Smigler - Chief Executive Officer - Exclusive Concepts

Mike Griggs - President and co-founder - Strings and Beyond

Sometimes the most innocuous-seeming elements of a web site design can trip up your conversion rate. For instance, do you provide an expiration date for sales? Do you highlight reviews? Do you make sure all who qualify for free shipping are reminded of that throughout the entire shopping trip? Is your navigation bar where shoppers expect to find it? Our speakers will provide real-life examples of big results resulting from small changes. The changes and results have been tested and proven effective by a statistical conversion testing team who has conducted thousands of conversion experiments over the past decade. 

DESIGN & MERCHANDISING: Tactics to Complete the Sale—Now 

The Internet changes a lot of things in retailing; what it doesn’t change is the importance of merchandising. These sessions will guide e-retailers through the latest best practices in creating a web site that will entice shoppers to click the Buy button.

Thursday, June 4, 2015 - 11:45am to 12:30pm

What Are Consumers Telling You?

How often do you speak directly to your shoppers? A survey in early 2015 is setting out to do just that. Consultant Lauren Freedman will interview a large number of consumers and choose three to bring their point of view to IRCE. Freedman will provide the context for trends in merchandising and how consumers shop, then will ask her panel of three consumers to describe their own experiences as they have recorded them over several months before the show. Attendees will have their eyes opened to ways of shopping that they may not have anticipated—or may have their own conclusions about consumer behavior validated.

DESIGN & MERCHANDISING: Tactics to Complete the Sale—Now 

The Internet changes a lot of things in retailing; what it doesn’t change is the importance of merchandising. These sessions will guide e-retailers through the latest best practices in creating a web site that will entice shoppers to click the Buy button.

DESIGN & MERCHANDISING: Tactics to Complete the Sale—Now 

The Internet changes a lot of things in retailing; what it doesn’t change is the importance of merchandising. These sessions will guide e-retailers through the latest best practices in creating a web site that will entice shoppers to click the Buy button.

Thursday, June 4, 2015 - 2:15pm to 2:45pm

How to Mine Negative Reviews for Positive Results

Matt Moog - Chief Executive Officer - PowerReviews

Customer reviews have been around for a long time. At first reviews were seen only as a way to help shoppers. It was only after they had been around for a while that retailers realized reviews can be a valuable source of information about how to improve a site or merchandise. But they haven’t always acted on that information, partly because they don’t know how to gather the data and partly because they don’t know what to do with it once they have it. This session will provide real-life examples of how negative reviews helped improve the overall customer experience. 

DESIGN & MERCHANDISING: Tactics to Complete the Sale—Now 

The Internet changes a lot of things in retailing; what it doesn’t change is the importance of merchandising. These sessions will guide e-retailers through the latest best practices in creating a web site that will entice shoppers to click the Buy button.

Thursday, June 4, 2015 - 2:45pm to 3:15pm

When Consumers Can Comparison Shop Easily, How Do You Stay Ahead in the Price Competition?

John Valente - Lead Product Manager - eBay Seller Insights

The Internet has intensified price competition and how retailers keep up with competitors’ prices. Adjusting prices once a week, or even once a day, is no longer good enough. Our speakers will explain how to create a price strategy that allows you to react to just the right price changes and preserve margin. They will explore such issues as: in what areas are consumers especially price sensitive, how to communicate your best prices to consumers without making the consumer’s entire decision price-based, the technology options available to today’s retailers, and more.

DESIGN & MERCHANDISING: Tactics to Complete the Sale—Now 

The Internet changes a lot of things in retailing; what it doesn’t change is the importance of merchandising. These sessions will guide e-retailers through the latest best practices in creating a web site that will entice shoppers to click the Buy button.

Thursday, June 4, 2015 - 3:15pm to 3:30pm

Break

DESIGN & MERCHANDISING: Tactics to Complete the Sale—Now 

The Internet changes a lot of things in retailing; what it doesn’t change is the importance of merchandising. These sessions will guide e-retailers through the latest best practices in creating a web site that will entice shoppers to click the Buy button.

Thursday, June 4, 2015 - 3:30pm to 4:00pm

Why Mobile Doesn’t Convert, and How to Fix It

Michael Mace - VP of Mobile - UserTesting

On Cyber Monday 2013, a third of online traffic came from smartphones and tablets. However, conversion rates are typically only 3% on tablets, and less than 1% on smartphones. This enormous gap between mobile traffic and conversion leaves developers and designers with the daunting challenge of more effectively designing for a multi-device world. Our speakers will discuss the results of thousands of mobile user tests on e-commerce sites, which reveal that the real problem is not smartphones themselves, but the designs of mobile shopping sites which often discourage consumers from buying and can actually drive them away. They will reveal these mobile design issues and provide attendees with useful tips and real-world case studies on how to do mobile commerce right.

DESIGN & MERCHANDISING: Tactics to Complete the Sale—Now 

The Internet changes a lot of things in retailing; what it doesn’t change is the importance of merchandising. These sessions will guide e-retailers through the latest best practices in creating a web site that will entice shoppers to click the Buy button.

Thursday, June 4, 2015 - 4:00pm to 4:45pm

How to Make Crowdsourcing Work

Crowdsourcing – soliciting feedback from customers for everything from product ideas to site design – is easy to do. Where many marketers find challenges is in how to sort through the data and then what to do with it. Some marketers have found the time it takes to organize results, pick through a lot of dross to find a few nuggets, then figure out ways to implement those ideas grows way out of proportion to the benefits that crowdsourcing provides. Others, however, contend that crowdsourcing is a great way to keep in touch with customers and potential customers and come up with ideas you might never have thought of otherwise. Our speakers will discuss the challenges of crowdsourcing, how to keep it under control and how to know when staff idea development might be a more effective use of time and resources. 

Post-Show Workshops

Friday, June 5, 2015

Sessions by Track

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

Friday, June 5, 2015 - 9:00am to 9:30am

MOBILE KEYNOTE: Responsive Design Is Taking Over

Alex Miller - Senior Vice President, Digital Commerce - QVC

The number of retailers using responsive design in the 2015 Internet Retailer Mobile 500 hit 103, up 164% from 39 the previous year. Experts predict half the retailers in the 2016 Mobile 500 will use responsive design in some form. The biggest player in web retailing to go responsive has been QVC, No. 5 in the Mobile 500. Almost 40% of QVC 2014 web sales occurred on mobile devices. The e-retailing and TV giant in 2014 completed the transformation of its web site to responsive design to best serve the increasing number of shoppers on smartphones and tablets. The results have been positive. The top digital commerce executive at QVC will discuss why QVC decided to take the responsive plunge and how the retailer began at the end, with checkout, and worked backward through the purchase funnel to transform its site. He will also share some of the results to date and explain why he believes responsive design is such an effective technique.

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

Friday, June 5, 2015 - 9:30am to 10:00am

How to prepare for Apple iOS 9 (coming soon!)

Arash Hadipanah - Senior Mobile Product Manager - RueLaLa.com

Whether a retailer operates iOS apps or mobile or responsive web sites, when Apple updates its mobile operating system, there always are far-reaching ramifications. Consumers on iPhones and iPads (the most valuable mobile shoppers by far) will get new features and functions, and a better mobile experience. And there’s plenty retailers must do to take advantage of the new iOS to improve the shopping experience and meet Apple device owners’ high expectations. RueLaLa.com was on top of Apple’s last launch, iOS 8 in September 2014, and offered customers new features including deal notifications in the notification window and handoff, where an iPhone user can leave off shopping on one device and pick up where they left off on another device. You’ll learn from RueLaLa’s experience how to handle a new version of iOS, and what to look for in iOS 9.

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

Friday, June 5, 2015 - 10:00am to 10:45am

Who Today’s Mobile Shoppers Are, and How They’re Changing E-retail

Andrew Lipsman - Vice President, Marketing & Insights - comScore

Chris Mason - Chief Executive Officer, Co-Founder - Branding Brand

Almost two-thirds of time spent with online retail occurs on a mobile device, according to web and mobile measurement firm comScore. What’s more, online retail is witnessing the rise of the mobile-only shoppers, consumers who shop online using only mobile devices. 43% of Target online shoppers and 38% of QVC online shoppers, for example, shop only on mobile devices. Consumers using smartphones and tablets to shop do so in ways different from consumers shopping on PCs. A top analyst at comScore offers an in-depth look at who the mobile shoppers are, how and where they shop, when they use smartphones and when they use tablets, and more. And the CEO of Branding Brand, the No. 1 mobile commerce technology provider according to the 2015 Internet Retailer Mobile 500, offers an exclusive look at all the key mobile shopping metrics for dozens of its top retailer clients, as a group, showing how shoppers on smartphones and tablets research and buy. Both speakers show how their data has trended in recent years and where precisely those trends are pointing to prepare you for tomorrow.

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

Friday, June 5, 2015 - 10:45am to 11:00am

Break

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

Friday, June 5, 2015 - 11:00am to 11:45am

Understanding the App Ecosystem: How to Market Apps and What to Measure

Bertrand Schmitt - Chief Executive Officer, Co-Founder - App Annie

Apps are becoming more important than ever in retail: More than 42% of total mobile sales of merchants in the 2015 Internet Retailer Mobile 500 occurred in apps. As a result, marketers must become familiar with a whole new channel and all kinds of new metrics to really scale app success. Successful mobile gaming business models tend to be predictive of the business models of other apps, and retailers can learn a lot about app store data, advertising analytics and app store optimization from game publishers that have taken advantage of these metrics to maximize revenue and downloads and improve discoverability. Mobile app analytics firm App Annie, which tracks hundreds of thousands of apps and helps app publishers, including retailers, improve app performance, will offer practical tips to capitalize on the best app marketing opportunities. And e-retailer Threadless.com will discuss how it redesigned its apps to appeal to today’s evolving mobile consumer and grabbed the attention of Apple tastemakers to twice be named Best New App in Apple’s App Store.

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

Friday, June 5, 2015 - 11:45am to 12:15pm

How to Reap Huge Rewards with Apps

Ben Darr - Product Development - Thrillist Media Group

JackThreads.com shows you don’t have to be a web-only retail powerhouse like Amazon or a retail chain with a big name like Wal-Mart to benefit from mobile apps. 52% of JackThreads’ 2014 sales came from mobile devices, 89% of its mobile sales came from apps, and 90% of its app sales came from iPhone users. JackThreads really knows how to sell to iPhone users. And it has to, as its demographic of young men favor Apple smartphones. JackThreads focuses each new iteration of its apps on making shopping faster and easier. Rather than making wholesale changes once a year or every other year, JackThreads makes continual adjustments to its universal Apple iOS and universal Android apps. App upgrades include easier product search, more robust product details and imagery, and a simpler checkout. JackThreads’ director of product development discusses how retailers can study mobile customer behavior to dream up a mobile shopping app that rings up sales galore, and, specifically, how to merchandise and market for shoppers on Apple mobile devices, by far the most lucrative mobile consumers.

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

Friday, June 5, 2015 - 12:15pm to 1:15pm

Lunch

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

Friday, June 5, 2015 - 1:15pm to 1:45pm

TV Commerce Goes Mobile

Mike Fitzsimmons - Chief Executive Officer - Delivery Agent

Some say the next great movement in web retailing is TV commerce, where consumers shop on web-enabled smart TVs. But guess what? Before TV commerce even can gain momentum, it's going mobile. Why? Because shopping on a TV is a pain, and the overwhelming majority of users of smartphones and tablets, devices much more conducive to shopping, use their mobile devices while watching TV. The CEO of Delivery Agent, which powers TV commerce for countless networks (CBS, NBC, Fox, HBO, Showtime, The History Channel, Turner Classic Movies, and many more) and operates the smart TV app marketplace ShopTV (which includes the likes of Wal-Mart, Fanatics and Wayfair.com), explains how mobile is the future of TV commerce, especially with the rise of automatic content recognition, a technology his company has pioneered that wirelessly tethers products seen in TV scenes or commercials with apps on nearby mobile devices. And he details various ways retailers can jump into TV commerce.

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

Friday, June 5, 2015 - 1:45pm to 2:30pm

Want to Succeed in Mobile? Hire Downtown

Matt Madrigal - Chief Technology Officer - Fanatics

Geoffrey Robertson - Vice President of Product, Innovation and Business Integration - W.W. Grainger

If your company headquarters is in the distant suburbs or a rural enclave, you’re in the wrong place to find talent to differentiate yourself to today’s savvy mobile shoppers. You need smart, mobile-crazy kids straight out of college, and they’re in the city. That’s what huge mobile success stories like Peapod, Fanatics and Grainger found. In fact, all three retailers opened technology development offices in the hearts of major urban centers specifically to lure young talent to innovate in m-commerce and e-commerce. Executives from these merchants explain the kind of person retailers need to look for to create a mobile commerce program that meets customers’ needs in fresh, innovative ways, and the kinds of incentives and pay required to satisfy these key members of a web retailing team today. The merchants also discuss steps retailers can take either to lure talent away from the city or to work with talent at a distance.

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

Friday, June 5, 2015 - 2:30pm to 3:00pm

Effective Mobile and Mobile/Social Advertising

Kristin Smith - Director, E-Commerce - Stride Rite

Stride Rite ran a multiscreen retargeting advertising campaign with an emphasis on mobile that returned $8.60 for every dollar spent. Along with retargeting, the mobile strategy included geo-fencing to send location-based messages to moms on their smartphones while they were parked outside of schools waiting for their kids. Based on the success of its mobile campaign, Stride Rite expanded to running targeted mobile campaigns on Facebook and is tapping into Instagram and Pandora. A Stride Rite executive will discuss testing mobile approaches, what testing taught the merchant, and will share some mobile and social best practices.

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

Friday, June 5, 2015 - 3:00pm to 3:15pm

Break

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

Friday, June 5, 2015 - 3:15pm to 3:45pm

Deep Linking: Mobile Commerce’s Little Secret

Brian Klais - President - Pure Oxygen

Chris Marley - Director, Mobile - REI

Don’t know what deep linking is? You’re in good company. 80% of the top 50 e-retailers that offer mobile shopping apps have apps that are not compatible with deep linking, and as a result, they may be missing sales. Deep linking is a uniquely mobile practice. It takes a consumer on a mobile device who touches a link in an e-mail or mobile ad or web site from the e-mail or mobile web browser directly into a mobile app. Usually such links connect to a mobile web page, but savvy retailers know that shoppers who use apps convert more, spend more and buy more often than shoppers on mobile web sites because apps are able to offer far superior shopping experiences to web sites. Deep linking is just starting to get the attention it requires; especially as sales via mobile apps are on the rise. A mobile marketing expert who conducted the study of the top 50 e-retailers will offer an instructive look at how to make sure your app is compatible with deep linking, when to deep link a customer to an app, and how deep linking plays into mobile search engine optimization. A retailer with a successful deep linking initiative will explain what it took to create its program and what it’s gotten out of it.

MOBILE COMMERCE WORKSHOP: Harnessing the revolutionary power of mobile to increase sales

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

Friday, June 5, 2015 - 3:45pm to 4:15pm

Cool tools: Retailer Meets Dating App and Mobile Conversion Soars

Maureen Shea - Director, Merchandising - eBags.com

E-retailer eBags challenged developers to find new ways to merchandise products to consumers accessing its site on smartphones and tablets. The winning team loved the way the dating app Tinder works: by displaying pictures of potential dates and asking users to click a heart icon for hot or an X icon for not. As a result, eBags  developed eBags Obsession, a tool that displays pictures of handbags with a heart icon for hot and an X icon for not, rather than forcing shoppers to sort their way through a list of 12,000 handbags in conventional vertical scrolling format. The tool learns along the way what shoppers like and eventually shows only handbags it determines the shopper will want to see.  10% of Obsession purchased a handbag, an astunding mobile conversion rate. The retailer will discuss how retailers can  find inspiration in mobile leaders in other industries and how to effectively transform mobile sites into buying machines.

SEARCH MARKETING WORKSHOP: Keeping up with the constant change

Just when e-retailers believe they’ve found the right formula for profitable search engine marketing and search engine optimization, the rules and the landscape change. Google and other search engines shift algorithms in a quest for ever more relevant results to natural search queries, while new offerings in paid search increase the complexities of spending. This day-long workshop offers expert advice and retailer insights on keeping the best of what has been demonstrated to work, along with how to evaluate and implement the most promising new developments in this key channel of online marketing.

SEARCH MARKETING WORKSHOP: Keeping up with the constant change

Just when e-retailers believe they’ve found the right formula for profitable search engine marketing and search engine optimization, the rules and the landscape change. Google and other search engines shift algorithms in a quest for ever more relevant results to natural search queries, while new offerings in paid search increase the complexities of spending. This day-long workshop offers expert advice and retailer insights on keeping the best of what has been demonstrated to work, along with how to evaluate and implement the most promising new developments in this key channel of online marketing.

Friday, June 5, 2015 - 8:30am to 8:45am

Welcome & Introduction

Paid search marketing and search engine optimization are two of the longest-established methods for drawing shoppers to your site. But with new technology, new targeting opportunities and new developments at search engines, they are in a state of constant flux. Succeeding at search means keeping up with this fast-changing landscape. This workshop will focus not only on what’s new in search marketing and search engine optimization, but also on the  strategies and tactics that will help retailers sidestep pitfalls and take the best advantage of these developments.

SEARCH MARKETING WORKSHOP: Keeping up with the constant change

Just when e-retailers believe they’ve found the right formula for profitable search engine marketing and search engine optimization, the rules and the landscape change. Google and other search engines shift algorithms in a quest for ever more relevant results to natural search queries, while new offerings in paid search increase the complexities of spending. This day-long workshop offers expert advice and retailer insights on keeping the best of what has been demonstrated to work, along with how to evaluate and implement the most promising new developments in this key channel of online marketing.

Friday, June 5, 2015 - 8:45am to 9:30am

Paid Search from the Ground Up: Core Principles for PPC Profitability

You can spend big money on your paid search program, but do you know exactly what profits that expenditure is generating?  Spending on paid search doesn’t necessarily mean profit unless you’ve got the right information and the right strategy. This session will uncover the core paid search strategies that guide online retailers to success in their paid search investments.  You’ll learn high-level tactics and gain expert insights on how retailers can get on the path to profitability with paid search.

SEARCH MARKETING WORKSHOP: Keeping up with the constant change

Just when e-retailers believe they’ve found the right formula for profitable search engine marketing and search engine optimization, the rules and the landscape change. Google and other search engines shift algorithms in a quest for ever more relevant results to natural search queries, while new offerings in paid search increase the complexities of spending. This day-long workshop offers expert advice and retailer insights on keeping the best of what has been demonstrated to work, along with how to evaluate and implement the most promising new developments in this key channel of online marketing.

Friday, June 5, 2015 - 9:30am to 10:15am

Getting More Out of Google: Here’s the Latest

Sarah Karam - Strategic Partner Manager - Google

Google, web search’s dominant engine, is always adding features to help grow your audience. In this session, learn about the latest. Hear examples of how marketers are using Google's platforms to increase user login and registration velocity, drive more Android downloads, and engage users across multiple platforms and devices. You’ll gain an understanding of how to get more of your content in Google Search, automatically sign in users across devices, generate notifications that appear across Google properties and more.

SEARCH MARKETING WORKSHOP: Keeping up with the constant change

Just when e-retailers believe they’ve found the right formula for profitable search engine marketing and search engine optimization, the rules and the landscape change. Google and other search engines shift algorithms in a quest for ever more relevant results to natural search queries, while new offerings in paid search increase the complexities of spending. This day-long workshop offers expert advice and retailer insights on keeping the best of what has been demonstrated to work, along with how to evaluate and implement the most promising new developments in this key channel of online marketing.

Friday, June 5, 2015 - 10:15am to 10:30am

Break

SEARCH MARKETING WORKSHOP: Keeping up with the constant change

Just when e-retailers believe they’ve found the right formula for profitable search engine marketing and search engine optimization, the rules and the landscape change. Google and other search engines shift algorithms in a quest for ever more relevant results to natural search queries, while new offerings in paid search increase the complexities of spending. This day-long workshop offers expert advice and retailer insights on keeping the best of what has been demonstrated to work, along with how to evaluate and implement the most promising new developments in this key channel of online marketing.

Friday, June 5, 2015 - 10:30am to 11:15am

Don’t Squander Your Seasonality: Ride the Wave With Expert Paid Search Strategies

Robert Cudd - Director, Online Stores - Bookstores.com

Given that seasonality-triggered revenue increases are so easy to attain for e-commerce retailers, additional in-season growth potential is too often squandered. Most e-commerce sites experience some level of seasonality, yet as sellers of new and used textbooks, Bookstores.com and sister site TextbookRush.com increase their paid search investment 10 times during the crucial back-to-school season. Such an immediate shift in traffic and keyword volume demands expert attention. Two retailers will share experience-driven recommendations to help retailers maximize seasonal paid search opportunities with campaign planning, execution, optimization, and roll-back. 

SEARCH MARKETING WORKSHOP: Keeping up with the constant change

Just when e-retailers believe they’ve found the right formula for profitable search engine marketing and search engine optimization, the rules and the landscape change. Google and other search engines shift algorithms in a quest for ever more relevant results to natural search queries, while new offerings in paid search increase the complexities of spending. This day-long workshop offers expert advice and retailer insights on keeping the best of what has been demonstrated to work, along with how to evaluate and implement the most promising new developments in this key channel of online marketing.

Friday, June 5, 2015 - 11:15am to 12:00pm

In A World of Google’s Panda, Penguin, & Manual Penalties, SEO That Actually Works

David Varnai - Manager, Marketing - Zenni Optical

Mike Mothner - Chief Executive Officer, Founder - Wpromote

SEO provides a lucrative steam of traffic and revenue for e-commerce sites large and small, and dropping off Google even briefly will have a major impact on a retailer’s revenue. You’ll hear the story of how one retailer was hit by a Google penalty and de-indexed—and what it did to make up for past mistakes and ultimately come back stronger than ever. In a world where Google hands out penalties by the thousands, you’ll see why the SEO tactics of the past have no place in SEO’s future. You’ll learn how your site can avoid getting hit for tactics performed long ago, and specific on-site and offsite SEO strategies that the smartest retailers are using to leapfrog the competition.

SEARCH MARKETING WORKSHOP: Keeping up with the constant change

Just when e-retailers believe they’ve found the right formula for profitable search engine marketing and search engine optimization, the rules and the landscape change. Google and other search engines shift algorithms in a quest for ever more relevant results to natural search queries, while new offerings in paid search increase the complexities of spending. This day-long workshop offers expert advice and retailer insights on keeping the best of what has been demonstrated to work, along with how to evaluate and implement the most promising new developments in this key channel of online marketing.

Friday, June 5, 2015 - 12:00pm to 1:00pm

Lunch

SEARCH MARKETING WORKSHOP: Keeping up with the constant change

Just when e-retailers believe they’ve found the right formula for profitable search engine marketing and search engine optimization, the rules and the landscape change. Google and other search engines shift algorithms in a quest for ever more relevant results to natural search queries, while new offerings in paid search increase the complexities of spending. This day-long workshop offers expert advice and retailer insights on keeping the best of what has been demonstrated to work, along with how to evaluate and implement the most promising new developments in this key channel of online marketing.

Friday, June 5, 2015 - 1:00pm to 1:45pm

Google Shopping Campaigns, One Year Later: What Retailers Know Now

Eric Best - Chief Executive Officer - Mercent

It’s been nearly a year since Google retired its Product Listing Ads campaign format, requiring advertisers to shift to Shopping Campaigns, which manage both AdWords and Product Listing Ads, including ad creation and bidding, from one place. The change was to benefit retailers by making managing ads in Google easier, giving them access to more product information and reporting data about campaign performance, and even adding a bid simulator that lets retailers bid on ads for multiple products at once. But the new format’s a challenge too, and how retailers set up their campaigns and inventory information within it will have a critical effect on their budget, campaign bids and overall goals. In this session, hear from two retailers who’ve navigated their way successfully through the first year of Shopping Campaigns and the lessons learned.

SEARCH MARKETING WORKSHOP: Keeping up with the constant change

Just when e-retailers believe they’ve found the right formula for profitable search engine marketing and search engine optimization, the rules and the landscape change. Google and other search engines shift algorithms in a quest for ever more relevant results to natural search queries, while new offerings in paid search increase the complexities of spending. This day-long workshop offers expert advice and retailer insights on keeping the best of what has been demonstrated to work, along with how to evaluate and implement the most promising new developments in this key channel of online marketing.

Friday, June 5, 2015 - 1:45pm to 2:30pm

Leveraging Search Intent in Social Campaigns

Aaron Goldman - Chief Marketing Officer - Kenshoo

Leveraging consumer search data in social campaigns can have a significant impact on both search and social advertising performance including lowering cost-per-click and increasing return on investment. One retailer recently targeted consumers on Facebook based on the specific ads on which they had previously clicked. The social audience created up to 110% higher ROI and 66% lower CPC than shoppers gained through similar paid search campaigns. In the session, a retailer and a vendor expert will share additional results and show ways retailers can leverage the data they collect in search to boost results across channels. 

SEARCH MARKETING WORKSHOP: Keeping up with the constant change

Just when e-retailers believe they’ve found the right formula for profitable search engine marketing and search engine optimization, the rules and the landscape change. Google and other search engines shift algorithms in a quest for ever more relevant results to natural search queries, while new offerings in paid search increase the complexities of spending. This day-long workshop offers expert advice and retailer insights on keeping the best of what has been demonstrated to work, along with how to evaluate and implement the most promising new developments in this key channel of online marketing.

Friday, June 5, 2015 - 2:30pm to 3:15pm

SEO for Video: Making Sure the Search Engines—and Consumers—Find You

Tom Clifton - co-founder and head of B2B - Animoto

E-retailers face the perennial challenge of how to optimize videos for search engines. By now, optimizing for search has become pretty straightforward for product descriptions and images. But many marketers remain perplexed as to how to optimize videos for SEO. And with consumers’ rapidly growing interest in viewing product videos, optimizing for search becomes even more important. This session will lay out some simple ideas that any marketer can implement so videos show up high in search results. It will include real-life examples of great optimization as well as examples of where improvement is needed. 

SEARCH MARKETING WORKSHOP: Keeping up with the constant change

Just when e-retailers believe they’ve found the right formula for profitable search engine marketing and search engine optimization, the rules and the landscape change. Google and other search engines shift algorithms in a quest for ever more relevant results to natural search queries, while new offerings in paid search increase the complexities of spending. This day-long workshop offers expert advice and retailer insights on keeping the best of what has been demonstrated to work, along with how to evaluate and implement the most promising new developments in this key channel of online marketing.

Friday, June 5, 2015 - 3:15pm to 4:30pm

Live SEO Reviews: Are You Following Best Practices?

A longstanding favorite at IRCE, this session consisting of expert live reviews of e-commerce sites volunteered by attendees from the floor, has something for everyone-whether your site is reviewed, or whether you learn from the reviews of other sites volunteered. Our expert will highlight what sites and are right in optimizing for search and where there is room to improve. You’ll take away quick, practical tips that you can apply to your own site to boost SEO. 

SOCIAL WORKSHOP: Let’s Get Reciprocal: Stoking the Dialogue

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

SOCIAL WORKSHOP: Let’s Get Reciprocal: Stoking the Dialogue

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

Friday, June 5, 2015 - 8:30am to 9:15am

New Social Platform? Time for New Marketing Tactics

Josh Martin - Director, Social Media, Digital - Arby's

You’ve done exhaustive due diligence and are confident the new social platform you’ve chosen is a good fit and has great ROI potential. Now what? Social does not exist in a vacuum and that calls for a recalibration of marketing to fully exploit the new platform without risking disruption to other social initiatives. In this session, you’ll learn how to stay up on emerging social platforms, proven ways to implement a new platform in harmony with existing ones, how to establish metrics and goals and how to ensure the new platform does not undermine the progress you’ve already achieved in the social space.

SOCIAL WORKSHOP: Let’s Get Reciprocal: Stoking the Dialogue

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

Friday, June 5, 2015 - 9:15am to 9:45am

Should Social Influence Your Site’s Design?

E-retailers are redesigning their online stores with a sharp focus on integrating social elements into their sites. This session will focus on the considerations that go into those “social” redesigns, what a brand gains from doing so and what retailers need to think about when embarking on a redesign. For instance, how can e-retailers determine whether shoppers will use emerging social tools and how can design encourage community-building and sharing of content? The Wet Seal’s CIO will show how to identify and prioritize the goals you want social to achieve and connect those objectives to design execution so you can monitor and measure effectiveness of your site enhancements.

SOCIAL WORKSHOP: Let’s Get Reciprocal: Stoking the Dialogue

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

Friday, June 5, 2015 - 9:45am to 10:30am

Making Sense of Shopping-Focused Social Networks

Rachel Waller - Manager, Digital Marketing - Farfetch

Though they lack the reach of Facebook and other major social channels, shopping-focused social networks with names you may not know deliver higher conversion rates and average order values for one simple reason: Consumers on these sites are single-minded. They visit shopping-focused networks like OpenSky, Polyvore and Wanelo ready to buy rather than to catch up on the news, watch video, find fun memes or otherwise kill time. This session’s speakers will explore the pros and cons of various shopping-focused social networks and how their business models differ so you can determine if one is a good fit for you. Learn how shopping-focused social networks provide a unique window into developing shopping trends and how monitoring the conversations can help you refine your merchandise mix.

SOCIAL WORKSHOP: Let’s Get Reciprocal: Stoking the Dialogue

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

Friday, June 5, 2015 - 10:30am to 10:45am

Break

SOCIAL WORKSHOP: Let’s Get Reciprocal: Stoking the Dialogue

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

Friday, June 5, 2015 - 10:45am to 11:30am

How Shoppers’ Social Cues Drive Personalization

Lance Trebesch - Chief Executive Officer, Co-Owner - TicketPrinting.com

Social logins enable consumers to skip the registration step on a new web site by using login information already stored by Facebook or other social networks. Fast and easy. The advantage for e-retailers offering social login is that it allows collection of all sorts of information on customer demographics, psychographics, shopping and mobile app behavior, browsing habits, e-mail and friends lists. Recent developments give shoppers more control over what info they share, lending more transparency and comfort. Our e-retail speakers will detail how to leverage this data to customize digital communication to individual customers in a way that’s welcome --and what measures to put in place to avoid being creepy. 

SOCIAL WORKSHOP: Let’s Get Reciprocal: Stoking the Dialogue

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

Friday, June 5, 2015 - 11:30am to 12:15pm

How to Choose the Right Social Media Partners

Bob Pearson - President - W2O Group

Social channels are no longer the ultimate DIY channel for many e-retailers. As the sophistication and number of social networks continues to grow, so does the challenge to find a service provider equipped to propel your initiatives forward today – and tomorrow – despite numerous variables, known and unknown. Our speakers, a social media expert who led groundbreaking social media campaigns at Dell and his retail co-presenter, will help you craft a scorecard to evaluate vendors and RFPs once you’ve narrowed the field of candidates. Prioritize your questions such as: Can reports be customized and automated? Does the vendor merely collect data or deliver meaningful measurements? What internal resources are needed to manage the relationship? And how can you ensure full accountability for results at the outset?

SOCIAL WORKSHOP: Let’s Get Reciprocal: Stoking the Dialogue

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

Friday, June 5, 2015 - 12:15pm to 1:15pm

Lunch

SOCIAL WORKSHOP: Let’s Get Reciprocal: Stoking the Dialogue

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

Friday, June 5, 2015 - 1:15pm to 2:00pm

Dos and Don’ts of Social Plugins

Annemarie Frank - Vice President, Omnichannel Marketing - HSN

Social plugins such as Like, Share, Tweet and Google +1 enable shoppers to share your content easily and expose your brand to a wider audience. Effective execution raises lots of questions: How can you incorporate plugins into the web site design so they complement aesthetics? Can you isolate the plugin to specific pages? How can you ensure load time is not compromised? Do you display number of social shares – or hide them until low figures rise to a respectable level? What are the new rules on incentivizing people to Like your page? Which metrics will tell you if your social plugin strategy is working? Our speakers will outline the challenges they encountered and early wins with social plugin strategy, which sometimes take a start-stop-restart trajectory before the best path becomes clear.

SOCIAL WORKSHOP: Let’s Get Reciprocal: Stoking the Dialogue

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

Friday, June 5, 2015 - 2:00pm to 2:45pm

Pinterest vs. Facebook: What’s the Best Source for Traffic?

Mark Ginsberg - Chief Marketing Officer - Beyond Stores

Furniture e-retailer Beyond Stores had a burning question: Where to concentrate resources and imagery to attract new customers. Surprise. It’s not Facebook. The web-only merchant focused its marketing efforts on Pinterest, whose 40 million monthly active users skew overwhelming to women, and launched contests to engage the household purchase decision-makers. In this session, Beyond Stores’ CMO will chart the path he took to optimize the brand’s profile on Pinterest. Our second speaker will share its latest initiatives to engage its primarily female shopper in social channels.

SOCIAL WORKSHOP: Let’s Get Reciprocal: Stoking the Dialogue

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

Friday, June 5, 2015 - 2:45pm to 3:00pm

Break

SOCIAL WORKSHOP: Let’s Get Reciprocal: Stoking the Dialogue

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

Friday, June 5, 2015 - 3:00pm to 3:45pm

How UGC Powers ROI on Facebook Ads

Romain Liot - Chief Operating Officer - Adore Me

Paul Goodman - Chief Financial Officer, Co-Founder - Pura Vida Bracelets

Tomer Tagrin - Chief Executive Officer - Yotpo

Advertising on social networks is inherently different from advertising on search engines or display networks, and yet many retailers simply reuse ads on Facebook that have worked for them elsewhere. Pura Vida Bracelets was one such retailer until it deployed user-generated content as ad copy on Facebook with a resulting 80% increase in return on investment. Speakers from Pura Vida, Adore Me and a social media expert from Yotpo will divulge what type of UGC is the most effective on Facebook, and how to find the right audience for it.

SOCIAL WORKSHOP: Let’s Get Reciprocal: Stoking the Dialogue

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

Friday, June 5, 2015 - 3:45pm to 4:30pm

Finding the Right Social Strategy for Your Niche Market

Chad Arnold - Chief Executive Officer, President - Door to Door Organics

Cambria Jacobs - Vice President, Marketing, Customer Service - Door to Door Organics

Door to Door Organics focuses on “farm to table” organic produce in its online grocery business, which emphasizes healthy lifestyles and delivers products to select markets in Colorado, Illinois, Michigan and Missouri. The e-retailer grew 2013 web sales 60% to $26 million through a web site upgrade and use of multiple social media channels. In this session, Door to Door’s top executives will detail the decisions behind selecting social channels most appropriate to their niche and why they steered away from other channels that seemed to be a good fit intuitively but lacked the depth of engagement needed to feed the shopper relationship not only for transactions but also for meal planning and nutritional education. E-retailers serving a niche will learn tactics to build context around their brands.